Marketing Manager (2026-120)

Astronics; Washington; On-site; USD 90,000 - 130,000; Full time

Job summary

Astronics AES, located in Kirkland, WA, is seeking a Marketing Manager to lead product marketing, campaigns, and sales enablement across the AES portfolio. You will collaborate with cross-functional teams to drive growth and brand consistency, shaping messaging for aerospace power solutions.

You will develop go-to-market plans, manage digital marketing, and coordinate events and materials that inform customers and support revenue growth. Experience in B2B aerospace/defense markets is preferred.

Qualifications

• Direct experience in marketing, product marketing, product launch, or product promotion within an aerospace, defense, technical, industrial, or similarly complex B2B environment.

Responsibilities

• Develops and executes short- and long-term product marketing plans and programs across the AES product portfolio.
• Collaborates with Corporate Marketing and unit marketers to align AES activities with standards, tools, and guidelines.
• Supports revenue growth by developing campaigns that generate awareness, engagement, leads, and opportunities; monitors campaign metrics.
• Leads AES product marketing opportunities at trade shows, customer meetings, and industry events; plans product focus, demos, messaging, and materials.
• Manages AES social media and digital marketing activities, including content planning, campaigns, advertising, and performance tracking.
• Identifies customer buying motivations, value drivers, market trends, and competitive dynamics through market research and competitive analysis.
• Produces and maintains product data sheets, sales tools, brochures, presentations, website content, and marketing collateral.
• Develops sales enablement tools and materials to equip AES sales and business development teams for customer engagements.
• Leads website content strategy and implementation for AES product lines, including branding and customer-facing content.
• Develops content across AI-powered search and discovery platforms; manages underlying content and digital presence.
• Manages AES media and public relations activities, including press releases, media engagement, and paid placements.
• Owns and maintains the AES content library to ensure collateral and assets are current and accessible.
• Supports development and management of the AES product marketing budget in coordination with AES leadership.

Skills

Marketing experience

Job description

Marketing Manager (2026-120)

Astronics Subsidiary Astronics Advanced Electronic Systems (AES)

Location Kirkland, WA

Description

Marketing Manager - Astronics AES

At Astronics AES, we live to help our customers transform flight - and we're looking for a Marketing Manager to help tell that story to the world.

The Marketing Manager serves as a key AES marketing point of contact, spanning product marketing and marketing communications across the business. This role develops product positioning and go-to-market plans for the Astronics AES portfolio, using market research, competitive intelligence, and customer insights to create marketing campaigns, messaging, content, and sales tools that drive adoption and growth. As a market leader in aerospace power, Astronics AES delivers critical power systems trusted by the world's leading commercial airlines, business aviation manufacturers, defense platforms, and emerging eVTOL innovators - from wide-body commercial aircraft to rotorcraft, tactical defense systems, and the next generation of electric flight. The Marketing Manager works closely with Engineering, Product Management, Business Development, Corporate Marketing, and AES leadership to support new products, existing product lines, and long-term business growth.

Key Responsibilities

• Develops and executes short- and long-term product marketing plans and programs across the Astronics AES product portfolio, ensuring alignment with overall business goals and Astronics brand strategies.
• Collaborates with Astronics Corporate Marketing and peer business unit marketers to align AES activities with shared Astronics standards, tools, templates, and guidelines while contributing content, input, and participation in corporate marketing programs and cross-business-unit initiatives.
• Supports revenue growth by developing and executing campaigns that generate awareness, engagement, leads, and customer opportunities; monitors and reports on campaign performance metrics to improve effectiveness.
• Works with Product Management and Business Development to identify and lead AES product marketing opportunities at trade shows, customer meetings, trade associations, seminars, and other industry events, including product focus, demo/display planning, messaging, positioning, and supporting materials.
• Manages AES social media and digital marketing activities, including content planning, campaign execution, advertising, scheduling, publishing coordination, and performance tracking in alignment with Astronics Corporate Marketing and brand standards.
• Identifies customer buying motivations, value drivers, market trends, and competitive dynamics through market research, customer insight, and competitive analysis.
• Collaborates with cross-functional teams across Astronics AES business lines to produce and maintain product data sheets, sales tools, brochures, presentations, website content, and other marketing collateral.
• Develops and maintains sales enablement tools and materials - including presentations, competitive battle cards, product positioning guides, and customer-facing messaging - to equip the AES sales and business development teams for customer engagements.
• Leads website content strategy and implementation for Astronics AES product lines, including product solutions, branding, support, and customer-facing content.
• Develops and executes strategies to ensure Astronics AES products and solutions are accurately and prominently represented across AI-powered search and discovery platforms, including managing the underlying content, data, and digital presence that feed these tools.
• Manages AES media and public relations activities, including press releases, media engagement, editorial opportunities, and paid placements, in alignment with Astronics Corporate Marketing Press Release Process.
• Owns and maintains the AES content library to ensure collateral, imagery, video, presentations, sales tools, and other marketing assets are current, organized, and accessible.
• Supports development and management of the AES product marketing budget, as applicable, in coordination with AES leadership and Astronics Corporate Marketing.
• Ensures brand consistency across all Astronics AES platforms, materials, campaigns, events, and customer touchpoints.
• Contracts with and directs outside resources for marketing, creative, media, digital, event, and related services as needed.

Qualifications / Skills

• Direct experience in marketing, product marketing, product launch, or product promotion within an aerospace, defense, technical, industrial, or similarly complex B2B environment.
• Strong project management, organizational, and communication skills, with the ability to manage multiple priorities across product lines, departments, and stakeholders.
• Analytical mindset with the ability to use data, market insight, and campaign performance metrics to drive decision-making and optimize marketing ef