Marketing Manager: Growth Strategy & Multi-Channel (Remote)

Blacksmith Agency LLC; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to lead PPC, paid social, SEO and CRO for a diverse client portfolio across multifamily and B2B verticals. As Marketing Manager, you will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization, coordinating with distributed teams.

You should have 4–7 years in multi-channel campaigns, strong analytics, and a proven ability to articulate strategic recommendations to account

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

Multi-channel strategy

Analytical thinking

Client-facing leadership

Cross-functional collaboration

Strategic communication

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is expanding its marketing division to lead PPC, paid social, SEO and CRO for a diverse client portfolio across multifamily and B2B verticals. As Marketing Manager, you will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization, coordinating with distributed teams.

You should have 4–7 years in multi-channel campaigns, strong analytics, and a proven ability to articulate strategic recommendations to account