Marketing Manager, Exchange Traded Funds

Threadneedle group; Boston, Northern (MA, KY); Hybrid; USD 94,000 - 129,000; Full time

Benefits offered by this job

Bonus potential

401(k) plan

Health, dental and life insurances

Hybrid work model (4 days in-office, 1

Job summary

Columbia Threadneedle Investments seeks a Marketing Manager for Exchange Traded Funds to drive awareness and growth of our ETF product line, partnering with marketing, sales, product, investments and compliance.

The ideal candidate is a proactive, cross-functional leader with strong messaging, project management and written communication skills who can translate complex ETF concepts into effective campaigns. In-office collaboration is expected with hybrid flexibility.

Qualifications

• 3–5 years of financial services marketing experience, including ETFs to financial advisors.
• Bachelor’s degree in Marketing, Communications or related field.
• Strong project management skills with ability to manage multiple priorities and deadlines.
• Ability to translate complex ETF concepts into clear, actionable campaigns.

Responsibilities

• Create compelling marketing messaging for our ETF lineup targeting financial advisors and other audiences.
• Maintain and update marketing collateral across the lifecycle in collaboration with stakeholders.
• Establish metrics, analyze results, and inform improvements to campaigns.
• Design and execute integrated marketing programs for ETF capabilities with internal/external partners.

Skills

Marketing

Project management

Content marketing

Financial services

ETF knowledge

Cross-functional collaboration

Communication skills

MS PowerPoint

MS Excel

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Bloomreach

Seismic

Workfront

Job description

## Marketing Manager, Exchange Traded FundsApply: On-Site: Boston, Massachusetts: Charlotte, North Carolina: New York, New York: Full time: Posted Today: End Date: October 16, 2026 (30+ days left to apply): R26\\_0525**About Our Company**Working at Columbia Threadneedle Investments you'll find growth and career opportunities across all of our businesses.We're intentionally built to help you succeed. Our reach is expansive with a Columbia Threadneedle Investments global team of 2,300 people working together. Our capability is diverse with more than 550 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients' specific requirements. Our unwavering focus on our clients and strong financial foundation connects each of our enterprise businesses — Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities.**Job Description**This role is part of the product marketing team for Columbia Threadneedle Investments US, reporting to Senior Manager, ETFs. In this position, you will play a critical role focused on creating awareness, driving growth, and managing content in support of our ETF product line. You will operate both strategically and tactically, working cross-functionally with internal marketing colleagues, sales, product, investments and compliance to amplify product messaging across distribution channels. The ideal candidate is a proactive self starter who can take ideas and independently drive them forward. They are adaptable, resourceful, and comfortable navigating ambiguity. Exceptional communication and stakeholder management skills are essential.**Key Responsibilities**· Create compelling marketing messaging supporting our ETF lineup that resonates with financial advisors and other target audiences. Apply messaging to marketing collateral that supports the lifecycle from awareness through consideration and purchase.· Maintain a suite of marketing materials that support the lifecycle. Ensure collateral is updated on a regular cadence. This will involve working with stakeholders across investments, product, marketing and compliance.· Establish connectivity across stakeholder teams to ensure marketing materials are effective. Establish metrics, measure results and use the results to make recommendations to enhance product specific marketing initiatives/programs.· Design, develop and execute implementation plan for complex product marketing programs/initiatives that support our ETF capabilities. Partner with internal or external partners to ensure execution of projects is on-time, and within budget.· Build and maintain effective relationships across the organization to ensure alignment and connectivity of messaging. These teams will include Paid Media, Thought Leadership, and Digital along with external resources. **Required Qualifications*** 3-5 years of financial services marketing experience, including experience marketing ETFs to financial advisors* Bachelor’s Degree in Marketing, Communications or equivalent in a related field* Strong project management skills with demonstrated ability to manage multiple priorities and deadlines* Ability to take ambiguous or conceptual ideas and turn them into tactical campaigns* Excellent written and verbal communication skills.* Proven ability to work with cross-functional teams.* Ability to translate complex concepts into easy-to-understand language* Ability to manage multiple projects simultaneously* Strong Microsoft PowerPoint skills; familiarity with Microsoft Excel**Preferred Qualifications*** Experience with content and project management systems (e.g. Bloomreach, Seismic, Workfront etc.)**Visa Sponsorship**Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).**In-Office Collaboration**We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.**Base Pay Salary**The estimated base salary for this role is $94,000- $129,000 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.**Full-Time/Part-Time**Full time**Exempt/Non-Exempt**Exempt**Job Family Group**Marketing/Product Management**Line of Business**AMINV US Asset Management*Columbia Threadneedle is a people business, and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to fostering an inclusive and performance-based culture where everyone can belong, grow, contribute and realise their potential.**Columbia Threadneedle is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, military status, veteran status, genetic information, citizenship, disability status, marital status, family status or any other basis prohibited by law.*