Marketing Manager [AQ-19334]

Aquent; San Francisco (CA); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

subsidized health

vision

dental plans

paid sick leave

retirement plans with a match

free online training through AquentGym

Job summary

Aquent is partnering with a pioneering technology leader to craft developer-focused programs that boost awareness, adoption, and product usage. You will own digital demand orchestration and ensure campaigns deliver pipeline and engagement.

You will run webinars, workshops, hackathons, and ambassador initiatives, collaborating with product, marketing, and growth teams to align with priorities, and adapt global campaigns to regional markets.

Qualifications

• 5+ years of B2B marketing experience with a focus on developer marketing, scaled/digital marketing, or demand generation.
• Proven success in building and scaling programs delivering product adoption, registrations, or pipeline growth.
• Experience marketing to developer audiences and understanding how developers learn, evaluate, and adopt tools.
• Hands-on experience executing digital demand programs, including webinars, nurture campaigns, and paid media.
• Exceptional cross-functional collaboration with product, marketing, and growth teams.
• Strong verbal and written communication for developer audiences.
• Deep knowledge of demand generation, digital campaigns, and always-on marketing.
• Experience with community-led growth strategies and developer engagement programs.
• Ability to translate data into actionable insights using marketing analytics.
• Ability to manage multiple programs independently and collaboratively.
• No specific degree required; focus on experience and capabilities.

Responsibilities

• Design and launch developer-focused programs to boost awareness, adoption, and product usage.
• Own digital and demand orchestration to deliver consistent pipeline and engagement.
• Amplify developer engagement via webinars, workshops, hackathons, and virtual series.
• Execute ambassador initiatives, activation kits, workshops, hackathons, and paid/nurture campaigns.
• Collaborate with product development, marketing, and growth to align programs with priorities and goals.
• Adapt global campaigns to regional developer communities and priorities.
• Drive growth in product adoption, registrations, and pipeline from digital channels.
• Experiment, measure, and refine programs to optimize reach, conversion, and impact.

Skills

B2B marketing

Developer marketing

Demand generation

Webinars

Nurture campaigns

Paid media

Cross-functional collab

Marketing analytics

Community-led growth

Developer audiences

Strong communication

Multi-program management

No degree required

Job description

Aquent is proud to partner with a pioneering technology leader, renowned for its innovative platforms and unwavering commitment to empowering developers globally. This organization stands at the forefront of digital transformation, crafting essential tools and services that are actively shaping the future of technology.

What You’ll Do

• Design and launch developer-focused programs that significantly boost awareness, adoption, and product usage.
• Take ownership of digital and demand orchestration, ensuring continuous campaigns deliver consistent pipeline and engagement.
• Amplify developer engagement through impactful webinars, workshops, hackathons, and virtual series.
• Execute signature programs, including ambassador initiatives, local developer activation kits, specialized workshops, hackathons, and targeted paid and nurture campaigns.
• Collaborate closely with product development, marketing, and growth teams to align programs with product priorities, audience needs, and demand goals.
• Adapt and activate global campaigns and content to resonate deeply with regional developer communities and priorities.
• Drive substantial growth in product adoption and usage, increase developer registrations and engagement, and enhance digitally sourced and influenced pipeline.
• Continuously experiment, measure, and refine programs to optimize reach, conversion, and downstream product impact.

Must-Have Qualifications

• 5+ years of B2B marketing experience, with a strong focus on developer marketing, scaled/digital marketing, or demand generation.
• Demonstrated success in building and scaling programs that have delivered measurable product adoption, registrations, or pipeline growth.
• Proven experience marketing to developer audiences, coupled with a genuine understanding of how developers learn, evaluate, and adopt new tools.
• Hands-on expertise in executing digital demand programs, including webinars, nurture campaigns, and paid media initiatives.
• Exceptional cross-functional collaboration skills, with a track record of successful partnerships across product development, marketing, and growth teams.
• Strong verbal and written communication skills, with the ability to craft compelling and resonant messaging for developer audiences.
• In-depth knowledge of demand generation, digital campaigns, and always-on marketing principles.
• Practical experience with community-led growth strategies and effective developer engagement programs.
• Proficiency in marketing analytics and the ability to translate complex data into actionable insights.
• Adept at managing multiple programs simultaneously, working independently, and collaborating effectively across teams.
• No specific degree is required for this role; we value experience and demonstrated capabilities.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits:

• subsidized health
• vision
• dental plans
• paid sick leave
• retirement plans with a match
• free online training through Aquent Gymnasium

More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description

Join a global technology leader driving innovation and empowering people and organizations worldwide to achieve more. Here, you’ll collaborate with passionate, diverse teams to create impactful solutions that shape the future. The culture prioritizes growth, inclusion, and purpose—where your ideas are valued, and your work drives real change. Wherever your passion lies and wherever your career is headed—you’ll play a role in projects that touch billions of lives. With flexible work options and a supportive environment, you’ll have the tools to thrive both personally and professionally. Be part of something that truly matters.

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/talent/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.