Marketing Manager – Americas

Stokke GmbH; Stamford (CT); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Maternity cover

Global exposure

Collaborative environment

Job summary

Stokke GmbH in Stamford, CT seeks a Marketing Manager – Americas to drive category marketing, translate insights into campaigns, and partner with global teams to strengthen the premium brand in the US market.

You will own omnichannel campaigns, manage local content, and track performance with a focus on commercial impact during a 6-month fixed-term contract.

Qualifications

• 5+ years of progressive marketing experience.
• Experience implementing global marketing strategies in a regional market.
• Strong omnichannel marketing experience across retail/trade, digital, social media, PR, advertising and in-store activation.
• Cross-functional collaboration with Sales, Ecommerce, Product and Operations.
• Excellent communication and presentation skills.

Responsibilities

• Implement the Americas marketing strategy for the assigned category in line with global positioning.
• Translate consumer/market insights into effective marketing initiatives.
• Support product ranging and distribution decisions from a marketing POV.
• Collaborate with global product teams to bring products to market.
• Develop and execute integrated marketing plans across all consumer touchpoints.
• Lead 360° campaigns including new product launches and evergreen brand initiatives.
• Ensure consistent brand storytelling across channels and adapt local content to global guidelines.
• Track KPIs and optimize campaigns based on ROI, awareness, traffic, engagement and conversions.

Skills

Omnichannel marketing

Strategic planning

Campaign management

Stakeholder management

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

As Marketing Manager – Americas, you will drive the marketing strategy and execution for a key product category across the U.S. market, ensuring strong brand visibility, consumer engagement, and commercial performance.

Working closely with global Marketing, Product Management, Sales, Ecommerce, and regional teams, you will translate global strategies into locally relevant campaigns that deliver measurable business results and strengthen Stokke's premium brand position.

Based in Stamford, CT | United States
Reporting to Brand Marketing Director Americas
6-Month Fixed-Term Contract
Target Start Date: November 2026

Agility, Speed & Execution

This is a commercially focused marketing role where you will combine strategic planning with hands-on execution. You will own category marketing performance, lead omnichannel campaigns, and continuously optimize activities based on consumer insights and business results.

Main Responsibilities

• Implement the Americas marketing strategy for your assigned category in line with global brand positioning and regional commercial priorities.
• Translate consumer and market insights into effective marketing initiatives.
• Support product ranging and distribution decisions from a marketing perspective.
• Collaborate with global product teams to bring the right products to market.

Campaign Management & Execution

• Develop and execute integrated marketing plans across all consumer touchpoints.
• Lead 360° campaigns, including new product launches and evergreen brand initiatives.
• Ensure consistent brand storytelling and execution across channels.
• Manage the development and adaptation of local content in line with global guidelines.

Performance & Optimization

• Track and analyze campaign performance using KPIs such as ROI, awareness, traffic, engagement, and conversion.
• Identify market trends, competitive activity, and consumer insights to optimize future plans.
• Continuously improve marketing effectiveness and commercial impact.

The Ideal Profile

Commercial & Consumer-Focused: You understand how marketing drives business growth and can turn consumer insights into impactful campaigns.

Collaborative & Agile: You work effectively across teams, balancing multiple priorities while delivering strong results.

Experience & Skills

• 5+ years of progressive marketing experience, either in-house or agency-side, preferably within premium consumer brands.
• Proven success implementing global marketing strategies in a regional market.
• Strong experience across omnichannel marketing, including retail/trade, digital, social media, PR, advertising, and in-store activation.
• Experience working cross-functionally with Sales, Ecommerce, Product, and Operations teams.
• Strong project management and stakeholder management skills.
• Excellent communication and presentation skills.

What We Offer

• An opportunity to make an immediate impact during a key maternity cover period.
• A key role driving brand growth and consumer engagement across the Americas region.
• Exposure to global teams, product innovation, and commercial strategy.
• Salary range: USD 100k–110k per year.
• A collaborative, international, and purpose-driven work environment.