MARKETING MANAGER

Brodart Co; Williamsport (Lycoming County); On-site; USD 70,000 - 90,000; Full time

Job summary

Brodart Co in Williamsport, PA is seeking a Marketing Manager to lead the marketing team in developing strategies to drive growth of Brodart products across various channels. The ideal candidate should possess a Bachelor's degree in Marketing or Business Management and have 5-7 years of direct marketing experience.

This full-time position requires excellent communication skills, strong project management abilities, and a passion for understanding customer behavior. The role offers the opportunity to supervise a team while implementing innovative marketing programs.

Qualifications

• 5-7 years of experience in directing marketing programs with demonstrated success in revenue growth.
• 1-3 years of supervisory experience required.
• Strong understanding of customer behavior and marketing strategies.

Responsibilities

• Lead and direct marketing team members in implementing the marketing plan.
• Define marketing strategies to achieve plan goals and ensure branding consistency.
• Analyze market research and consumer trends.

Skills

Marketing proficiency

Project management skills

Analytical skills

Communication skills

Education

Bachelor's Degree in Marketing or Business Management

Master's Degree/MBA

Job description

Job Location: ARCH - Williamsport, PA 17701
Position Type: First/Mid Level Officials and Manager
Education Level: 4 Year Degree or equivalent experience
Travel Percentage: Negligible
Job Shift: Full Time

Responsibilities

• Lead and direct marketing team members in implementing the marketing plan to drive strategic market growth of Brodart products and services across all web, ecommerce, and print channels.
• Define and drive marketing strategies to achieve plan goals by directing the creation, development, and maintenance of engaging and intuitive content for all customer communication channels, ensuring consistency with branding and messaging strategies, and continuously assessing content architecture, navigation, interactivity design, and overall quality.
• Analyze market research and consumer trends for reporting.
• Collaborate with cross‑functional teams such as sales, service, and bids.
• Research competitors to stay current with similar products or services in the market.
• Oversee new product launch activities.
• Plan and implement marketing programs and campaigns, coordinating all efforts to create customer awareness and demand for Brodart products and services.
• Research, investigate, and develop evolving technologies and methods to deliver, measure, and analyze the effectiveness of marketing efforts.
• Lead and direct marketing team members as necessary to support the marketing plan, new business, and new client development.
• Participate in cross‑functional problem‑solving teams as required.
• Directly and indirectly supervise employees, carrying out supervisory responsibilities in accordance with the organization’s policies and applicable laws, including interviewing, hiring, training, delegating, administering time and attendance policies, monitoring, coaching, appraising performance, rewarding and disciplining employees, and resolving complaints.

Qualifications

• Bachelor's Degree in Marketing and/or Business Management; Master's Degree/MBA preferred.
• Proficiency in all aspects of marketing, research, product development/management, direct marketing, and segmentation.
• Five to seven years of experience in directing marketing programs with demonstrated success in driving revenue growth; 1–3 years of supervisory experience.
• Passionate interest in strategies linked to understanding customers and customer behavior; self‑driven, analytical, creative problem‑solver, leader and team player, with the ability to manage multiple tasks simultaneously.
• Strong project management skills and excellent communication skills.
• Ability to work in a normal office environment, requiring close and distant vision, use of hands and fingers, talking and hearing, sitting, standing, walking, and lifting up to 5–60 lbs. frequently, and up to 70 lbs. occasionally.
• Occasional travel to customers and company conventions that may include weekends.

Equal Opportunity Employer Statement

BroDart Co. is an Equal Opportunity Employer as to all protected groups, including protected veterans and individuals with disabilities.