Marketing Manager – B2B Growth & Demand Gen (HR-Focused)

Nivati; Salt Lake City (UT); On-site; USD 75,000 - 100,000; Full time

Job summary

Nivati is seeking a hands-on Marketing Manager to lead its B2B growth and demand generation efforts. The ideal candidate will drive pipeline growth through strategic campaigns, email marketing, and event planning, particularly engaging HR leaders. This role offers an exciting opportunity to make an impact in a mission-driven mental health startup focused on enhancing employee wellbeing through innovative solutions.

Qualifications

• Evidence based proficiency in B2B digital marketing, ideally in SaaS, HR tech, or digital health.
• Expertise in LinkedIn Ads, Google Ads, remarketing.
• Strong grasp of email lifecycle mapping, lead nurturing.

Responsibilities

• Lead execution of PPC, LinkedIn marketing, and email campaigns.
• Plan and execute webinars and events to attract HR leaders.
• Develop sales enablement assets and track performance.

Skills

B2B digital marketing

LinkedIn Ads

Google Ads

remarketing

email lifecycle mapping

data-driven

Tools

HubSpot

Job description

Marketing Manager – B2B Growth & Demand Gen (HR-Focused)

Join to apply for the Marketing Manager – B2B Growth & Demand Gen (HR-Focused) role at Nivati

Marketing Manager – B2B Growth & Demand Gen (HR-Focused)

18 hours ago Be among the first 25 applicants

Join to apply for the Marketing Manager – B2B Growth & Demand Gen (HR-Focused) role at Nivati

We're hiring a hands-on, execution-focused Marketing Manager to fuel pipeline growth through targeted campaigns, in-house events, lifecycle marketing, and sales enablement. If you're a builder who thrives in fast-paced startups and knows how to turn strategy into results, this role is for you.

You'll lead day-to-day execution of PPC, LinkedIn marketing, remarketing, email campaigns, content development, in-house event strategy, and lead lifecycle optimization, with a sharp focus on engaging HR and People leaders at mid-market companies. This role is central to scaling our go-to-market engine in a mission-driven mental health startup.

What You'll Do

Demand Generation, Paid Media & Remarketing

• Plan, launch, and optimize lead gen campaigns across LinkedIn, Google Ads, and other paid platforms.
• Manage remarketing strategies to re-engage cold and warm leads across channels.
• Continuously test creative, audience targeting, and landing pages to improve CPL, conversion rates, and pipeline velocity.
  
  

Lifecycle Marketing & Email Strategy

• Build and manage email sequences for lead nurturing, sales enablement, and customer re-engagement.
• Map the full marketing lifecycle, identifying gaps and optimizing each stage for conversion.
• Collaborate with Sales to ensure seamless lead handoff, lead scoring, and timely follow-up.
  
  

In-House Events & Campaign Execution

• Plan and execute Nivati-hosted webinars, roundtables, and virtual workshops to attract HR leaders.
• Coordinate promotion, content, speaker support, and post-event lead workflows.
• Align campaign themes and timing with broader sales and marketing goals.
  
  

Sales Enablement & Marketing Ops

• Develop and maintain sales enablement assets (one-pagers, pitch decks, email templates).
• Support outbound sequences in HubSpot or Salesloft, ensuring messaging is tailored and conversion-optimized.
• Track performance using HubSpot, Google Analytics, and LinkedIn Campaign Manager to identify what's working-and scale it.
  
  

What You Bring

• Evidence based proficiency in B2B digital marketing, ideally in SaaS, HR tech, or digital health.
• Expertise in LinkedIn Ads, Google Ads, remarketing, and HubSpot or similar tools.
• Experience marketing to HR and People leaders, and understanding their buyer journey.
• Strong grasp of email lifecycle mapping, lead nurturing, and marketing automation workflows.
• Demonstrated success planning marketing-led events and supporting sales enablement initiatives.
• Data-driven and organized-you take initiative, prioritize ruthlessly, and deliver.
• Passion for mental health and a belief in making care more accessible through innovation.
  
  

About Nivati

Nivati is the easiest way to understand and reduce employee stress. The company's innovative platform provides actionable insights to thousands of organizations globally, empowering companies to improve employee wellbeing, morale, and engagement. With over 1200 practitioners on the platform, Nivati's powerful stress-relieving tools are available to every employee - anytime, anywhere.

Job Posted by ApplicantPro

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Health, Wellness & Fitness

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