Marketing Manager/Director

Prime Ledger; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Prime Ledger is seeking a hands-on Marketing Manager/Director to drive the company’s marketing strategy in the tokenization and real-world asset space. You’ll spearhead campaigns, create content, manage channels, and generate a qualified pipeline while collaborating closely with the Head of Marketing.

The role offers remote flexibility and room to grow within a small, high-impact team. You’ll oversee campaign execution, content production, social media, and co-marketing with ecosystem partners,

Qualifications

• 4–7+ years of B2B marketing in fintech, capital markets, digital assets, or financial services
• Proven track record of campaigns that generate pipeline and engagement
• Working knowledge of blockchain, tokenization, or digital securities
• Strong writing skills and ability to simplify complex topics
• Hands-on experience with marketing automation/CRM tools (HubSpot, Salesforce) and analytics
• Well organized with multiple projects and deadlines

Responsibilities

• Plan and run multi-channel campaigns across LinkedIn, X, email, webinars, and SEO, GEO and earned media to generate and nurture leads
• Produce and manage content, including blog posts, thought leadership, case studies, newsletters, and sales materials
• Manage our social media presence and grow engagement with our target audiences
• Support co-marketing with ecosystem partners, including blockchains, custodians, broker-dealers, and industry associations
• Work with sales on account-based campaigns, lead handoff, and enablement materials
• Manage the marketing stack (CRM, email automation, analytics), and track and report on campaign performance and KPIs
• Manage agencies, freelancers, and vendors as needed
• Coordinate event and conference participation, from logistics and booth materials to follow-up campaigns
• Keep all communications consistent with brand guidelines and financial-services compliance standards
• Bring ideas to shape marketing strategy and planning alongside the Head of Marketing

Skills

B2B marketing

Content creation

Marketing automation

Campaign management

Analytics

Tools

HubSpot

Salesforce

LinkedIn Campaigns

CRM

Job description

Prime Ledger is a full-service tokenization firm for real-world assets, headquartered in Chicago. The company supports asset owners through the entire lifecycle, from initial deal structuring and regulated issuance to ongoing management and reporting. By consolidating advisory, legal structuring, token engineering, distribution, compliance, and asset management, Prime Ledger replaces multiple fragmented vendors with a single accountable partner. Its platform-agnostic infrastructure and partnerships with ATS providers such as tZERO, North Capital, and Bosonic help keep tokenized assets portable across regulated venues.

Applicants can learn more about the company s solutions and vision at primeledger.io.

Role Description

The Marketing Manager/Director will lead the development and execution of Prime Ledger s marketing strategy, with a focus on driving brand awareness, lead generation, and support for sales initiatives in the tokenization and real-world asset space.

The Role

We re looking for a hands-on marketing professional to help drive growth at Prime Ledger. Reporting to the Head of Marketing, you ll turn strategy into action: running campaigns, producing content, managing channels, and bringing in qualified pipeline. You ll be a key member of a small, high-impact team, with plenty of room to take ownership and grow. We ll set the title (Manager or Director) based on your experience.

What You ll Do

• Plan and run multi-channel campaigns across LinkedIn, X, email, webinars, and SEO, GEO and earned media to generate and nurture leads
• Produce and manage content, including blog posts, thought leadership, case studies, newsletters, and sales materials, that explains RWA tokenization clearly to institutional audiences
• Manage our social media presence and grow engagement with our target audiences
• Support co-marketing with ecosystem partners, including blockchains, custodians, broker-dealers, and industry associations
• Work with sales on account-based campaigns, lead handoff, and enablement materials
• Manage the marketing stack (CRM, email automation, analytics), and track and report on campaign performance and KPIs
• Manage agencies, freelancers, and vendors as needed
• Coordinate event and conference participation, from logistics and booth materials to follow-up campaigns
• Keep all communications consistent with brand guidelines and financial-services compliance standards
• Bring ideas to shape marketing strategy and planning alongside the Head of Marketing

What You Bring

• [4–7+] years of B2B marketing experience, ideally in fintech, capital markets, digital assets, or financial services
• A track record of running campaigns that drove measurable pipeline and engagement
• Working knowledge of blockchain, tokenization, or digital securities, and eagerness to go deeper
• Strong writing skills and the ability to make complex topics clear and compelling
• Hands-on experience with marketing automation/CRM tools (e.g., HubSpot, Salesforce), LinkedIn campaigns, and analytics
• Well organized, able to manage several projects and deadlines at once
• Comfort in a lean, fast-moving startup where you roll up your sleeves
• Experience marketing in a regulated industry, or an existing network across Web3, TradFi, or real estate, is a plus

Why Join Us

• Play a key role in growing a company at the intersection of traditional finance and blockchain
• Work closely with marketing leadership, with real ownership and visibility
• Work across a varied set of asset classes and clients
• Remote/flexible work
• Prime Ledger is an equal opportunity employer. We welcome applicants of all backgrounds.