Marketing Manager

Airtower Networks; Washington; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan

Medical/Dental/Vision + more

Company-paid life insurance

9 Paid Holidays

Paid Time Off

Paid Parental Leave

Job summary

Airtower Networks is hiring a Marketing Manager to lead content creation, demand generation, and GTM messaging. Remote-friendly role requiring travel to major markets and a track record of building strategic marketing programs.

You will own campaigns, webinars, and collateral, collaborating with Sales and cross-functional teams to drive lead quality and revenue. The role emphasizes analytics, CRM mastery, and scalable marketing operations.

Qualifications

• Experience: Minimum 5 years in a marketing or sales role with progressive responsibility. Telecom or Commercial Real Estate Marketing Experience Preferred
• Education: Bachelor’s degree in Business Administration, Marketing, Communications, or related field preferred. Candidates with an Associate’s degree and equivalent experience will also be considered.
• Technical Skills: 1–2 years of HubSpot marketing suite experience preferred (or similar CRM experience). Proficiency in building reports/dashboards is required.
• Tools Knowledge: Strong command of Google marketing tools, CRM systems, and content management systems.
• Analytical Ability: Solid analytical skills and comfort interpreting data.
• Communication: Excellent written and verbal communication skills.
• Organization & Initiative: Proven ability to prioritize tasks and manage projects from inception to completion.
• Location: Remote with occasional travel; Candidates MUST be located in one of the following metropolitan areas: Boston, Atlanta or Washington, DC
• Travel: Up to 15% travel required for industry trade shows or internal meetings.

Responsibilities

• Content Creation: Produce thought leadership, whitepapers, case studies, and collateral aligned with sales priorities.
• Lead Generation: Manage inbound/outbound campaigns and publish webinars, videos, and other content to attract prospects.
• Trade Show Strategy: Plan and execute annual event calendar; track KPIs and ROI.
• Go-to-Market: Refine messaging and marketing materials; maintain website content and channel enablement.
• 3rd Party Management: Coordinate with paid search, PR, and web partners.
• CRM Administration, Reporting: Manage lead data, dashboards, and executive reviews.

Skills

HubSpot

CRM experience

Analytics

Content marketing

Communication

Education

Bachelor’s degree in Business Administration/Marketing/Communications

Tools

Google Marketing Tools

CRM systems

CMS

Job description

Marketing Manager - Airtower Networks

Airtower Networks offers customized, in-building wireless solutions to building owners, property managers and major enterprises. We provide our clients with cutting-edge solutions that provide seamless in-building connectivity, enhance their productivity, and improve their bottom line.

Airtower Networks offers customized, in-building wireless solutions to building owners, property managers and major enterprises. We provide our clients with cutting-edge solutions that provide seamless in-building connectivity, enhance their productivity, and improve their bottom line.

Key Responsibilities

Content Creation

• Thought Leadership: Develop and manage a steady pipeline of publishable content that strengthens XX’s position as a leader in the in-building wireless connectivity space.
• Whitepapers & One-Pagers: Create clear, compelling marketing collateral—including educational pieces such as “Why Cellular is Superior to Wi‑Fi”—to support sales efforts and educate prospective and existing customers.
• Case Studies & Testimonials: Lead the development of compelling client success stories and testimonials that demonstrate XX’s value, impact, and customer outcomes.
• Sales Enablement: Partner closely with Sales Operations and sales teams to align marketing initiatives and content with sales priorities, ensuring consistent messaging and effective tools throughout the sales process.

Lead Generation

• Inbound Lead Generation
• Manage and optimize Google Ads campaigns to increase qualified inbound leads
• Develop and publish webinars, whitepapers, videos, and other high-value content to attract prospects and nurture them through the buying journey.
• Identify, test, and evaluate cost-effective advertising, content, and digital channels to expand reach and improve lead acquisition.

Outbound Lead Generation

• Partner closely with the Sales Business Development team to develop, manage, and optimize outbound sequences, messaging, and playbook content.
• Lead the planning and promotion of webinars, developing strategies to drive strong registration, attendance, and post-event engagement.
• Own and execute a consistent monthly webinar series, from topic development and speaker coordination through promotion, execution, and follow-up.
• Identify and manage third-party content syndication opportunities to expand reach and generate qualified leads from new audiences.
• Develop and manage targeted nurture and drip campaigns to engage prospects at scale, move leads through the funnel, and support sales conversion.

