Field Marketing Manager

Texas Apartment Association; Austin (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

NRP Team in Austin, TX is seeking a Marketing Manager to lead field marketing for our diversified multifamily portfolio, including market-rate, workforce and affordable properties. You will develop and execute multi-channel campaigns to drive visibility, occupancy and brand awareness.

Reporting to the Director of Field Marketing, you will plan events, manage media spend, coordinate with property teams and partners, and analyze performance to optimize ROI across channels.

Qualifications

• College degree in marketing, communications, management, business, or real estate.
• 3–5+ years of marketing experience with end-to-end campaign execution.
• Experience planning and activating marketing from start to finish.
• Collaborative team player while also executing as an individual contributor.

Responsibilities

• Develop and execute multi-channel marketing campaigns across digital, print collateral, signage, photo shoots, direct mail, email marketing, social media, community outreach, and on-site events to support leasing.
• Drive localized marketing strategies aligned with brand goals and leasing objectives.
• Collaborate with Creative Services and agencies on branding and campaign elements.
• Manage media spend for paid media to maximize ROI.
• Coordinate with property management leadership and onsite teams to support leasing goals and differentiate properties.
• Ensure brand consistency across all channels and messaging.
• Plan, coordinate, and execute milestone events with corporate communications.
• Cultivate relationships with local partners, vendors and community organizations.
• Track campaign performance, analyze metrics, and provide insights for optimization.
• In-market travel up to 50% to support reporting, research, and events.

Skills

Communication

Project management

Organizational skills

Creative thinking

Digital marketing

Excel

PowerPoint

Monday.com

Property management software

Education

College degree

Tools

Monday.com

Property management software

Job description

Come join the NRP Team as a Marketing Manager for our Austin, TX portfolio!

We are seeking a dynamic, results-driven Field Marketing Manager to support our diverse portfolio of multifamily communities across our core markets, including market-rate, workforce and affordable properties. The Field Marketing Manager will plan, execute, and optimize comprehensive marketing initiatives that drive property visibility, occupancy and brand awareness. This pivotal role will serve as the primary marketing strategist for assigned properties, ensuring best-in-class marketing execution across all channels and touchpoints. This is a highly collaborative, field-facing role requiring both strategic thinking and hands-on execution. This individual contributor role will report to the Director of Field Marketing, part of a larger Field Marketing team across NRP’s footprint.

Essential Functions Statement(s):

• Driving Results through Marketing Strategy and Execution

  • Develop and execute multi-channel marketing campaigns, including digital advertising, print collateral, signage, photo shoots, direct mail, email marketing, social media, community outreach, and on-site events to support leasing efforts.
  • Leverage market research to drive localized marketing strategies that align with overarching brand goals and leasing objectives
  • Collaborate with Creative Services and Field Marketing Director for overall creative direction with agency partners, including naming and branding elements of each property
  • Manage media spend for assigned properties, optimizing budget allocation for paid media (search, display, social, listing sites) to maximize ROI and increase qualified leads with digital agency partners
  • Collaborate with property management leadership and onsite teams to supporting marketing and leasing goals to distinguish each property from local competitors.
  • Ensure brand consistency across all marketing channels with overall messaging, design, tone to support leasing goals
  • Plan, coordinate, and execute property milestone events in partnership with corporate communications designed to increase awareness and support leasing goals.
  • Cultivate relationships with local partners, vendors, and community organizations to amplify property exposure and strategic outreach in partnership with property management.

• Analytics & Reporting

  • Track campaign performance and media spend, analyze marketing metrics, and prepare regular reports for internal and external stakeholders.
  • Provide actionable insights and recommendations that drive optimization of campaigns and improve overall marketing performance.
  • Maintain accurate performance dashboards and document results (traffic, leads, conversion metrics, event ROI, etc.).

• Special Projects – Participates in special projects and initiatives as identified for the Marketing team such as Property Management or Corporate event activities.

• In market travel – up to 50% - Consisting of supporting timely on-site reporting, marketing activities such as market comp research, photo shoots, and supporting groundbreaking or grand opening events.

SKILLS & ABILITIES

Must Have:

• Education: College degree in liberal arts, marketing, communications, management, business, or real estate required.
• Experience: 3 - 5+ years of experience in progression of marketing jobs.
• Experience in managing marketing planning and activation from start to finish.
• Part of a large, collaborative marketing team while operating as an individual contributor

Nice to have:

• 3+ years of marketing experience in multi-family residential business or related industry with responsibility for digital media planning, advertising reporting, outreach, sales process, design and execution, event execution, and other core regional marketing activities.
• Direct experience in exceeding sales expectations in various business environments – new developments, property turn-arounds, various property lifecycle stages; with Class A property experience a major plus.
• Operations assignments in a residential multi-family a plus (Leasing Manager, Property Manager, Regional Manager, etc.).

Technical Skills:

• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Creative problem-solving and critical thinking skills
• Strong demonstrated knowledge of multi-channel marketing strategies including digital marketing tactics
• Ability to strategize and overcome challenges
• Advanced user of Excel and PPT
• Experience with various project management tools like Monday.com
• Experience with various property management software packages is preferred.