Marketing Manager - Growth & Strategy

Crystal-D; Saint Paul (MN); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Weekly Pay

Paid Holidays

Paid Time Off

401(k) Match

Health Insurance

Dental Insurance

Life Insurance

Flexible Spending Account (FSA)

Employee Assistance Program (EAP)

Employee Discount

Tuition Reimbursement Program

Many Company Events

Job summary

Crystal D in Saint Paul, MN is seeking a strategic, creative marketing leader to work closely with our VP of Marketing. You will launch new products, strengthen lead generation, and shape digital experiences including our website, while building AI-powered marketing systems that drive revenue for distributors and retailers.

We value measured, data-driven decision making, collaboration across teams, and a passion for turning ideas into action.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience leading or supporting product launches, strategic marketing campaigns, or go-to-market initiatives.
• Strong project management, organization, and communication skills.
• Experience using marketing analytics to measure success and improve performance.
• A continuous learner who enjoys building new systems and processes.

Responsibilities

• Develop and execute go-to-market strategies for new products and initiatives.
• Partner on product launches from concept through market execution.
• Shape the strategy and evolution of Crystal D's digital experience, including our website.
• Build AI-powered marketing workflows and processes.
• Conduct customer and market research to identify opportunities for growth.
• Create strategic marketing campaigns that generate demand and strengthen customer engagement.
• Develop sales enablement tools and resources that support our sales team.
• Collaborate across departments to drive key business initiatives.
• Measure results and continuously improve marketing performance through data and insights.

Skills

Marketing experience

Business partner mindset

Problem solving

Curiosity

AI and innovation

Communication skills

Multi-project management

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Marketing analytics

Job description

Help shape the future of an award-winning company.

Crystal D is a leading supplier of recognition products and a respected employer known in the industry for building a values-driven culture where people and ideas matter. We're looking for a strategic, creative marketer who thinks critically, embraces AI and innovation, and develops out-of-the-box programs that can help our customers (promotional products distributors and trophy retailers) sell more awards and gifts to their customers.

You'll work directly with our VP of Marketing to launch new products, strengthen lead generation programs, develop go-to-market strategies, shape digital experiences like our new website, build AI-powered marketing systems, and create revenue-generating initiatives that help our customers grow.

*Please note this role is limited to candidates within Minnesota who are able to commute to our St. Paul office as regular in-office collaboration is required.

What You'll Do

• Develop and execute go-to-market strategies for new products and initiatives.
• Partner on product launches from concept through market execution.
• Help shape the strategy and evolution of Crystal D's digital experience, including our website.
• Build and optimize AI-powered marketing workflows and processes.
• Conduct customer and market research to identify opportunities for growth.
• Create strategic marketing campaigns that generate demand and strengthen customer engagement.
• Develop sales enablement tools and resources that support our sales team.
• Collaborate across departments to drive key business initiatives.
• Measure results and continuously improve marketing performance through data and insights.

What Makes You Successful

We're looking for someone who:

• Brings 5–8 years of marketing experience with increasing strategic responsibility.
• Thinks like a business partner—not just a marketer.
• Loves solving problems and turning ideas into action.
• Is naturally curious and always looking for better ways to do things.
• Embraces AI, technology, and innovation while maintaining strong creative thinking.
• Communicates effectively and builds strong relationships across teams.
• Can manage multiple projects while maintaining exceptional attention to detail.
• Thrives in a collaborative, fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience leading or supporting product launches, strategic marketing campaigns, or go-to-market initiatives.
• Strong project management, organization, and communication skills.
• Experience using marketing analytics to measure success and improve performance.
• A continuous learner who enjoys building new systems and processes.

Our Core Values

At Crystal D, our values guide everything we do:

• Integrity – “I do what I say I will do.”
• Quality – “I have an unyielding persistence to improve.”
• Respect – “I treat people the way I want to be treated.”
• Commitment – “I am committed to the ongoing viability of the company.”
• Passion – “I have the burning desire to achieve in all I do.”

Benefits

• Weekly Pay
• Paid Holidays
• Paid Time Off
• 401(k) Match
• Health Insurance
• Dental Insurance
• Life Insurance
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Employee Discount
• Tuition Reimbursement Program
• Many Company Events

Location: 505 Atwater Circle
St. Paul, MN 55103

Salary: $60,000–$70,000 annually, based on experience and qualifications.