Marketing Manager

Activate Group Limited; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

33 days holiday

Health cash plan

Enhanced parental pay

Life assurance

Free breakfasts and fruit

Team events

Job summary

Activate Group Limited is seeking a Marketing Manager to lead and execute a comprehensive B2B marketing strategy. You will drive market research, content creation, and digital campaigns while collaborating with sales, business development, and the central marketing team to grow visibility and pipeline.

The role requires hands-on leadership, strategic thinking, and the ability to use Claude or similar AI tools to accelerate market insights and production of engaging content across channels.

Qualifications

• Minimum five years of experience in B2B marketing.
• Ability to create a marketing strategy and do the hands-on work to deliver it.
• Ability to define value propositions for services and solutions.
• Experience of market research and turning insight into practical marketing plans.
• Confident, practical user of Claude or similar intelligent writing, research and analysis tools.
• In-depth knowledge of digital marketing channels, including SEO, social media, email marketing and PPC advertising.
• Strong analytical skills to measure and assess the performance of marketing initiatives.
• Exceptional written and verbal communication skills.
• Experience of creating content from scratch - planning, researching and engaging with stakeholders to understand and deliver quality content.
• Excellent project management skills, with the ability to manage multiple tasks, deadlines and stakeholders independently.

Responsibilities

• Build and deliver the sopp+sopp marketing strategy and plan, aligned to sales targets and business development priorities, across all market-facing channels.
• Research and develop propositions for new markets, sectors and channels, building market intelligence on customers, competitors and industry trends to inform strategy.
• Plan and propose the marketing budget, ensure it aligns with business goals, and track spend and return on investment.
• Work closely with the sales and business development team to generate and nurture leads, and support core sales activity including significant bids and tenders, sales collateral and events.
• Plan, write and produce content for websites, blogs, case studies, slide decks, emails, social platforms and publication partners, on time and to a consistently high quality.
• Use Claude and other intelligent tools to research, create and analyse content efficiently, and keep up to date with new tools that improve how marketing is delivered.
• Help colleagues across sopp+sopp get the most from these tools by sharing good practice and practical guidance.
• Lead the digital marketing approach, including SEO best practice, paid promotional activity, email and social, to grow visibility across key digital channels.
• Measure and report on marketing performance, including lead generation, pipeline contribution and content engagement, and use the data to improve results.
• Work in partnership with the Activate Group central marketing team, providing clear briefs to the group designer for visual media and supplying sopp+sopp input for awards entries managed centrally.
• Ensure all collateral (e.g., infographics, slide decks, video, website, email layouts) meets Activate Group brand guidelines and is relevant to the target audience.
• Contribute to group marketing strategy and shared ways of working alongside the central marketing team.
• Plan and deliver external campaigns, including events, publication partnerships and targeted campaigns, and liaise with external suppliers of photography, video, exhibition and promotional material.

Skills

B2B marketing

Proposition/product marketing

Digital marketing

Content creation

Market research

Claude or AI tools

SEO

Social media

Email marketing

Tools

Claude or similar AI tools

Job description

Location: Home Based

Department: Marketing

Contract type: Permanent / Full-time

About the role

We’re looking for a Marketing Manager to join our Marketing team!

The Marketing Manager is responsible for positioning and communicating the sopp+sopp proposition, and for developing and delivering the go-to-market strategy that supports our sales and business development growth plans.

This is a hands-on role for a commercially minded marketer who can both set the strategy and deliver it. With a strong understanding of B2B marketing strategy, market research, sales enablement, digital marketing and content creation, they will use Claude and other intelligent tools to plan, research, produce and analyse work at pace, driving engagement and visibility across all channels.

Reporting to the Business Development Director, they will be the key marketing stakeholder for the sopp+sopp leadership team, developing plans based on business priorities and being prepared to challenge the status quo. They will work closely with the Activate Group central marketing team, led by Kate Rooney, Head of Marketing and Communications, which provides design support and manages awards entries across the group.

Activate Group is a growing UK business with 1,000+ team members nationwide. This is an exciting opportunity to build a long-term career with a company that values its people and offers genuine development and progression opportunities.

