Marketing Manager STEM Revenue Optimization & Pipeline Management

CooperSurgical; Trumbull (CT); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Fertility benefits

Medical coverage

401(k)

Parental leave

Paid time off

Job summary

CooperSurgical is seeking a Marketing Manager to optimize enrollment-focused marketing investments and drive efficiency across the lead-to-enrollment funnel. This role partners with Sales, Digital Marketing, Customer Experience, Data & Analytics, and external partners to translate investments into measurable enrollment outcomes and revenue growth.

You will oversee pipeline management, governance, and performance analytics, supporting annual planning and investment optimization.

Qualifications

• Strong understanding of lead management and pipeline optimization.
• Advanced analytical skills with ability to translate large data sets into actionable insights.
• Experience with marketing attribution and ROI measurement.
• Excellent communication and stakeholder management skills.
• Bachelor's degree in Marketing or related field plus 3–5 years in marketing operations.

Responsibilities

• Own the marketing-qualified lead and enrollment pipeline across the Stem portfolio.
• Develop lead governance processes, SLAs, and routing standards to improve lead quality.
• Monitor funnel performance and identify opportunities for enrollment growth.
• Collaborate with Sales and Customer Experience to improve lead follow-up and conversion.
• Establish pipeline reporting and proactive performance management.

Skills

Lead management

Pipeline optimization

Revenue performance management

Advanced analytics

Communication & stakeholder management

Education

Bachelor's degree in Marketing, Business, Finance, Analytics, Economics, Operations or related field

Tools

Salesforce

Marketo

HubSpot

Pardot

Power BI

Tableau

Job description

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a business unit of CooperCompanies (Nasdaq: COO) , we're driven by a unified purpose of helping people experience life’s beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at www.coopersurgical.com.

Job Description

Responsibilities

Scope & Summary: The Marketing Manager, Revenue Optimization & Pipeline Management is responsible for optimizing the performance of Stem's enrollment-focused marketing investments and driving greater efficiency across the lead-to-enrollment funnel. Reporting to the Senior Manager, Stem Product Marketing, this role serves as the primary owner of marketing pipeline management, lead governance, performance analysis and revenue optimization initiatives.

The Marketing Manager partners closely with Sales, Digital Marketing, Customer Experience, Data & Analytics, external lead generation partners and agency partners to ensure marketing investments translate into measurable enrollment outcomes. This role provides ongoing visibility into pipeline health, lead quality, conversion performance, channel effectiveness and return on marketing investment while supporting data-driven decision making across the Stem commercial organization.

This position plays a critical role in managing Stem’s annual enrollment-focused marketing investments and ensuring resources are optimized to maximize customer acquisition, conversion and revenue growth.

Essential Functions & Accountabilities

Pipeline Management & Lead Governance

• Own the management and optimization of the marketing-qualified lead and enrollment pipeline across the Stem portfolio.
• Develop and maintain lead governance processes, workflows, service-level agreements and routing standards to improve lead quality and conversion outcomes.
• Monitor funnel performance across all stages of the customer journey to identify opportunities for increased efficiency and enrollment growth.
• Partner with Sales and Customer Experience teams to improve lead follow-up, velocity, progression and conversion performance.
• Establish pipeline reporting and operational cadence to support proactive performance management and issue resolution.
• Recommend prioritization strategies based on lead quality, conversion propensity and revenue impact.

Revenue Optimization & Marketing Investment Performance

• Monitor and evaluate the performance of enrollment-focused marketing investments across paid media, lead generation partnerships, referral programs and customer acquisition initiatives.
• Develop performance frameworks that connect marketing investments to enrollment outcomes, revenue contribution and business growth objectives.
• Analyze channel effectiveness, cost efficiency and conversion performance to maximize return on marketing investment.
• Identify opportunities to improve allocation of marketing resources based on performance data and business priorities.
• Support annual planning, forecasting and investment optimization activities.
• Provide recommendations to improve marketing efficiency, scalability and revenue impact.

