Marketing Manager

Cape Cod Community College; West Barnstable (MA); On-site; USD 70,000 - 100,000; Full time

Job summary

Cape Cod Community College is seeking a Marketing Manager to serve as a strategic partner across academic departments, student services, and leadership, guiding integrated campaigns that support enrollment and workforce development.

The role emphasizes brand compliance, accessibility, and collaboration with CCAPE to promote lifelong learning and community partnerships, managing multiple projects from concept to completion in a fast-paced environment.

Responsibilities

• Serve as the primary marketing consultant for academic departments, student support services, administrative offices, and other stakeholders providing strategic guidance on marketing and communications needs.
• Meet with faculty, staff, administrators, and other stakeholders to assess project goals, identify target audiences, develop marketing strategies, and recommend effective communications approaches.
• Lead marketing projects from initial consultation through planning, creative development, production, implementation, and post-completion.

Job description

About Cape Cod Community College:

Cape CodCommunityCollege is a place of personal discovery, enrichment, andprofessional development for those just beginning the quest and forthose at many points along the path of higher education throughoutlife. It is a caring, comprehensive institution that belongs to thepeople it serves and responds to their individual and communityneeds. Students attending Cape Cod Community College are strivingfor personal excellence, and are finding it, day after day.Graduates of the College can be found in all levels of privatebusiness, the professions, and public service, and they excel atwhat they do.

For students seeking to lay a foundation for further study, thereis no better place to begin than at Cape Cod Community College. Intoday's highly competitive market place, the well prepared transferstudent is the most aggressively recruited person in highereducation. For many Cape Cod Community College graduates, thatAssociate Degree opens the door to institutions that were just notan option after high school. And, when you consider the savings inthe overall cost of a four-year degree at either a public or aprivate university, starting at Cape Cod Community College becomesan incredible bargain that blends quality with unmatchedvalue.

The students' education is the first priority at Cape Cod CommunityCollege. As a learning-centered community, we value thecontributions of a diverse population, welcome open inquiry, andpromote mutual respect. The College offers a strong educationalfoundation of critical and creative thinking, communicationcompetency, and a global, multicultural perspective that preparesstudents for life and work in the 21st century. Our liberal arts,sciences, and career programs provide educational pathways thatserve the varied social, economic, and demographic characteristicsof our community with a distinctive focus on sustainability. Wehonor our past, celebrate our present and imagine our future.

Job Description:

GENERAL STATEMENT OF RESPONSIBILITIES:

The Marketing Manager serves as a strategic marketing partner toacademic departments, student support services, administrativeoffices, and institutional leadership, providing expertconsultation, project management, and creative direction for a widerange of marketing and communications initiatives that advance theCollege's mission, enrollment goals, workforce development efforts,and student success.

Working collaboratively with faculty, staff, administrators, andexternal partners, the Marketing Manager leads the planning,development, coordination, and execution of integrated marketingcampaigns and communications projects from concept throughcompletion. This position manages multiple concurrent projectswhile ensuring all marketing materials reflect the College's brandstandards, strategic priorities, and commitment to accessibility,inclusion, and excellence.

A significant area of responsibility includes serving as theprimary marketing lead for the Center for Community andProfessional Education (CCAPE), developing and executingcomprehensive marketing strategies that promote workforce development programs, professional training, lifelong learningopportunities, community education offerings, and customizedbusiness and industry partnerships.

The Marketing Manager must possess exceptional project management,communication, writing, and relationship-building skills, alongwith understanding and demonstrated ability in basic graphicdesign, the ability to balance competing priorities, adviseinternal stakeholders on marketing best practices, and deliverhigh-quality marketing solutions in a fast-paced, collaborativeenvironment.

EXAMPLES OF DUTIES:

1. Serve as the primary marketing consultant for academicdepartments, student support services, administrative offices, andother stakeholders providing strategic guidance on marketing andcommunications needs.
2. Meet with faculty, staff, administrators, and otherstakeholders to assess project goals, identify target audiences,develop marketing strategies, and recommend effectivecommunications approaches.
3. Lead marketing projects from initial consultation throughplanning, creative development, production, implementation, andpost