Marketing Manager, Content & Thought Leadership

Cox Enterprises; Atlanta (GA); On-site; USD 80,000 - 110,000; Full time

Job summary

Cox Enterprises is seeking a Marketing Manager, Content & Thought Leadership, to develop and execute strategic content initiatives that position Cox Automotive as a leading voice in the automotive industry. The role involves creating engagement strategies, producing varied content, and collaborating with teams to drive business objectives. Ideal candidates will have substantial experience in content development and strong project management skills.

Qualifications

• 6+ years of experience in content development and thought leadership.
• Proven success in developing content strategies.
• Skilled in proofreading and editing.

Responsibilities

• Develop and execute strategic content initiatives.
• Lead content creation across multiple formats.
• Measure content performance and optimize approaches.

Skills

Content development

Strategic thinking

Project management

Expert writing

Communication skills

B2B social media strategy

Education

Bachelor’s degree in related discipline

Master’s degree

Ph.D.

Tools

Content management systems

Job description

At Cox, we're forward-thinking innovators who put people first. Our award-winning workplace culture is centered on inclusion and kindness, and we're looking for people to join our mission to be a force for good in the world.

As our Marketing Manager, Content & Thought Leadership, you'll develop and execute strategic content initiatives that position Cox Automotive as an authoritative voice in the automotive industry. Supporting our portfolio of 13 brands and enterprise-level accounts, you'll lead every phase of content execution—from idea generation to production, publication, and distribution across marketing channels in multiple formats.

We're seeking a strategic, results-oriented professional capable of solving business challenges with practical and creative solutions. You'll measure content performance and optimize our approach, working closely with cross-functional teams to ensure our thought leadership resonates with our enterprise clients.

What You'll Do:

• Establish Cox Automotive as the definitive industry voice through strategic narratives

• Create content ecosystems that engage clients throughout their journey

• Transform complex industry insights into accessible, actionable content

• Build measurement frameworks that demonstrate content impact

• Align thought leadership with business objectives across our enterprise portfolio

• Develop comprehensive content and thought leadership strategies

• Create and optimize content across all Cox Automotive channels

• Drive industry authority through strategic narratives

• Execute content marketing strategies based on buyer personas and product market maturity

• Lead content creation across multiple formats (eBooks, infographics, sales sheets, video)

• Coordinate content writing and publishing schedules for SEO and social media

• Leverage marketing technology to execute content marketing initiatives

• Design campaigns and support marketing automation systems

• Support social media efforts across platforms (LinkedIn, YouTube, Twitter, blogs)

• Manage email marketing and promotional projects

• Oversee content formatting, layout, and graphics

• Assist with event and tradeshow coordination

• Update internal and external marketing portals

• Conduct research and coordinate special projects

• Travel: Willing and able to travel up to 10% as needed to support marketing initiatives.

Who You Are

Minimum:

• Bachelor’s degree in related discipline and 6 years of experience with content development and thought leadership. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.

• Proven success developing content strategies that meet business objectives

• Apply strategic thinking and sound logic to solve complex challenges

• Expert writing and communication skills

• Experienced with content management systems

• Excel at project management and organization

• Demonstrate strong verbal, written, and presentation skills with attention to detail

• Skilled in proofreading and editing

• Intermediate layout and typography capabilities

• Understand B2B social media strategy

• Manage multiple deadlines while maintaining flexibility

• Travel: Willing and able to travel up to 10% as needed to support marketing initiatives.

Preferred:

• Degree in marketing, communications, design or related field

Join the Cox family of businesses and make your mark today!