Marketing Manager - Hotel Cleveland, Autograph Collection

Coury Hospitality; Cleveland (OH); On-site; USD 55,000 - 75,000; Full time

Job summary

Coury Hospitality in Cleveland seeks a marketing leader to oversee on-site campaigns, brand consistency, and guest experience across our properties. You will develop SMART marketing plans, manage budgets, and coordinate cross-functional teams to maximize ROI and brand visibility.

You will drive social media strategy, digital marketing, local partnerships, and external relations with an emphasis on authentic guest engagement, compelling content, and active community outreach at local events.

Qualifications

• Experience leading property-level marketing for hospitality brands.
• Proven ability to translate brand guidelines into on-brand campaigns.
• Strong collaboration with operations and leadership teams.

Responsibilities

• Serve on property leadership team.
• Develop, manage, and execute marketing plan with SMART goals for brand(s).
• Manage property marketing budget.
• Report on overall marketing efforts routinely.
• Manage digital asset database of releases, images, videos, and brand assets.
• Serve as point of contact for photo shoots.
• On-property brand ambassador ensuring brand items are accurate to guidelines.
• Ideate guest experiences alongside operations team.
• Attend local educational and networking events to increase knowledge and brand awareness.
• Build and implement social media game plan using research and benchmarks.
• Grow online presence of each brand’s channel.
• Create content calendars and engage with followers to drive action.
• Connect with industry professionals and micro-influencers to build a network.
• Engage with guests and respond to messages, comments, reviews, etc.
• Monitor and respond to users, building brand loyalty and trust.
• Report on social media plans and outcomes for management.
• Analyze KPIs and adjust strategy as needed.
• Stay up to date on trends in social media tools and design.
• Capture quality photography and video content for social media.
• Maintain online presence and information across channels.
• Respond to online reviews.
• Create and deploy newsletters routinely.
• Distribute outlet menus online.
• Conduct online audits to keep information up to date.
• Develop and run paid social campaigns maximizing ROI.
• Develop and manage paid advertising campaigns.
• Serve as marketing champion for on-site activations and materials.
• Oversee design project processes and on-site touchpoints.
• Cultivate local partnerships through events and sponsorships.
• Lead media/influencer outreach with local CVB partners.
• Drive public relations efforts and leverage marketing resources.

Skills

Marketing strategy

Budget management

Brand management

Social media

Content creation

Public relations

Event networking

Job description

The following job functions should contribute to the overall of developing advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image.

1. Administration:
   • Serve on property leadership team.
   • Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).
   • Manage property marketing budget.
   • Report on overall marketing efforts routinely.
   • Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
   • Serve as point of contact for photo shoots.
   • Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
   • Ideate guest experiences alongside operations team.
   • Attend local educational and networking events to increase knowledge, skills, and brand awareness.
2. Social Media:
   • Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
   • Develop and execute plan to grow online presence of each brand’s channel.
   • Champion social media marketing and day-to-day activities including:
     1. Create high-quality content calendars that connect with followers to take action.
     2. Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
     3. Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.
     4. Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
   • Report on social media game plan and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
   • Analyze social media KPIs and adjust game plan as needed.
   • Stay up to date on trends in social media tools, applications, channels, design and strategy.
   • Capture quality photography and video content for social media.
3. Digital Marketing:
   • Maintain online digital presence through upkeep of imagery, business information, etc.
   • Respond to online reviews as needed.
   • Create and deploy newsletters routineauly.
   • Assist in distributing outlet menus online.
   • Conduct online audit routineauly to ensure online information is up to date.
   • Develop and execute social media paid campaigns maximizing ROI.
   • Develop and manage paid advertising campaigns.
4. Local Marketing:

1. • Serve as marketing champion for on-site activations including ideation, execution support, and the design and distribution of marketing material physically and digitally.
   • Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
2. External Partnerships:
   • Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
   • Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
   • Lead and coordinate efforts for public relations.
   • Leverage available brand affiliated marketing support resources.