Lead Generation Partner & Agency Management

• Serve as a key marketing liaison for lead generation partners and external agencies supporting enrollment acquisition efforts.
• Monitor partner performance against agreed KPIs, lead quality benchmarks and enrollment objectives.
• Coordinate regular business reviews with internal stakeholders and external vendors.
• Support optimization initiatives with external partners to improve lead volume, lead quality, cost efficiency and conversion outcomes.
• Ensure consistent reporting methodologies, performance expectations and operational alignment across all acquisition partners.

Analytics, Reporting & Business Insights

• Develop dashboards, scorecards and reporting frameworks that provide visibility into lead generation, pipeline performance, conversion rates, enrollment outcomes and ROI.
• Analyze customer acquisition data to identify trends, opportunities and operational challenges.
• Deliver actionable insights and recommendations that support executive decision-making.
• Establish and maintain KPI frameworks aligned to customer acquisition, enrollment growth, pipeline progression and revenue performance.
• Track marketing attribution and channel contribution across acquisition and enrollment activities.
• Support data integrity, reporting accuracy and measurement consistency across platforms and stakeholders.

Cross-Functional Collaboration

• Partner closely with Sales, Digital Marketing, Customer Experience, Analytics, Finance and Commercial Leadership teams to align performance objectives and business priorities.
• Coordinate efforts across internal stakeholders to improve marketing-to-sales alignment and enrollment performance.
• Facilitate communication and action planning around key pipeline trends, risks and opportunities.
• Support continuous improvement initiatives focused on customer acquisition effectiveness and operational excellence.
• Build strong partnerships across the organization to create a performance-driven, data-informed operating model.

Travel

• Ability to travel up to 25% of the time.

Qualifications

Knowledge, Skills and Abilities

• Strong understanding of lead management, pipeline optimization, customer acquisition and revenue performance management.
• Advanced analytical skills with the ability to translate large data sets into actionable business recommendations.
• Understanding of marketing attribution, funnel analytics, conversion optimization, and ROI measurement.
• Strong project management and organizational capabilities.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to influence cross-functional teams without direct authority.
• Experience working within highly matrixed environments.
• Strong business acumen with a demonstrated ability to connect marketing performance to financial outcomes.

Technical Skills

• Salesforce or similar CRM platform.
• Marketing automation platforms such as Marketo, HubSpot, or Pardot.
• Power BI, Tableau, Looker, or similar business intelligence tools.
• Google Analytics 4 and digital attribution platforms.
• Funnel analytics and pipeline management systems.
• AI-enabled reporting, forecasting, and workflow automation tools.
• Advanced Microsoft Excel modeling and analysis capabilities.
• Microsoft Copilot and other AI-assisted productivity solutions.
• Familiarity with AI-enabled analytics, reporting and workflow automation tools.

Work Environment

• Prolonged sitting in front of a computer
• Hybrid work environment, shifting to remote

Experience

• Bachelor's degree in Marketing, Business, Finance, Analytics, Economics, Operations or related field.
• 3-5 years of experience in marketing operations, pipeline management, revenue operations, commercial analytics, sales operations, marketing analytics or related functions.
• Demonstrated experience managing lead funnels, conversion optimization initiatives or customer acquisition programs.
• Experience developing performance reporting, KPI frameworks and executive-level business insights.
• Experience managing paid media performance, lead generation programs, or agency relationships.
• Experience working with customer acquisition or enrollment-focused business models.
• Familiarity with marketing attribution and multi-channel performance measurement.
• Experience supporting forecasting, investment planning, or ROI optimization initiatives.
• Strong quantitative and analytical problem-solving skills.
• Strong knowledge of the Life Sciences space, with an emphasis on Women’s Health

Education

• Bachelor's Degree required in related field OR equivalent combination of education and experience (eg: Bachelor's degree in Marketing or a related field and 5+ years in product management or marketing role)
• Education preferred: Advanced degree, especially MBA in Marketing, General Management, or an advanced scientific degree

As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $100,000-120,000. The actual base pay includes many factors, and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.