Trade Show Strategy

• Event Strategy: Evaluate industry trade shows and events based on audience, strategic fit, past performance, and lead-generation potential to develop an effective annual event strategy.
• Event Planning & Execution: Own the annual event calendar and coordinate with cross-functional teams to ensure each event is aligned to the appropriate customer vertical, audience, and business objectives.
• Event Performance: Establish and track event KPIs—including meetings, qualified leads, engagement, and pipeline contribution—to evaluate performance and inform future investments.
• Sales Readiness: Equip event representatives with the messaging, collateral, attendee insights, and other resources needed to maximize engagement and follow-up.

Go-to-Market (GTM) Messaging & Material

• Messaging & Positioning: Partner with senior leadership and cross-functional teams to refine Airtower’s value proposition and develop differentiated messaging tailored to key customer segments.
• Marketing Collateral: Own and continuously evolve presentations, sales collateral, and other marketing materials to ensure they reflect current market trends, customer needs, and Airtower’s latest messaging.
• Website Management: Maintain and optimize the company website to ensure content, messaging, and visual presentation accurately reflect Airtower’s current positioning and priorities.
• Channel Enablement: Develop marketing and sales materials that enable indirect channel partners to effectively communicate Airtower’s value proposition and support their sales efforts.

3rd Party Management

• Manage and coordinate third-party marketing partners and contractors, including paid search consultants, public relations agencies, web developers, and other specialized vendors

CRM Administration, Performance & Reporting

• CRM & Lead Management: Manage lead data, imports, and routing across multiple channels, ensuring accurate records, timely follow-up, and effective handoff to Sales.
• Funnel & Revenue Alignment: Establish and track lead generation targets in alignment with broader company revenue goals and sales objectives.
• Marketing Performance & ROI: Develop and maintain regular reporting and dashboards to measure channel performance, pipeline contribution, and return on marketing investment.
• Executive Reporting & Insights: Lead monthly business reviews with the Executive Leadership Team, providing clear performance updates, key insights, and recommendations to inform marketing and business decisions.
• Lead Quality & Conversion: Monitor and optimize lead scoring, MQL-to-SQL conversion, and other key funnel metrics to improve lead quality and increase marketing’s contribution to pipeline.

Qualifications

• Experience: Minimum 5 years in a marketing or sales role with progressive responsibility. Telecom or Commercial Real Estate Marketing Experience Preferred
• Education: Bachelor’s degree in Business Administration, Marketing, Communications, or related field preferred. Candidates with an Associate’s degree and equivalent experience will also be considered.
• Technical Skills: 1–2 years of HubSpot marketing suite experience preferred (or similar CRM experience). Proficiency in building reports/dashboards is required.
• Tools Knowledge: Strong command of Google marketing tools, CRM systems, and content management systems.
• Analytical Ability: Solid analytical skills and comfort interpreting data.
• Communication: Excellent written and verbal communication skills.
• Organization & Initiative: Proven ability to prioritize tasks and manage projects from inception to completion.
• Location: Remote with occasional travel; Candidates MUST be located in one of the following metropolitan areas: Boston, Atlanta or Washington, DC
• Travel: Up to 15% travel required for industry trade shows or internal meetings.

Benefits

• Competitive base salary plus bonus opportunity
• 401(k) plan (5% match)
• Medical/Dental/Vision + more
• Company-paid life insurance
• 9 Paid Holidays
• Paid Time Off
• Paid Parental Leave

About Airtower Networks

Airtower Networks is a leading provider of wireless telecommunication services and related infrastructure intended to serve owners and operators of data centers, residential, healthcare, hospitality, retail, stadiums and public venues. We specialize in the designing, building and management of indoor wireless networks such as cellular, public safety, Wi‑Fi and private LTE, providing network management services, as well as maintenance and monitoring to meet each customer's wireless needs.

Join us at Airtower to help shape and execute innovative marketing strategies in the dynamic wireless connectivity space. If you are a self-starter who thrives on creating from scratch and driving tangible results, we would love to hear from you.