Marketing Manager - Motto

Aspen Dental; Chicago (IL); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Dental

Vision

401(k) match

Job summary

Aspen Dental is seeking an Associate Marketing Manager for Motto Clear Aligners in Chicago. The role leads consumer marketing efforts to grow brand awareness and revenue, partnering with cross-functional teams to execute key campaigns and drive conversion across channels.

Required 5+ years in consumer marketing/brand management, strong communication, and a proactive, results-driven mindset. Travel up to 20% and a base in Chicago are expected.

Qualifications

• 5+ years consumer marketing and brand management experience.
• Experience in e-commerce a plus.
• Desire to own projects and deliver results in a fast growing, entrepreneurial environment.

Responsibilities

• Support building the Motto brand to improve its presence and drive conversion.
• Collaborate with cross functional teams on commercialization activities for products and campaigns.
• Drive strategic marketing campaigns across web, social, digital and CRM to drive revenue and growth.
• Collaborate with Marketing cross-functionals to measure campaign effectiveness and present strategies.
• Manage the creative development process with internal stakeholders and external agencies.
• Understand the brand strategy and consumer path to purchase and apply learnings.
• Collaborate with insights to analyze brand, creative and consumer sentiment.
• Work with stakeholders to apply insights to product pipeline and campaigns.

Skills

Consumer marketing

Brand management

E-commerce

Cross-functional collaboration

Campaign management

Communication skills

Project ownership

Education

BA/BS

MBA

Job description

Aspen Dental Management, Inc. (ADMI) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in three distinct categories: Dental care, urgent care, and medical aesthetics. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. ADMI provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses: Aspen Dental, Clear Choice Dental Implant Centers, Well Now Urgent Care and Chapter Aesthetic Studio. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. As a reflection of our continued growth, we have an exciting opportunity to join as an Associate Marketing Manager, Motto Clear Aligners. The Marketing Manager for Motto Clear Aligners will be responsible for leading consumer marketing efforts to meet business goals and established metrics that help grow brand awareness of Motto and revenue growth for the Orthodontics category. This role will partner with cross functional teams to execute on key Motto campaigns to drive consumer interest and conversion. Essential Responsibilities

• Support building the Motto brand to improve its presence in orthodontic care to drive conversion rates, charge out rates, and increased utilization across all practices.
• Collaborate with cross functional teams to execute on key commercialization activities for new products and campaigns.
• Responsible for driving strategic marketing campaigns across web, social, digital and CRM to drive revenue and growth.
• Collaborate with marketing cross-functionals - including Media, Creative, CRM, PR and to measure campaign effectiveness and present strategies to grow campaign effectiveness.
• Manage the creative development process with internal stakeholders and external agencies to support marketing across multiple channels to increase awareness and drive conversion rate of Motto.
• Understand the brand strategy and consumer path to purchase and implement key learnings across all marketing touchpoints.
• Collaborate with insights to analyze brand, creative and consumer sentiment within the category.
• Work with internal stakeholders to obtain, interpret, and apply insights and performance analysis to help drive product pipeline, product line strategies and campaigns Reporting Structure
• This role would be reporting into the Director of Marketing, Motto Clear Aligners Requirements/Qualifications
• 5+ years consumer marketing and brand management experience (Experience in e-commerce a plus)
• Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a fast growing, rapidly changing, and entrepreneurial environment
• Effective communication, including writing, speaking, active listening and presentation skills with ability to communicate effectively with cross functional teams
• Experience and skills influencing, leading, and directing individuals in multiple functional areas
• Proactive, solutions-oriented with ability to make in the moment decisions that drive efficiencies and improve product
• Organized, high attention to detail and experienced in managing multiple projects simultaneously
• Demonstrates a continuous learning orientation and manage complex tasks and competing priorities

Education

BA/BS, MBA is a plus.

• Up to 20% travel
• Based in Chicago, IL at Aspen Group’s Chicago headquarters If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees

Salary

Annual

pay range

$100,000 - $130,000, plus bonus/incentives

• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match