Marketing Manager, LOVB Miami

LOVB Miami; Florida; Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) with company match

Paid time off

Paid parental leave

Team merchandise and ticket allocation

Job summary

LOVB Miami is seeking a Marketing Manager to own demand-generation and storytelling for our local fan base. Reporting to the VP of Marketing & Fan Experience, you will plan, launch, and optimize full-funnel campaigns across owned digital channels to grow the fan database and drive revenue.

Based in Miami with hybrid work and in-office days, you will collaborate with ticketing, partnerships and agency partners, manage email, web content, and CRM-driven journeys to engage fans and convert them

Qualifications

• Bachelor’s degree in Marketing, Business, Sports Management, Communications, or related field.
• 4+ years in digital, performance, or ticket marketing in sports or consumer brands.
• Excellent written communication for conversion-focused copy and campaigns.
• Proven ability to plan and execute performance marketing campaigns that drive revenue.
• Working knowledge of CRM, email and ticketing systems (Ticketmaster, HubSpot, Sailthru).
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Responsibilities

• Own email marketing, including segmentation, journeys, and weekly sends.
• Manage LOVB Miami web and landing page content for fans seeking information.
• Grow fan database through lead-capture programs and partner integrations.
• Support paid media planning and optimization across social and search.
• Use CRM and ticketing data to target campaigns for new fans, and members.
• Track campaign performance and deliver actionable optimization recommendations.
• Produce engaging content for email, web, and digital campaigns.

Skills

Digital marketing

Performance marketing

Email marketing

CRM analysis

Copywriting

Project management

Multitasking

Education

Bachelor's degree in Marketing

Tools

Ticketmaster

HubSpot

Sailthru

Job description

Title: Marketing Manager, LOVB Miami

Department: Marketing

Reports To: VP, Marketing & Fan Experience

Direct Reports: None

Key Partners: Ticketing, Partnerships, Business Operations; LOVB League marketing teams

Location: Hybrid, based in Miami, FL, with regular in-office days, on-site presence at all home matches.

The Role

The Marketing Manager owns demand-generation and storytelling for LOVB Miami. Reporting to the VP, Marketing & Fan Experience, this individual will plan, launch, and optimize full-funnel campaigns across our owned digital channels that grow our fan database, drive growth, and engage our key audiences.

The Marketing Manager is responsible for directing and executing core digital fan engagement platforms, including web, email, and lead-generation. This role serves as a key connector across internal teams, league stakeholders, and agency partners. The role pairs technical execution with strong project management and creative storytelling. This is a hands-on, results-driven role for a marketer who moves quickly from insight to action, and continuously optimizes platforms to elevate database growth and the overall fan experience.

What You’ll Own

Digital & Lifecycle Marketing Campaigns

• Own email marketing, including list growth, segmentation, automated journeys (welcome, abandoned cart, post-match, renewal), and weekly campaign sends.
• Manage LOVB Miami web and landing page content to ensure a positive user experience for fans looking for more information.
• Drive fan database growth through lead-capture programs such as contests, sweepstakes, in-venue sign-ups, and partner integrations.
• Support the VP in the planning, building, and management of paid media across social and search, including targeting, creative testing, and pacing as needed.

Fan Data & Analytics

• Use CRM and ticketing data to segment audiences, identify buyer behavior, and build targeted digital campaigns for new fans, lapsed buyers, and members.
• Track and report on campaign performance to deliver post-campaign recaps to team leadership with clear recommendations for optimization.
• Stay current on emerging digital marketing tools, platforms, and best practices to drive continuous improvement.

Brand, Content & Market Voice

• Produce engaging written and visual content for email, web and digital campaigns.
• Brief and collaborate with creative agencies, content, and social teams (internal, league, and agency) on campaign assets and deadlines as needed.
• Ensure all marketing reflects LOVB brand standards while speaking authentically to the Miami market.

Cross-Functional & Match Day Support

• Partner within the organization to align in-venue marketing, promotions, giveaways, and sponsor activations based on campaign goals.
• Support match day marketing execution, including fan data capture, promotional activations, and on-site campaign elements.
• Support the planning and promotion of events such as brand announcements and community activations.
• Collaborate cross-functionally to ensure marketing alignment and operational readiness for all matches and events.
• Build and document marketing processes for content requests, approvals, and asset management across the organization

What You Bring

Required

• Bachelor’s degree in Marketing, Business, Sports Management, Communications, or a related field preferred.
• 4+ years of experience in digital, performance, or ticket marketing, ideally in sports, live entertainment, or consumer brands.
• Excellent written communication skills and a sharp eye for effective, conversion-focused copy and creative.
• Proven ability to plan and execute performance marketing campaigns that drive measurable revenue results.
• Working knowledge of CRM, email and ticketing systems (e.g., Ticketmaster, HubSpot, Sailthru).
• Ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment.

Preferred

• Experience at a startup, expansion club, or organization in its first years of operation.
• Experience supporting paid media campaigns
• Familiarity with the Miami market
• Bilingual in English and Spanish and/or Portuguese
• Interest in volleyball or women's sports

Who We’re Looking For

• Results-Driven: Motivated by goals, owns the numbers, and celebrates wins with the team.
• Test-and-Learn Mindset: Curious, experimental, and quick to optimize based on what the data shows.
• Collaborative: Builds strong relationships with ticket sales, operations, league, and agency teams to drive measurable results.
• Adaptable: Thrives in a startup environment where things are always evolving and ambiguous.
• Fan-First: Passionate about growing the sport and creating new fans in Miami.
• Relentlessly Resourceful: You find a way, improvising and exhausting every option before accepting no.

How Success Is Measured

• Net new contacts added to the fan database (email opt-ins)
• Email engagement: open, click, and unsubscribe rates, per send
• Campaigns launched on time against the marketing calendar
• Regular performance reporting with clear, acted-on recommendations
• Owned-channel contribution to ticket sales (e.g., email- and web-attributed revenue)
• Establishment of processes within marketing department for content creation and marketing materials across the organization

Benefits

• medical, dental and vision coverage
• 401(k) with company match
• paid time off
• paid parental leave
• team merchandise and ticket allocation

This is a full-time position based in Miami, Florida. Availability for all home match days, including evenings and weekends throughout the LOVB Pro season, is required.