Marketing Manager – B2B Demand Generation & ABM (Hybrid)

NEST® - Integrated Facilities Management; Mantua Township (NJ); Hybrid; USD 85,500 - 104,500; Full time

Benefits offered by this job

80 hours Vacation + 32 hours Personal (Year 1)

40 hours Paid Sick Time

6 Paid Holidays

Medical plans

401(k) with company match

Employer-paid life insurance ($15,000)

Employee Assistance Program (EAP)

Optional Dental, Vision, Pet Insurance, Legal & Identity Protection

Job summary

A leading facilities management company is seeking a B2B Marketing Manager to drive demand generation and account-based marketing programs. This hybrid role involves developing integrated campaigns, collaborating across teams, and analyzing performance metrics to optimize strategies. Candidates should have over 5 years of B2B marketing experience with proven success in driving pipeline and revenue. Compensation starts at $95k plus bonuses, alongside a comprehensive benefits package including vacation and medical plans.

Qualifications

• 5+ years of B2B marketing experience, specifically in demand generation and ABM.
• Track record of driving pipeline and influencing revenue.
• Strong experience with marketing automation and CRM tools.

Responsibilities

• Own pipeline growth, driving demand and engagement.
• Develop and execute lead generation programs.
• Design and launch integrated marketing campaigns.

Skills

B2B marketing experience

Demand generation

Account-based marketing

Marketing automation

Analytical skills

Strong communication

Tools

HubSpot

Marketo

Salesforce

Job description

Marketing Manager – B2B Demand Generation & ABM (Hybrid)

Location: Sewell, NJ (Hybrid)

Schedule: Monday to Friday, 8AM–5PM ET

Compensation: Starting at $95k + bonus potential

Big ideas. Real pipeline. High visibility.

NEST is hiring a B2B Marketing Manager to lead demand generation, digital marketing, and account based marketing (ABM) programs that drive qualified leads and revenue. If you enjoy building integrated campaigns that drive measurable pipeline, collaborating across Sales and cross-functional teams, and owning strategy from concept to execution—this could be your next move.

Who We Are

NEST is a pioneer in the Integrated Facilities Management (IFM) industry. For over 30 years, we’ve partnered with multi-site organizations to deliver real cost savings through industry-leading technology, operational excellence, and a deep understanding of our clients’ brand standards.

We provide a fully executed, technology-driven solution that gives clients a 360° view of facilities spend helping them streamline operations, control costs, and scale with confidence.

We believe great results start with great people and we invest in teams that think strategically, act decisively, and aren’t afraid to roll up their sleeves.

What You’ll Do

As a B2B Marketing Manager, you’ll own pipeline growth for NEST—driving demand, building engagement, and supporting complex enterprise sales cycles from start to finish.

• Develop and execute B2B demand generation programs that attract and convert high-quality leads across the full funnel.
• Build and manage account-based marketing (ABM) strategies and campaigns for key multi-site target accounts.
• Design and launch integrated, multi-channel campaigns (email, digital ads, webinars, events, content syndication, website) that drive qualified pipeline.
• Optimize search visibility and inbound demand with GEO, AEO, SEO, and intent-driven content to improve rankings in traditional and AI/LLM-driven search experiences.
• Partner with Product to translate our technology platform and capabilities into clear, compelling value propositions and product marketing assets.
• Collaborate with Sales and SDRs to define ICPs, target accounts, and key decision-makers, ensuring tight handoff and follow-up on marketing-sourced leads.
• Turn strategy into execution by building campaigns end-to-end—from planning and messaging through content creation, timelines, and budgets.
• Build and manage workflows, lead scoring, segmentation, and reporting within marketing automation and CRM tools.
• Track performance across pipeline, revenue, and engagement, then use data to optimize campaigns, channels, and offers.
• Conduct account and industry research to inform targeting, messaging, and sales enablement materials for enterprise buyers.
• Test new ideas, scale what works, and continuously improve B2B demand generation and ABM performance.

Strategic? Yes. Hands-on? Absolutely.

Who Thrives in This Role

• Growth-minded marketers who love connecting strategy to revenue
• Creative thinkers who also enjoy executing the details
• Data-driven decision-makers who test, learn, and optimize
• Strong collaborators who work seamlessly across Sales, Product, and Leadership
• Self-starters who take ownership and run with it

Requirements

• 5+ years of B2B marketing experience (demand gen and/or ABM)
• Proven track record of driving pipeline and influencing revenue
• Strong experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, etc.)
• Ability to balance strategy and execution in a fast-paced environment
• Strong analytical and communication skills

Bonus opportunities

80 hours Vacation + 32 hours Personal (Year 1)

40 hours Paid Sick Time

6 Paid Holidays

Medical plans – NEST helps cover the cost

401(k) with company match

Employer-paid life insurance ($15,000)

Employee Assistance Program (EAP)

Optional Dental, Vision, Pet Insurance, Legal & Identity Protection

Our Values

Innovation: Delivering real cost-saving strategies through technology and operational excellence

Helping: Supporting our clients, communities, and teammates

Together: Building strong partnerships through trust, respect, and teamwork

Equal Opportunity Employer

NEST is proud to be an Equal Opportunity and Equal Pay Employer. We are committed to creating an inclusive workplace and provide reasonable accommodations for qualified individuals with disabilities.