Marketing Manager

G. Fedale Roofing and Siding; Wilmington (DE); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

PTO

Paid Holidays

Life Insurance

401k with match

Job summary

G. Fedale Roofing and Siding in Wilmington, DE is seeking a Brand Marketing Manager to lead their marketing initiatives. In this role, you will manage the entire marketing funnel, driving customer engagement and brand growth.

The ideal candidate will have over 10 years of experience in multi-location businesses and proven success in challenging environments. This position provides opportunities for professional growth and a collaborative work culture.

Benefits include health, dental, and vision coverage, along with a competitive 401k plan.

Qualifications

• 10+ years of experience in multi-location or home services businesses.
• Proven experience improving performance in turnaround environments.
• Hands-on experience with sales and service teams.

Responsibilities

• Own the marketing funnel from lead generation to customer loyalty.
• Drive brand growth and improve customer engagement.
• Capture field insights to enhance sales coaching methodologies.

Skills

Operational and financial acumen

Collaboration

Influencing change

Customer relationship management

Demand generation

Job description

Are you a full-funnel marketer who thrives on owning the whole picture? We are looking for a strategic and driven Brand Marketing Manager to serve as the marketing leader for G Fedale. This is not a support role -- you are the marketing department. If you can drive demand, build brand equity, own the customer relationship, and report on all of it with confidence, we want you on our team.

As Brand Marketing Manager, you will own the marketing funnel from lead generation to organic social, reputation management, customer loyalty, and local content. This is a hands‑on individual contributor role responsible for executing marketing initiatives that generate new customer opportunities while increasing engagement, retention, and referrals from our existing customer base. You will operate across every marketing channel and serve as the primary marketing partner to brand leadership. Your decisions directly shape how the brand grows, how it is perceived in its market, and how effectively it converts awareness into revenue.

Key Responsibilities

• Own the translation of the IHS Selling Way into tangible learning curriculums and training programs to ensure audiences are provided a thorough education of the sales philosophy and have their knowledge tested to confirm understanding.
• Establish and maintain consistent coaching, role play, and sales rhythms across brands to clearly define performance standards and drive measurable results.
• Design the structure of training delivery to the organization, including both hands‑on live sessions as well as virtual reinforcement options.
• Own and manage all supporting technology that aids in the reinforcement, development, and coaching of sales representatives and sales coaches. This includes technology implementation, adoption, accountability, and long-term effectiveness.
• Deliver initial training to all brands and support real field implementation. Conduct ride‑a‑long exercises with sales representatives and sales leaders to observe performance and identify areas of opportunity and coaching.
• Capture field insights and translate them into improvements across sales coaching methodologies, selling behaviors, platform usage, and training enhancements. Remove obstacles and roadblocks to sales representatives' success in real time and broadly.
• Hold Sales Leaders accountable for IHS Selling Way and technology platform usage, coaching engagement, and training module completion.
• Partner with third‑party vendors & IHS leadership to shape platform roadmaps, ensuring solutions align with field needs, technology direction, and support the IHS Selling Way at scale.

Requirements

• 10 or more years of experience in multi‑location or home services businesses.
• Proven experience improving performance in underperforming or turnaround environments.
• Demonstrated success supporting post‑acquisition integration across field, administrative, and customer‑facing functions.
• Hands‑on experience working with sales, production, administrative, and CSR teams in service‑based environments.
• Experience influencing leaders and front‑line teams during periods of change.
• Strong operational and financial acumen with an understanding of how execution impacts margin, cash flow, and customer experience.
• Ability to communicate clearly and influence change without reporting authority.
• Highly collaborative nature with a strong focus on results, accountability, and follow‑through.
• Ability to travel up to 50% of the time.
• Opportunities for professional growth and development tied to your personal interests
• A transparent, supportive, and collaborative work environment
• The chance to make a positive impact on our communities and the environment
• Competitive: Health, dental, and vision coverage; PTO; Paid Holidays; Life Insurance; 401k W/match

About Us

G. Fedale began with a clear mission: to provide homeowners and businesses with high‑quality exterior remodeling rooted in integrity, family values, and craftsmanship. Founded by Glenn Fedale Jr. in 2003, G. Fedale evolved from a small local operation into a multi‑state leader in exterior remodeling.

Now as a member of the Infinity Home Services platform, G. Fedale continues its legacy of exceptional customer service, professional crews, and commitment to excellence. We take pride in every detail – from the quality of the materials we install to the way we answer your call. Our full‑time, OSHA‑trained employees are held to the highest industry standards, and our relationships with top manufacturers ensure competitive pricing and the best warranties available. We believe every home deserves to be safe, beautiful, and built to last.

Infinity Home Services ("IHS") was founded by Wisconsin entrepreneurs with a simple but ambitious goal: to raise the standard of residential roofing and exterior remodeling and "Save our Communities from Unscrupulous Contractors." Today, we are recognized as a leader in our industry delivering exceptional roofing, windows, and siding installation services using only the most trusted, top‑quality materials.

Our platform brings together a family of respected local brands, empowering each to enhance service delivery, strengthen community presence, and expand market share. We stand behind every job we perform, using top quality materials, best‑in‑class installation practices, and an ongoing commitment to do the right thing.

IHS is rapidly expanding both organically and through strategic acquisitions. As we shape the future of the Home Services industry, we seek ethical, forward‑thinking professionals who bring innovation, integrity, and craftsmanship to their roles. The work we perform directly protects our customers’ most important investment, their homes!

IHS is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.