Marketing Manager - Media

Bass Pro Shops; Town of Springfield (WI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

Job summary

Bass Pro Shops is seeking a Marketing Manager to direct internal teams and external agencies in executing broad-reach media programs. The goal is to keep costs within planning guidelines and below industry averages while maximizing the return on all media investments.

You will lead the development of media plans, present strategies to stakeholders, negotiate TV sponsorships, manage budgets and billing, and collaborate with Brand Marketing on proprietary initiatives.

Qualifications

• Bachelor’s degree in Marketing, Mass Media, or Communications.
• Minimum of 5 years media planning experience in agency or client environment.

Responsibilities

• Oversee all activities of broadcast, print, and out-of-home media planning/buying function; set standards of excellence, ensure deliverables and appropriate communications
• Direct the development, presentation, and maintenance of all media plans, including objective/strategies, strategic initiatives, updates, and POVs on opportunistic proposals
• Present plans to organization and lead strategic planning initiatives
• Interact with buying groups (agencies) and ensure buying implementation is in alignment with media plans – manage all external resources (creative & planning/buying)
• Execute all media added-value programs and integrations, working with network partners
• Collaborate with Brand Marketing Teams on media placement for proprietary brand initiatives
• Negotiate and manage contract process for TV sponsorship properties in outdoor verticals
• Foster and maintain strong media market relationships for local spot buys and with national cable network partners
• Develop system of back-end accountabilities, measurements, and effectiveness standards to drive continuous improvements and optimization of all media buys
• Manage budgets, oversee billing issues in liaison with internal accounting groups
• ALL OTHER DUTIES AS ASSIGNED

Skills

Leadership

Communication

Strategic thinking

Analytical skills

MS Office

Education

Bachelor’s degree

Tools

MS Word

MS Excel

PowerPoint

Access

Job description

POSITION SUMMARY:

The position will direct the Bass Pro Shops internal team and external agencies in their execution of all broad-reach media programs/platforms to ensure that costs are within Bass Pro Shops Group planning guidelines and below industry averages. This Marketing Manager will establish long-term and short-term strategies to maximize the return on the entire organization’s media investments.

ESSENTIAL FUNCTIONS:

• Oversee all activities of broadcast, print, and out-of-home media planning/buying function; set standards of excellence, ensure deliverables and appropriate communications
• Direct the development, presentation, and maintenance of all media plans, including objective/strategies, strategic initiatives, updates, and POV’s on opportunistic proposals
• Present plans to organization and lead strategic planning initiatives
• Interact with buying groups (agencies) and ensure that buying implementation is in alignment with media plans – manage all external resources (creative & planning/buying)
• Execute all media added-value programs and integrations, working in conjunction with network partners
• Collaborate with Brand Marketing Teams on media placement for proprietary brand initiatives
• Negotiate and manage contract process for TV sponsorship properties in outdoor verticals
• Foster and maintain strong media market relationships for local spot buys and with national cable network partners
• Develop system of back-end accountabilities, measurements, and effectiveness standards to drive continuous improvements and optimization of all media buys
• Manage budgets, oversee billing issues in liaison with internal accounting groups
• ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required: Bachelor’s degree or equivalent experience in Marketing, Mass Media, or Communications
• Experience: Minimum of 5 years media planning experience in agency or client environment

KNOWLEDGE, SKILLS, AND ABILITY:

• Excellent verbal and written communication, organizational, interpersonal, and analytical skills
• Superb leadership skills and proven ability to manage and motivate teams
• Detail-oriented, excellent follow through, ability to multitask, manage projects and workflow, and work well under tight deadlines in a fast-paced environment
• Proficiency in MS Word, Excel, PowerPoint, and Access

TRAVEL REQUIREMENTS:

• N/A

PHYSICAL REQUIREMENTS:

• Regularly performs computer work and sits.
• Occasionally walks and stands.
• Seldom/never lifts up to 50lbs.

INDEPENDENT JUDGEMENT:

• Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.

Full Time Benefits Summary:

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [e-mail].

Bass Pro Shops