Marketing Manager, Home Communities & Launches

View Homes, Inc.; El Paso (TX); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

Job summary

View Homes, Inc. is seeking a Marketing Manager to develop and execute strategic initiatives that boost brand awareness, community traffic, and home sales.

This role collaborates closely with sales, construction, and leadership to ensure consistent branding and measurable performance across communities and channels. The candidate will drive digital campaigns, manage listings and lead routing platforms, and provide ROI-driven insights to leadership.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications or related field is required.
• Minimum 5 years progressive marketing experience; housing/real estate/construction preferred.
• Strong understanding of digital marketing, lead generation and analytics is essential.
• Experience collaborating with sales, construction and leadership to align branding and strategy.

Responsibilities

• Develops and executes comprehensive marketing plans for new and existing View Homes communities.
• Plans, manages, and optimizes campaigns across digital, print, social media, email, signage, and events.
• Supports new community launches, model openings, and grand opening events.
• Ensures marketing strategies align with sales goals, market conditions, and buyer demographics.
• Manages digital marketing efforts, including paid search, paid social, SEO, website content, and email campaigns.
• Oversees online listings, community websites, and lead routing platforms (CRM, MLS, Zillow, Realtor.com).
• Analyzes lead performance and conversion metrics to improve traffic and sales outcomes.
• Maintains and protects the View Homes brand across all markets and marketing materials.
• Collaborates with creative partners, agencies, and vendors to produce high-quality marketing assets.
• Partners with sales teams to develop tools like brochures and signage.
• Provides marketing insights to support pricing strategies, promotions, and buyer incentives.
• Trains sales teams on campaign initiatives and marketing programs.
• Develops and manages division-level marketing budgets.
• Tracks ROI and performance against budgets and goals.
• Manages relationships with external vendors, agencies, printers, and media partners.
• Monitors KPIs such as traffic, leads, cost per lead, conversion rates, and sales performance.
• Prepares regular performance reports and presents insights to leadership.
• Continuously tests, learns, and optimizes marketing tactics to improve results.

Skills

Digital marketing

Lead generation

Analytics

Team collaboration

Project management

Communication

MS Office

Photoshop

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM systems

Marketing automation tools

Real estate listing platforms

Photoshop

Job description

View Homes, Inc. is seeking a Marketing Manager to develop and execute strategic initiatives that boost brand awareness, community traffic, and home sales.

This role collaborates closely with sales, construction, and leadership to ensure consistent branding and measurable performance across communities and channels. The candidate will drive digital campaigns, manage listings and lead routing platforms, and provide ROI-driven insights to leadership.