Marketing Manager, Paid Search

LastPass; United States; Remote; USD 77,000 - 98,000; Full time

Job summary

A leading company in password management is seeking a Marketing Manager for Paid Search. This role involves managing global campaigns across Google and Microsoft Ads, optimizing strategies to enhance user acquisition, and collaborating with various teams to drive growth. Ideal candidates should have a strong background in SaaS and eCommerce, with proven success in B2B and B2C environments. Join a remote-first culture that values inclusivity and offers competitive compensation and benefits.

Benefits

Flexible Paid Time Off

Generous parental leave

Comprehensive health coverage

Home office setup support

Continuous learning opportunities

Employee Assistance Program

Qualifications

• Proven expertise in SaaS and eCommerce environments.
• Ability to oversee seven-figure paid media budgets.
• Deep knowledge of performance metrics and funnel KPIs.

Responsibilities

• Manage global Paid Search, Display, and Video programs.
• Develop advanced bidding and targeting strategies.
• Conduct multivariate testing for engagement maximization.

Skills

Analytical mindset

Communication

Leadership

Organizational skills

Tools

Google Ads

Microsoft Ads

Job description

About LastPass
LastPass is a leader in password and identity management, making it easier to log into life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach.

Curious about our products? Visit our websiteand try it free!

We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!

LastPass is looking for a Marketing Manager, Paid Search:

LastPass is seeking a dynamic and experienced Paid Search Media Manager to join our paid media team. The ideal candidate will lead the strategic and tactical execution across a media mix of Paid Search. Display, and YouTube video campaigns within Google’s and Microsoft’s Ad platform networks. The ideal candidate will have deep understanding and knowledge of SaaS, PLG, and e-commerce motions, with a proven track record in growing B2B and B2C user acquisition.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

For the day-to-day, this role will report to the Manager of Digital Marketing Programs, partnering closely with our Performance Marketing Director, and the rest of the LastPass paid acquisition team.

Cross functionally, this role will also collaborate with other internal functions such as: Web, Analytics, Creative, Demand Generation teams, to develop cohesive media plans for always-on campaigns, strategic initiatives, and executions to support conversion and revenue-driving goals.

What are some of the exciting challenges you will be working on?

• Own and manage global Paid Search, Display, and Video programs across Google Ads (Search, YouTube, GDN) and Microsoft Ads (Search, Audience Network).
• Develop and implement advanced bidding, targeting, and keyword strategies to reduce CAC and increase ROI across trial, eCommerce, and lead generation initiatives.
• Execute campaign setup, daily optimizations, A/B testing, and performance reporting - this is a hands-on keyboard role.
• Conduct multivariate testing across ads, landing pages, and bid strategies to maximize engagement and conversion rates.
• Media planning and forecast performance by channel, audience, and geography to identify scalable growth opportunities while maintaining profitability.
• Provide deep analysis of performance KPIs (CPA, CAC, ROI, LTV) and translate insights into actionable strategies.
• Stay ahead of platform updates, SEM innovations, and best practices to improve campaign efficiency and output.
• Partner with the Brand & Creative team to providing creative strategy and insights for paid media asset production (ad copy, display banners, and video/animations)
• Collaborate with our Web & SEO team to test and optimize landing page experiences to improve conversion rates.

What does it take to work at LastPass?

• Proven expertise and success in SaaS, PLG, and eCommerce environments, with experience in both B2B and B2C customer acquisition through paid channels.
• Deep knowledge of Google and Microsoft Ads platforms, performance forecasting, bid algorithms, keyword strategies, web tracking, and campaign scaling techniques to drive growth.
• Ability to oversee seven-figure paid media budgets and deliver measurable results.
• Familiarity with CRO methodologies to improve landing page experience and customer journeys.
• Analytical mindset with fluency in performance metrics and funnel KPIs.
• Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals.
• Strong organizational skills and attention to detail in a fast-paced, growth-focused environment.

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

US Pay Range

$77,500—$98,000 USD

Why LastPass?

• Market-leading password manager
• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Generous parental leave
• Comprehensive health coverage, including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

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