Key responsibilities

• Build and deliver the sopp+sopp marketing strategy and plan, aligned to sales targets and business development priorities, across all market-facing channels
• Research and develop propositions for new markets, sectors and channels, building market intelligence on customers, competitors and industry trends to inform strategy
• Plan and propose the marketing budget, ensure it aligns with business goals, and track spend and return on investment
• Work closely with the sales and business development team to generate and nurture leads, and support core sales activity including significant bids and tenders, sales collateral and events
• Plan, write and produce content for websites, blogs, case studies, slide decks, emails, social platforms and publication partners, on time and to a consistently high quality
• Use Claude and other intelligent tools to research, create and analyse content efficiently, and keep up to date with new tools that improve how marketing is delivered
• Help colleagues across sopp+sopp get the most from these tools by sharing good practice and practical guidance
• Lead the digital marketing approach, including SEO best practice, paid promotional activity, email and social, to grow visibility across key digital channels
• Measure and report on marketing performance, including lead generation, pipeline contribution and content engagement, and use the data to improve results
• Work in partnership with the Activate Group central marketing team, providing clear briefs to the group designer for visual media and supplying sopp+sopp input for awards entries managed centrally
• Ensure all collateral (e.g., infographics, slide decks, video, website, email layouts) meets Activate Group brand guidelines and is relevant to the target audience
• Contribute to group marketing strategy and shared ways of working alongside the central marketing team
• Plan and deliver external campaigns, including events, publication partnerships and targeted campaigns, and liaise with external suppliers of photography, video, exhibition and promotional material

Skills and experience

Essential:

• At least five years of experience in B2B marketing, covering proposition or product marketing, digital marketing and content creation
• Ability to create a marketing strategy and do the hands-on work to deliver it
• Ability to define value propositions for services and solutions
• Experience of market research and turning insight into practical marketing plans
• Confident, practical user of Claude or similar intelligent writing, research and analysis tools, with the curiosity to find and test new ones
• In-depth knowledge of digital marketing channels, including SEO, social media, email marketing and PPC advertising, to drive online visibility and engagement
• Strong analytical skills to measure and assess the performance of marketing initiatives
• Exceptional written and verbal communication skills
• Experience of creating content from scratch - planning, researching and engaging with stakeholders to understand and deliver quality content
• Excellent project management skills, with the ability to manage multiple tasks, deadlines and stakeholders independently

Desirable:

• Experience in fleet, motor insurance, automotive or a related B2B services sector

Benefits

We believe in rewarding our people for the great work they do. When you join Activate Group, you can expect:

• 33 days holiday, including bank holidays
• Personal health cash plan – claim back the cost of everyday healthcare such as dental and optical check-ups
• Enhanced maternity, paternity, adoption and shared parental pay
• Life assurance at three times your basic salary
• Free breakfasts and fresh fruit
• A birthday surprise for everyone

What you can expect from us

At Activate Group, we want everyone to have the tools and support they need to do their best work. We’re an innovative business that continuously reviews and improves our systems, processes and ways of working, making sure they support our teams to do their jobs effectively.

Every role at Activate Group is aligned to our wider business vision and purpose – making someone’s bad day better. You’ll understand how your role contributes to the bigger picture and how your work helps deliver excellent outcomes for customer and partners.

We believe work should be enjoyable. We make time to celebrate success, recognise achievements and bring people together at team events and company-wide celebrations. We’ll also support your ongoing development through regular feedback and career planning.

Whether you’re based in one of our contact centres in Halifax, Peterborough or Huddersfield, working at an Activate Accident Repair (AAR) site, or working from home, you’ll be part of a supportive culture where people are encouraged to succeed.

A bit about us

Activate Group is a fast-growing business approaching 1,000 team members nationwide.

We work with some of the UK’s largest fleets and insurance companies, supporting drivers that have been involved in road incidents through our contact centres in Halifax, Peterborough and Huddersfield.

We manage every step of the repair journey - repairing vehicles at our own Activate Accident Repair (AAR) body shops, as well as through a UK-wide network of trusted independent repair partners.

We also work with the UK’s largest vehicle manufacturers, supporting their approved repair programmes, and deliver innovative technology solutions to fleets, vehicle repair centres and dealerships.

Our purpose & values

Our purpose underpins everything we do: Make someone’s bad day better

Our values define how we work with our team members, customers and suppliers:

• Make it happen – Be accountable. Take the initiative, work fast, and do a great job.
• Strive for better – Be bold. Challenge the norm - make small improvements often.
• Win together – Be a team player. Win together, learn together, respect each other.