Marketing Manager: Homebuilding Growth & Brand Strategy

RiseMe; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Employee Home Ownership Program

Employer-paid benefits

Employer-sponsored 401k plans

Continuing education support

Job summary

Empire Communities is seeking a Marketing Manager in San Antonio, TX to lead the division's marketing strategy, drive traffic, brand awareness, and sales objectives. You will oversee advertising, digital marketing, lead generation, model home presentation, and market research, ensuring brand consistency across channels.

Collaborate with division leadership, Sales, Operations, Finance, and Corporate teams to support launches, optimize campaigns, and manage budgets.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
• 5–10 years of progressive marketing experience in homebuilding or related industry.
• Proven track record of campaigns that drive traffic, leads, brand awareness and growth.
• Strong experience in digital marketing, social media, email, and analytics.
• Proficiency with CRM systems (Salesforce preferred) and marketing automation.

Responsibilities

• Develop and execute divisional marketing strategies and campaigns.
• Manage all divisional advertising, digital marketing, social media, email, PR, signage, and promotions.
• Analyze market trends, demographics, and campaign performance to optimize effectiveness.
• Partner with leadership and Sales to develop launch plans and promotions.
• Oversee website content, listings, reputation, and brand consistency.
• Manage relationships with agencies and vendors to ensure quality and budget compliance.

Skills

Marketing strategy

Digital marketing

Lead generation

Campaign analytics

CRM systems

Communication

Project management

Vendor management

Budget management

Education

Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field

Tools

Salesforce CRM

Marketing automation platforms

Website management tools

Digital analytics

Job description

Empire Communities is seeking a Marketing Manager in San Antonio, TX to lead the division's marketing strategy, drive traffic, brand awareness, and sales objectives. You will oversee advertising, digital marketing, lead generation, model home presentation, and market research, ensuring brand consistency across channels.

Collaborate with division leadership, Sales, Operations, Finance, and Corporate teams to support launches, optimize campaigns, and manage budgets.