Marketing Manager, North America

Socket.dev; Denver (CO); Hybrid; USD 92,000 - 139,000; Full time

Benefits offered by this job

Annual bonus

Equity (RSUs)

Medical, dental, vision

21 days PTO

Wellbeing leave

12 paid holidays

Parental leave

Job summary

Xero in Denver, Colorado is seeking a Marketing Manager to plan and execute go-to-market campaigns that help accounting and bookkeeping partners get more from Xero. You will lead end-to-end initiatives across mid-funnel partner activation, events, and always-on programs in a collaborative North America team.

You'll work with sales and global marketing, prioritising projects, using Salesforce and marketing automation, and optimizing campaigns with data-driven decisions in a hybrid or remote setup.

Qualifications

• Experience across marketing, marketing communications, business operations or project management, including event promotions measured on registrations and attendance.
• Organising competing priorities comes naturally with attention to detail and the ability to see the bigger picture.
• Collaborating in a matrixed organisation and delivering go-to-market plans from brief through to delivery.

Responsibilities

• Promotions planning and delivery for industry and Xero-hosted partner events, coordinated across the US sales and events teams
• Always‑on campaigns including the AB Bulletin, Xero Coaches and Xero CAS, with clear tracking of performance
• Integrated campaigns end to end: audience segmentation, the go-to-market plan, internal alignment, delivery and reporting on results
• Toolkit usage: Salesforce, marketing automation, email nurturing, Google Workspace, and campaign reporting with A/B testing

Skills

Marketing

Marketing communications

Business operations

Project management

Event promotions

Tools

Salesforce

Marketing automation

Email nurturing

Google Workspace

Campaign reporting

Job description

The role and its impact

As Marketing Manager, you will plan and deliver the go-to-market work behind campaigns that help accounting and bookkeeping partners get more from Xero. Working within our Partner Marketing team, you will take campaigns from requirements through to results: shaping creative briefs, organising the people and resources needed, building the project plan and schedule, and keeping cross-functional teams moving so milestones are met. Your focus will sit across mid-funnel partner activation, event promotions, and the process improvements that help the whole team Go Further.

The impact of this work is measurable and shared. Your campaigns show up in registrations and attendance at partner events, in engagement across our always-on communications, and in the quality of leads reaching our sales teams. You will Go Together with colleagues in events, sales and global marketing, and Go Fast by making sensible calls when the full picture is not yet available.

The team and how they connect

You will join our North America Partner Marketing team, reporting to the Head of Partner Marketing, US, and working alongside our Head of NA Events and two Senior Marketing Managers. Together the team looks after partner activation across the region, from always-on communications through to industry and Xero-hosted events.

Initially, you will focus on

• Promotions planning and delivery for industry and Xero-hosted partner events, coordinated across the US sales and events teams
• Always‑on campaigns including the AB Bulletin, Xero Coaches and Xero CAS, with clear tracking of how each one performs
• Integrated campaigns end to end: audience segmentation, the go-to-market plan, internal alignment, delivery and reporting on results
• Our toolkit of Salesforce, marketing automation and email nurturing, Google Workspace and campaign reporting, with A/B testing to keep optimising

Where and how you can work

This is a 12 month fixed-term contract and we have hybrid or remote work options available depending on location.

Here are some of the things we're looking for, for this role

• You will bring experience across marketing, marketing communications, business operations or project management, including event promotions measured on registrations and attendance
• Organising competing priorities comes naturally to you, and you keep hold of the detail without losing sight of the bigger picture
• Collaborating inside a matrixed organisation is familiar territory, whether with integrated marketing colleagues or external agency partners, so you can Go Together from brief through to delivery
• Taking a go-to-market plan all the way through to delivery with a genuine sense of ownership is work you enjoy
• An experimentation mindset matters to you, and you will Go Bold by testing, learning and optimising campaigns across every channel
• Comfort with Salesforce, marketing automation and Google Workspace will help, alongside clear and considerate communication in writing and in person

Compensation & Total Rewards

At Xero, we value the impact and skills you bring to the team. We don’t just hire for a role; we invest in people. We believe in a Total Package philosophy - which means your value isn't just a single number on a paycheck. While base salary is a core component, we look at your compensation through a holistic lens that includes equity, performance incentives, and world‑class benefits.

The expected base salary range for this role is:

• $92,400 - $138,600 USD

Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.

In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation:

• Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.

• Comprehensive Benefits: Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave. Further information included on our Xero Perks page.

Xero uses AI to help screen applications based on job‑related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.

Please note that our application deadline for this role is Monday 28th September 2026.