Marketing Manager - B2B Growth & Demand Gen (HR-Focused)

Nivati; Salt Lake City (UT); On-site; USD 75,000 - 100,000; Full time

Job summary

Nivati, a mission-driven mental health startup, is seeking a hands-on Marketing Manager to drive pipeline growth through targeted campaigns and events. You will oversee demand generation efforts, optimize lifecycle marketing, and execute inbound strategies to engage HR leaders. If you're a builder passionate about mental health, join us!

Qualifications

• Proficiency in B2B marketing, ideally in SaaS and HR tech.
• Expertise in LinkedIn and Google Ads.
• Success in planning marketing-led events.

Responsibilities

• Lead execution of PPC and LinkedIn marketing campaigns.
• Build and manage email sequences for lead nurturing.
• Plan and execute webinars and virtual workshops.

Skills

B2B digital marketing

Email lifecycle mapping

Lead nurturing

Data-driven organization

Event planning

Audience targeting

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

We're hiring a hands-on, execution-focused Marketing Manager to fuel pipeline growth through targeted campaigns, in-house events, lifecycle marketing, and sales enablement. If you're a builder who thrives in fast-paced startups and knows how to turn strategy into results, this role is for you.

You'll lead day-to-day execution of PPC, LinkedIn marketing, remarketing, email campaigns, content development, in-house event strategy, and lead lifecycle optimization, with a sharp focus on engaging HR and People leaders at mid-market companies. This role is central to scaling our go-to-market engine in a mission-driven mental health startup.

What You'll Do

Demand Generation, Paid Media & Remarketing

• Plan, launch, and optimize lead gen campaigns across LinkedIn, Google Ads, and other paid platforms.
• Manage remarketing strategies to re-engage cold and warm leads across channels.
• Continuously test creative, audience targeting, and landing pages to improve CPL, conversion rates, and pipeline velocity.

Lifecycle Marketing & Email Strategy

• Build and manage email sequences for lead nurturing, sales enablement, and customer re-engagement.
• Map the full marketing lifecycle, identifying gaps and optimizing each stage for conversion.
• Collaborate with Sales to ensure seamless lead handoff, lead scoring, and timely follow-up.

In-House Events & Campaign Execution

• Plan and execute Nivati-hosted webinars, roundtables, and virtual workshops to attract HR leaders.
• Coordinate promotion, content, speaker support, and post-event lead workflows.
• Align campaign themes and timing with broader sales and marketing goals.
• Develop and maintain sales enablement assets (one-pagers, pitch decks, email templates).
• Support outbound sequences in HubSpot or Salesloft, ensuring messaging is tailored and conversion-optimized.
• Track performance using HubSpot, Google Analytics, and LinkedIn Campaign Manager to identify what's working-and scale it.

What You Bring

• Evidence based proficiency in B2B digital marketing, ideally in SaaS, HR tech, or digital health.
• Expertise in LinkedIn Ads, Google Ads, remarketing, and HubSpot or similar tools.
• Experience marketing to HR and People leaders, and understanding their buyer journey.
• Strong grasp of email lifecycle mapping, lead nurturing, and marketing automation workflows.
• Demonstrated success planning marketing-led events and supporting sales enablement initiatives.
• Data-driven and organized-you take initiative, prioritize ruthlessly, and deliver.
• Passion for mental health and a belief in making care more accessible through innovation.

About Nivati

Nivati is the easiest way to understand and reduce employee stress. The company's innovative platform provides actionable insights to thousands of organizations globally, empowering companies to improve employee wellbeing, morale, and engagement. With over 1200 practitioners on the platform, Nivati's powerful stress-relieving tools are available to every employee - anytime, anywhere.

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Growth Marketing Manager • Salt Lake City, UT, United States