Marketing Manager for MSP

Link-High-Technologies-Inc.-1; Florham Park (NJ); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Employer-paid health, dental, vision,

Employer-paid life insurance

401(k) with 3% company match

Disability coverage

PTO + holidays

Certification exam preparation

Professional development opportunities

Job summary

Link High Technologies is hiring a Marketing Manager to build a real, custom marketing function from the ground up. You will own strategy and execute it, working directly with ownership and sales.

The role requires 4+ years in marketing, with MSP/IT services or B2B tech experience, and on-site work three days per week in Florham Park, NJ.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 4+ years marketing experience, MSP/IT services or B2B tech preferred.
• Proven ability to build original marketing programs.
• Strong SEO and lead-gen campaign experience with measurable results.
• Experience with SEMrush, Google Analytics, and marketing automation.

Responsibilities

• Develop and execute a complete marketing strategy from scratch.
• Own brand positioning, messaging, and go-to-market plans.
• Build a lead-generation engine across channels with ROI accountability.
• Manage website content, SEO, case studies, and sales enablement materials.
• Plan events and coordinate with sales and leadership.

Skills

Content marketing

SEO

Lead generation

Marketing analytics

B2B marketing

Written communication

Education

Bachelor's degree in Marketing

Tools

SEMrush

Google Analytics

CRM/marketing automation

Job description

About the Role

Link High Technologies, a managed IT services provider serving regulated industries (manufacturing, healthcare, government, finance) across the NJ/NY/PA metro area, is growing - and it's time to grow our marketing beyond canned, templated content. We're hiring a Marketing Manager to build a real, custom marketing function from the ground up: original content, a lead-generation engine we own, and a brand that reflects who we actually are, not a vendor's boilerplate. This is a hands-on, builder's role - you'll own the strategy and execute it yourself, working directly with ownership and sales.

Key Responsibilities

• Build Link High's marketing program from the ground up - moving us off generic, templated MSP marketing materials and into original content, messaging, and campaigns that reflect our actual clients, expertise, and voice
• Own marketing strategy end-to-end: brand positioning, messaging, and go-to-market planning for an audience of IT decision-makers in manufacturing, healthcare, and other regulated sectors
• Build and run a lead-generation engine across inbound and outbound channels - email, paid and organic social, digital advertising - with clear pipeline and ROI accountability to sales
• Own SEO and AEO (answer engine optimization): make sure Link High ranks and gets cited when prospects search Google and ask AI tools (ChatGPT, Perplexity, etc.) for an MSP in our market
• Manage and evolve the website and content strategy, including SEO-informed content, original case studies, and sales enablement materials
• Plan and execute events - webinars, trade shows, and tri-state-area networking events (no cold calling)
• Own marketing analytics and reporting: track KPIs, campaign performance, and lead-to-pipeline conversion, and translate results into recommendations for leadership
• Manage the marketing budget and vendor/tool stack; may manage or mentor a Marketing Coordinator as the team grows
• Partner closely with sales and executive leadership to align marketing output with revenue goals

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 4+ years of marketing experience, with direct experience marketing for an MSP, IT services, or B2B technology company
• A track record of building original marketing programs and content - not just executing a vendor's or franchise's pre-packaged materials
• Demonstrated success with SEO and lead-generation campaigns, with real numbers to show for it
• Hands-on experience with marketing/SEO tools (e.g., SEMrush, Google Analytics) and CRM/marketing automation platforms
• Strong written and verbal communication - comfortable presenting strategy and results to ownership/leadership
• Comfortable owning a function independently, with minimal day-to-day oversight
• Able to work on-site 3 days/week in Florham Park

Preferred Qualifications

• Experience with HubSpot, Apollo, and/or Instantly.ai
• Familiarity with AEO / generative-search optimization (schema markup, structured content, off-site authority building)
• Prior experience marketing to regulated industries (manufacturing, healthcare, finance, government)
• Experience helping a company transition from outsourced/agency marketing to an in-house function

Compensation & Benefits

• $70,000-$75,000 base salary
• 100% employer-paid medical, dental, vision, and life insurance
• 401(k) with 3% company match
• Disability coverage
• PTO increasing with tenure, plus paid holidays
• Paid certification exam preparation
• Professional development opportunities