Marketing Manager, New Seller Recruitment Brand Marketing

Amazon; Seattle (WA); On-site; USD 72,000 - 156,000; Full time

Job summary

A leading company is seeking a Marketing Manager for their New Seller Recruitment team in Seattle. The role involves developing merchandising strategies, collaborating with marketing teams, and overseeing A/B testing to enhance third-party brand visibility on Amazon. Candidates should possess strong marketing acumen and proficiency in data analysis tools.

Qualifications

• 4+ years of marketing experience, preferably non-internship.
• Proficiency in Excel and Tableau for data analysis.
• Experience in executing cross-functional marketing programs.

Responsibilities

• Develop and optimize merchandising strategies for third-party brands.
• Collaborate with teams to implement scalable marketing strategies.
• Analyze results of marketing tests and report on KPIs.

Skills

Data Analysis

A/B Testing

Campaign Strategy

Education

Bachelor's Degree in Marketing or Related Field

Tools

Excel

Tableau

Job description

Marketing Manager, New Seller Recruitment Brand Marketing

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Description

Our New Seller Recruitment team is looking for a talented Marketing Manager to own merchandising and marketing strategies to drive discoverability and growth to third-party brands on Amazon. This role will own developing content featuring products from third-party brands and publishing campaigns to drive traffic. Responsibilities will include owning merchandising strategies that will focus on manual and automated campaign strategy, testing, execution, analyzing and reporting results, and creating best practices to be used by partner business team programs. An ideal candidate is someone who will be obsessed with showing our customers the right products at the right time and creating visual stories that are compelling to a customer’s lifestyle. They will also have a passion for testing to invent and scale a successful program -- from creating the testing plan to communicating the results to using the data to inform future business decisions -- and will be highly organized, enjoy diving deep into campaign performance, and have the creativity to challenge our status quo. This role will also work closely with our product teams to drive improvements in our merchandising systems, which are unique to our third-party seller business on Amazon.

Description

Our New Seller Recruitment team is looking for a talented Marketing Manager to own merchandising and marketing strategies to drive discoverability and growth to third-party brands on Amazon. This role will own developing content featuring products from third-party brands and publishing campaigns to drive traffic. Responsibilities will include owning merchandising strategies that will focus on manual and automated campaign strategy, testing, execution, analyzing and reporting results, and creating best practices to be used by partner business team programs. An ideal candidate is someone who will be obsessed with showing our customers the right products at the right time and creating visual stories that are compelling to a customer’s lifestyle. They will also have a passion for testing to invent and scale a successful program -- from creating the testing plan to communicating the results to using the data to inform future business decisions -- and will be highly organized, enjoy diving deep into campaign performance, and have the creativity to challenge our status quo. This role will also work closely with our product teams to drive improvements in our merchandising systems, which are unique to our third-party seller business on Amazon.

Key job responsibilities

• Understand onsite marketing and retail merchandising and create A/B testing plans to optimize for customer engagement with third-party sellers.
• Collaborate with category marketing and other cross-org marketing teams to develop and implement scalable merchandising strategies for third-party brands.
• Develop and maintain marketing editorial campaign calendars, tracking live, upcoming, and completed merchandising initiatives.
• Plan, coordinate, and execute merchandising to drive customer traffic to new and established third-party brands.
• Analyze results of testing, communicate learnings upward and internationally, and use the data to drive future tests.
• Document results and share best-practices with our worldwide business partners.
• Own and optimize multiple team KPIs for customer engagement and traffic, developing strategy to drive results over short and long-term.
  
  

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  
  

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A3005888

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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