Marketing Manager, PCGS

Collectors Universe Inc.; Santa Ana (CA); On-site; USD 66,000 - 85,000; Full time

Job summary

Collectors Universe Inc. is seeking a Marketing Manager for its PCGS Marketing team in Santa Ana. This pivotal role involves managing marketing campaigns, analyzing their effectiveness, and leading a team of Marketing Coordinators. Ideal candidates will possess a strong marketing background and familiarity with both traditional and emerging social platforms, enhancing engagement within the collectible community.

Benefits

Health Insurance: Medical, Dental, and Vision

401(K) Matching Plan

Flexible time-off

Employee Discounts on grading services

Fun Working Environment with team activities

Qualifications

• 3-5 years of marketing experience.
• Familiar with social platforms, traditional and emerging.
• Tech savvy with storytelling and creativity in campaigns.

Responsibilities

• Manage planning and execution of PCGS marketing campaigns across various mediums.
• Analyze campaign performance and provide reports.
• Collaborate with advertising team for third-party ad placements.

Skills

Attention to detail

Strong communication

Marketing strategy

Education

Bachelor’s degree in business, marketing, advertising, PR or related field

Tools

SalesForce marketing cloud

Google Adwords

Google Analytics

Job description

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.

Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, SGC, WATA, and Card Ladder.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,900 people across our headquarters in Santa Ana and offices in Jersey City, Tokyo, Shanghai, Hong Kong, Toronto, Guadalajara, Dallas, and Paris.

We’re looking for a Marketing Manager to join our PCGS Marketing team. We are looking for a passionate marketer to dive in immediately and produce dynamic, multi-medium campaigns as we continue to expand PCGS’ customer base and brand recognition.

PCGS aims to stay at the forefront of educational content in the collecting hobby that helps collectors collect with confidence. This individual will have a strong knowledge of not just what is important, trending, and emerging in the collecting hobby, but is a savvy marketing strategist, who can produce campaigns that work across multiple platforms, are relevant, and are on-brand. This individual understands the important role PCGS plays as an industry authority, providing thought leadership that grows the hobby, not just PCGS revenue. In a word, this individual will be versatile and able to support not only the business and our content efforts in many ways. The PCGS marketing team oversees the efforts of PCGS’ full suite of brands that also include Long Beach Expo, Collectors Corner, Certified Coin Exchange (CCE), and our international offices and submission centers.

You’ll report to the Senior Director of Marketing (PCGS) and work from our Santa Ana office.

What You’ll Do:

• Manage the planning and execution of PCGS marketing campaigns across social, CRM, print, and other diverse mediums to grow our customer base and maximize submissions.
• Track and analyze marketing campaign performance, providing regular reports to senior management.
• Manage our paid campaigns across Google Adwords, and industry sites including Coin Week, Coin World, and CoinAge.
• Use data-driven insights to optimize marketing efforts and achieve key performance indicators (KPIs).
• Collaborate with the PCGS Advertising team to execute contracted third-party ad placements.
• Continue to position PCGS as a best-in-class third-party authentication brand within the hobby community, with a mindset focused on educating, informing, and engaging collectors of all levels.
• Manage and mentor Marketing Coordinators in executing a regular campaign calendar that focuses on utilizing content that is diverse in genre and supports multiple areas of the business.
• Review and approve creative briefs produced by the marketing team to ensure streamlined communication and project success in collaboration with the PCGS creative team
• Manage PCGS marketing efforts for international offices and submission centers.
• Partner with internal teams to develop and execute marketing strategies to increase engagement with existing and potential customers.
• Develop new ways to attract prospective customers.
• Remain up-to-date with changes and new features across all platforms and programs to ensure maximum effectiveness of social media strategy and implementation.
• Travel as needed to industry events to stay current on market trends and brand perception.
• Lead by example and be a champion of all company policies, including safety, attendance & security.

Who You Are:

• 3-5 years of marketing experience.
• Bachelor’s degree in business, marketing, advertising, PR or a related field.
• Familiar with social platforms, both traditional (i.e. Facebook, Twitter, Instagram) and emerging (i.e. TikTok).
• Meticulous attention to detail with strong organizational skills to handle multiple major project timelines concurrently.
• Strong communication skills and experience working with creative teams.
• Proficient with SalesForce marketing cloud, journey building, and best practices.
• Google Adwords and Analytics Certifications preferred
• Tech savvy, keeping PCGS on the cutting edge in terms of digital content production with expertise of tools needed to do so.
• Can showcase a background of utilizing storytelling and creativity to build campaigns that are unique for all different platforms, both traditional and emerging.
• Key understanding of branding, audience building, targeted content, native content, and trends.
• Knowledgeable for the collecting hobby and stays up on its latest trends and news.

Salary Range: The salary range for this position is $66,000-$85,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.

Reasons To Join Us:

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
• Additional Benefits:Full-time employees are eligible for fertility, commuter, and educational assistance benefits
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
• Vacation: All salaried employees are eligible for flexible time-off
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
• Employee Discounts: Employees receive discounts on select grading services for approved submissions
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities

Collectors uses e-Verify to validate your ability to work legally in the United States.

We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites, through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account, Social Security numbers or National IDs, nor do we send or request payments for the purchase of business-related equipment. If you suspect fraud, please reach out to [e-mail].

We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better service the diverse community of collectors we support.

If you require an accommodation to apply or interview with us due to a disability or special need, please email [e-mail] .

U.S. residents: for disclosures relating to personal information we collect during the employment application and recruitment process, please see our Privacy Notice for U.S. Applicants .

If you are based in California, you can read information for California residents here .

Collectors

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.

Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, WATA, and Card Ladder.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,700 people across our headquarters in Santa Ana and offices in Jersey City, Canada, Hong Kong, Paris, Shanghai, and Tokyo.