Marketing Manager, North America

Xero; Denver (CO); Hybrid; USD 92,000 - 139,000; Full time

Benefits offered by this job

401(k) match

PTO 21 days

Wellbeing leave

Xtra Leave

Volunteer day

Paid holidays

Paid parental leave

Equity program

Annual bonus

Job summary

Xero in the United States is seeking a Marketing Manager to lead go-to-market work behind campaigns for accounting and bookkeeping partners. You will shape briefs, organise resources, build project plans and schedules, and coordinate cross-functional teams to hit milestones across mid-funnel activation and events.

You will join our North America Partner Marketing team, reporting to the Head of Partner Marketing, US, and collaborate with the Head of NA Events and two Senior Marketing Managers to

Qualifications

• Experience across marketing, marketing communications, business operations or project management, including event promotions measured on registrations and attendance.
• Organising competing priorities comes naturally while maintaining attention to detail.
• Collaboration in a matrixed organisation with internal teams and external agencies.
• Take a go-to-market plan from brief to delivery with ownership.
• Experimentation mindset: test, learn and optimise campaigns across channels.
• Comfort with Salesforce, marketing automation and Google Workspace; clear written and verbal communication.

Responsibilities

• Plan and deliver the go-to-market work behind campaigns for partners in Xero.
• Shaping creative briefs, organising resources, building project plans and schedules.
• Keep cross-functional teams moving to meet milestones across mid-funnel activation and events.
• Manage end-to-end integrated campaigns: segmentation, go-to-market plan, delivery and reporting.

Skills

Marketing campaigns

Event promotions

Go-to-market

Salesforce

Marketing automation

Google Workspace

A/B testing

Cross-functional collaboration

Tools

Salesforce

Marketing automation

Google Workspace

Job description

The role and its impact

As Marketing Manager, you will plan and deliver the go-to-market work behind campaigns that help accounting and bookkeeping partners get more from Xero. Working within our Partner Marketing team, you will take campaigns from requirements through to results: shaping creative briefs, organising the people and resources needed, building the project plan and schedule, and keeping cross-functional teams moving so milestones are met. Your focus will sit across mid-funnel partner activation, event promotions, and the process improvements that help the whole team Go Further.

The team and how they connect

You will join our North America Partner Marketing team, reporting to the Head of Partner Marketing, US, and working alongside our Head of NA Events and two Senior Marketing Managers. Together the team looks after partner activation across the region, from always-on communications through to industry and Xero-hosted events.

Initially, you will focus on

• Promotions planning and delivery for industry and Xero-hosted partner events, coordinated across the US sales and events teams
• Always-on campaigns including the AB Bulletin, Xero Coaches and Xero CAS, with clear tracking of how each one performs
• Integrated campaigns end to end: audience segmentation, the go-to-market plan, internal alignment, delivery and reporting on results
• Our toolkit of Salesforce, marketing automation and email nurturing, Google Workspace and campaign reporting, with A/B testing to keep optimising

Where and how you can work

This is a 12 month fixed-term contract and we have hybrid or remote work options available depending on location.

Here are some of the things we're looking for, for this role

• You will bring experience across marketing, marketing communications, business operations or project management, including event promotions measured on registrations and attendance
• Organising competing priorities comes naturally to you, and you keep hold of the detail without losing sight of the bigger picture
• Collaborating inside a matrixed organisation is familiar territory, whether with integrated marketing colleagues or external agency partners, so you can Go Together from brief through to delivery
• Taking a go-to-market plan all the way through to delivery with a genuine sense of ownership is work you enjoy
• An experimentation mindset matters to you, and you will Go Bold by testing, learning and optimising campaigns across every channel
• Comfort with Salesforce, marketing automation and Google Workspace will help, alongside clear and considerate communication in writing and in person

Compensation & Total Rewards

At Xero, we value the impact and skills you bring to the team. We don’t just hire for a role; we invest in people. We believe in a Total Package philosophy - which means your value isn't just a single number on a paycheck. While base salary is a core component, we look at your compensation through a holistic lens that includes equity, performance incentives, and world-class benefits.

The expected base salary range for this role is:

• $92,400 - $138,600 USD

Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.

In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation:

• Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
• Comprehensive Benefits: Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave. Further information included on Xero Perks page.

Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.

Please note that our application deadline for this role is Monday 28th September 2026.