Marketing Manager - Healthcare Market Segment

Turner Construction Company; Atlanta (GA); On-site; USD 110,000 - 170,000; Full time

Job summary

Turner Construction Company seeks a seasoned marketing leader to manage the healthcare division's marketing plan, supporting sales pursuits, branding, market research and public relations.

The role directs a high-performance marketing team, oversees the regional budget, develops proposals, and collaborates with the sales team to shape presentations and strategy. Some travel may be required.

Qualifications

• Minimum 4 year degree in marketing or related field with 8+ years of marketing experience.
• Excellent leadership and interpersonal skills.
• Ability to supervise multiple staff at different levels.
• Strong written and verbal communication skills.

Responsibilities

• Develop a high performance marketing team through supervision, training, coaching and mentoring.
• Develop and administer profit center marketing plan adhering to company branding standards.
• Manage the business unit marketing budget and review invoices.
• Govern information management systems related to marketing.
• Manage proposals, qualification packages and marketing materials.
• Collaborate with technical staff to review narratives for content and clarity.
• Research marketing technology trends to improve materials.
• Direct and manage project-related functions such as photography, signage, events, and brand consistency.
• Work with sales to develop presentation strategy, structure and coaching of the presentation team.
• Network with industry firms to identify teaming opportunities.
• Capture debrief insights and understand client issues.
• Develop and execute public relations and social media activities.

Skills

Leadership

Communication

Team management

Desktop publishing

Education

Bachelor's degree in marketing

Tools

Desktop publishing software

Job description

• Division: Healthcare
• Project Location(s): Nashville, TN 37201 USA
• Minimum Years Experience:
• Travel Involved:
• Job Type: Regular
• Job Classification: Experienced
• Education:
• Job Family: Marketing
• Compensation: Salaried Exempt

Position Description:

Responsible for overall management and organization of the marketing plan in support of the sales pursuit process including public relations, market research, branding, and strategic planning.

*** The individual hired for this role can be based anywhere in the United States, but is preferred to be located near a Turner Construction office. Previous medical equipment planning experience is strongly preferred. ***

Essential Duties & Responsibilities:

• Develop a high performance marketing team through supervision, training, coaching, and mentoring.
• Develop and administer profit center marketing plan adhering to company philosophy and branding standards.
• Manage the business unit marketing budget, looking for efficiencies and cost saving opportunities within the region and the company. Review and approve all material invoices.
• Govern information management systems related to marketing.
• Manage high quality proposals, qualification packages and marketing materials adhering to all necessary legislative and regulatory requirements.
• Collaborate and proofread storyboard technical sections with technical staff and review/edit their narrative for content, clarity, and compliance.
• Research current trends in marketing technology to develop and design best in class techniques for marketing materials.
• Direct and manage project related functions, e.g. photography, signage, special events, award submissions, project updates, and brand awareness and adherence.
• Work with sales team to develop presentation strategy, structure, and style and coaching the presentation team. Coordinate presentation rehearsals, coach as necessary
• Network with industry firms to develop shared ideas to identify teaming opportunities.
• Capture information from debriefs and understand client issues.
• Develop and execute all profit center public relations and social media activities.
• Work with Human Resources to create and maintain an internal communications program to facilitate information sharing within the company; involve leadership and technical staff.
• Compile/prepare special reports for annual marketing forecasts and manage and prepare monthly department sales reports.
• Develop and execute all profit center public relations and social media activities.

Qualifications:

Minimum 4 year degree in marketing or related field plus 8 years of marketing experience or equivalent combination of education and experience. Ability to successfully supervise multiple staff of different levels; possesses strong specialty skills and knowledge. Ability to adapt to and learn new technical, imaging techniques under constantly changing competitive marketing demands. Excellent leadership and interpersonal skills. Ability to communicate well, both verbally and in writing. Exceptional computer skills, current proficiency in desk-top publishing software. Must be flexible, able to work under pressure continuously meeting project deadlines. Must be a highly motivated creative individual. Displays initiative, independent thinking and teamwork.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is occasionally required to climb or balance and stoop, kneel, or crouch. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is sometimes exposed to moving mechanical parts. The employee is occasionally exposed to airborne particles or caustic chemicals. The noise level in the work environment is usually moderate.

*May perform other duties and necessary or assigned.

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Turner is an Equal Opportunity Employer - race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by applicable law.