Marketing Manager, Marketing and Business Development (AA)

Arabella Advisors; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work options

Health & wellness benefits

Paid time off

Professional development funds

Fitness benefit

Cell phone plan contribution

Job summary

Arabella Advisors in Washington, DC seeks a Marketing Manager to develop and manage strategic marketing campaigns across geographies and service lines, driving brand growth and social impact for our clients including foundations, corporations, and high-net-worth families.

The role partners with Marketing and Communications to lead campaigns, optimize SEO, manage digital channels, analyze ROI, and craft compelling content for web and social media.

Qualifications

• Bachelor's degree in marketing or business administration required.
• Three to five years of marketing experience with increasing responsibility.
• Experience in professional services marketing.
• Ability to write compelling web and social content.
• Experience with SEO/online optimization.
• Proficient with website and social media management and digital creation/editorial work.
• Strong Excel skills and familiarity with business apps such as Salesforce.
• Ability to build relationships across offices and levels.

Responsibilities

• Design, launch, and manage integrated marketing campaigns across geographies and service lines.
• Develop systems for segmentation and lead generation to accelerate sales.
• Create content and creative for a wide range of marketing channels.
• Manage media outreach and PR to mainstream and industry press.
• Oversee digital media management: website optimization, email, web, and social.
• Track and report marketing metrics to maximize ROI.

Skills

Campaign planning

Digital marketing

Lead generation

Content creation

SEO

Excel

Salesforce

PowerPoint

InDesign

Relationship building

Project management

Excellent writing

Education

Bachelor's degree in marketing or business administration

Tools

Salesforce

PowerPoint

InDesign

Excel

Job description

Marketing Manager, Marketing and Business Development (AA)

Posted on January 06, 2020

You are mission-driven and action-oriented. You love to get involved and work as part of a team to accomplish something great. Any job is your job if it helps the team succeed, and you thrive on variety. Today, you’re looking for a role where you can use those traits to make a real difference in the world by advancing the most important social issues facing humanity today.

TheMarketing Managerwilldevelop andmanage strategic marketingcampaignsfor Arabella Advisors, positioning the firm for continued rapid growth and increasing socialand environmentalimpact. Working across multiple geographies andlines ofservice,the Marketing Manager will collaborate closely with our teams to produce campaignsthat build our brand,increase awareness of our work,and generate demand for our services among Arabella’s clients, which include leading foundations, corporations, andultra-high-net-worth individuals and families.

The ideal candidateshould havea keen marketing mind,experience marketing professional services,a passion for helping to achieve social impact,andtop-notchcreative and digital marketingskills.

Inpartnership withMarketing and Communications teamand professionals across Arabella Advisors, lead or contribute to:

• CampaignDesign, Launch,and Management:Design and executeintegrated marketing campaigns, working simultaneously across multiple geographies and lines of service
• Segmentationand Lead Generation:Help develop and implement systems and processes that enable the firm to more effectively segmentclients, partners, influencers, and other stakeholders,andtoefficiently generate leads and accelerate sales
• Content and Creative Development:Develop creative, includingimagery and copy,for a wide range of marketing vehicles and channels.
• Media Outreach and PR: Work with senior leaders tomanage regular outreach toimportantmainstream and industry press contacts andhandleinbound requests for interviews/commentary
• Digital Media Management:Assume primary responsibility for managing ongoingpublication across Arabella’s digital media properties:
  • Optimizeourwebsite forSEO andimproved lead generation
  • Driveintegrated use ofdigital mediaplatforms– web, email, social
• Metrics:Trackand reportcore marketing metrics that drive decisionmaking to maximize marketingROI

AdditionalResponsibilities

• Conductmarket and prospectresearchby request
• Monitorfirm-wide email boxesfor business development opportunitiesand contact updates
• Captureand documentexternal and internalleading practicesformarketing andsales effectiveness

Essential Knowledge, Skills,and Experience

• Bachelor’s degree in related field, includingmarketing orbusiness administration
• At leastthreetofiveyears’experience with steadily increasing responsibility inmarketing at a corporation, agency,or significant organization
• Extensiveexperience withcampaign planning,digital marketing,and contactmanagement
• Demonstrated ability to manage projects and processes from start to finish, including ongoing analysis of impact and results
• Ability to write compellingly for the web, social networks,and other digital media
• Experience with SEO/online optimization
• Proficiency in website and social media management with experience in digital creation andediting (graphics, images, etc.)
• Advanced Excel skills and experience working with variousbusinessapplicationssuch as Salesforce
• Experience and comfort with PowerPointand InDesign
• Abilityto developrelationshipsacross offices, teams, and all levels, including executivesand external partners
• Strong upward management skills to drive process and compliance
• Capable of identifying and implementing necessary innovations to processes and systems
• Exceptional business-related written and verbal communication capabilities

Our Core Competencies:

• The ability to provide excellent service to clients, including being able to diagnose and anticipate difficult service challenges, provide proactive and effective client-centered solutions, pass along service lessons to teammates, and demonstrate a strong understanding of the client’s perspective
• The ability to effectively manage projects, proactively problem solve, and ensure quality control
• A high level of emotional intelligence and the ability to use that intelligence to appropriately adapt to stakeholders’ needs
• The ability to effectively help communicate complex and nuanced messages to a variety of audiences, including adapting style, tone and content to meet various needs
• The ability to work cooperatively and inclusively with others to achieve shared goals, including supporting efforts that promote a safe and welcoming culture, providing timely and constructive feedback, and highlighting and sharing significant and new knowledge across the team
• The ability to use available resources and feedback to continually develop mastery in your role and facilitate team learning, including a willingness to request feedback and incorporate it to improve individual performance and to seek out and participate in career-relevant learning activities
• The ability to take ownership and be creative and solutions-oriented when encountering challenges that don’t have obvious answers, including the ability to solve challenges independently

Arabella Advisors helps foundations, philanthropists and investors who are serious about impact achieve the greatest good with their resources. We work on issues ranging from the social and economic advancement of women and girls, and conservation of our climate and planet, to reducing poverty and inequity in the United States and around the world. Our staff members are mission-driven and action-oriented, and have a unique combination of experience in philanthropy, business, nonprofits, government, finance, law, and other fields. We combine creative, strategic thinking with knowledge and networks developed through decades of hands-on experience. The fastest-growing philanthropic advisory firm in the nation, Arabella is also a certified B Corporation.

Working with Us

We are committed to having a passion-driven, inclusive, transparent, collaborative, healthy, and fun culture. We invite you to visit our careers page to learn more.

To encourage work/life balance, we offer flexible work options. Our office is an open space with cubicles and informal work areas. Our salaries are closer to the range of a nonprofit and our benefits are excellent. You’ll start with three weeks of vacation, 80 hours of personal time, and 20 hours of paid time to volunteer at an organization of your choice. In addition to seven federal holidays, you get to pick four more from a list of inclusive religious holidays and your birthday.

We have a competitive health package that includes medical, vision, dental, and prescription insurance. We also provide funds for professional development, a fitness benefit, and cover part of your personal cell phone plan.

We value diversity and inclusion and encourage all qualified people to apply. If we can make this easier through accommodation in the recruitment process, please let us know.

While Arabella is open to individuals from various locations applying to join our team, please note that we generally are unable to pay for relocation expenses.

We will review applications as they are received and look forward to hearing from you.