Marketing Manager, Full Time - MMG

Minnewaska Community Health Services; Starbuck (MN); On-site; USD 79,000 - 100,000; Full time

Benefits offered by this job

Health, Dental and Vision Insurance

Supplemental Insurance

Employee Assistance Program

Paid Time Off

Job summary

Minnewaska Community Health Services is seeking a Marketing Manager to oversee digital and print collateral, brand management, market research, PR, and community outreach. You will maintain relationships with referral sources, discharge planners, and partners to advance organizational goals.

The role requires a marketing degree or related field and 3+ years of marketing experience, with strong communication and time management skills.

Qualifications

• Degree in Marketing or related field; 3+ years marketing experience.
• Excellent verbal and written communication; strong time management.
• Proficient with Microsoft Office; Canva, Adobe InDesign, Photoshop and Illustrator.
• Read/write/speak English; able to pass a background check.

Responsibilities

• Oversee digital and print collateral, brand management, market research and PR.
• Manage community outreach and relationships with referral sources and partners.
• Maintain social media presence and content across platforms; update website.</br>Coordinate events and community education as needed.
• Travel to all locations; support and growth across multiple sites.

Skills

Verbal communication

Written communication

Time management

Independent work

Attention to detail

Prioritization

Education

Marketing degree or related field

Tools

Microsoft Office

Canva

Adobe InDesign

Photoshop

Illustrator

Job description

• Location 605 Main St,Starbuck, MN, 56381,United States
• Base Pay $79,040.00 - $99,840.00 / Year
• Job Category MMG
• Employee Type Full Time
• Travel 100%

Contact information

• Name Abby Strom
• Phone [phone]
• Email [e-mail]

Description

TITLE: Marketing Manager

REPORTS TO: Chief Operating Officer

Job Summary: The Marketing Manager is responsible for all facets of marketing. Key responsibilities include overseeing digital and print collateral, brand management, market research, public relations, community outreach, and maintaining productive relationships with referral sources, discharge planners, and community partners to ensure organizational success.

Qualifications: Degree in Marketing or related field, a minimum of 3+ years marketing experience.Successful candidate must have excellent verbal and written communication, strong time management skills, ability to work independently, attention to detail and the ability to prioritize work load. Skill in researching information, conducting studies, preparing statistical data and reports for COO. Proficient in Microsoft Office suite including Word, Excel, familiar with Canva, Adobe InDesign, Photoshop and Illustrator. Must have an extensive knowledge of relevant marketing strategy and exhibit the ability to communicate and administer marketing and sales related content or strategy consistently. The Marketing Manager is also required to have an ability to read, write and speak English, and complete and pass a state required background study form which checks for certain criminal convictions or serious maltreatment.

General Responsibilities:

• Will support and have a presence in multi-site locations as it relates to all facets of Marketing.
• Develop and execute annual sales and marketing plans and programs, both short and long range, in conjunction with the executive team to ensure the profit growth and expansion of corporation services to meet strategic plan goals.
• Manage marketing and sales process and procedures for MCHS and affiliate organizations.
• Conduct regular market research to determine the marketing approach and strategy of MCHS and its affiliate organizations, monitor trends.
• Lead strategic growth and build relationships with referral sources (clinical and community) to successfully achieve census and occupancy goals throughout the organization using a variety of methods.
• Is informed of the full range of services Minnewaska Community Health Services offers and will advocate and promote internally among employees and externally in the community.
• Responsible for digital and print collateral materials and strategy to maximize marketing efforts.
• Create marketing and sales content and distribute across applicable platforms and mediums including social media.
• Manage the social media pages for multiple platforms for MCHS and affiliate organizations. Strategize and post content. Identify and provide oversite to contact at each location to help with gathering shareable content.
• Maintain and manage Google Listing accounts for all locations and business lines.
• Update the website and other platforms as necessary to keep current and fresh.
• Assess brand awareness on an ongoing basis to develop strategies to grow and improve the brand of MCHS and affiliate organizations.
• Create and execute full brand awareness campaigns.
• Continually update and modify practices to keep marketing consistent and occupancy levels high.
• Maintain branding guide and update as necessary.
• Coordinate and participate in events and ensure presence at community events applicable to our organization. Work with employees to assist in events as needed.
• Oversee and manage a reward and recognition program at the organizational level.
• Oversee the companywide newsletter program, for MCHS and affiliate organizations.
• Assist with the Annual Fundraiser where needed.
• Coordinate and oversee community education.
• Must be available to travel to all locations of MCHS and management contract locations.
• Support and reinforce Minnewaska Community Health Services' mission, vision and beliefs and incorporate them into every customer interaction.
• Basic competencies of dementia management, infection control and other areas as identified through the facility assessment.
• Knowledge, skills and abilities required by OSHA Hazard communication, HIPPA, QAPI and other organizations.
• Respond to emergency codes, ie: fire
• Other duties as assigned by COO and/or Human Resources.

In keeping with federal, state and local laws, Minnewaska Community Health Services policy forbids employees and associates from discriminating against anyone based on race, religion, color, creed, gender, age, marital status, national origin, sexual orientation, status with regard to public assistance, veteran status, familial status, disability or any other characteristic protected by law. Minnewaska Community Health Services is committed to establishing and maintaining a workplace free of discrimination. We are fully committed to equal employment opportunity. We will not tolerate unlawful discrimination in the recruitment, hiring, termination, promotion, salary treatment or any other condition of employment or career advancement. Minnewaska Community Health Services also provides reasonable accommodations to disabled employees and applicants as required by law.

Requirements

Must be able to travel to all managed facilities, not a fully remote position; will be in office some of the time.

Summary

Minnewaska Community Health Services offers a variety of benefits to full and part time employees:

Health, Dental and Vision Insurance

Supplemental Insurance

Employee Assistant Program

Paid Time Off to include Vacation and Sick Time