Marketing Manager

RADCO; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

RADCO is seeking a Marketing Manager to lead strategic marketing initiatives for apartment communities in the Southeast. The role involves developing marketing plans, collaborating with teams, and managing community branding to drive resident acquisition and retention. Ideal candidates will have experience in multifamily marketing and a strong understanding of digital media and data analysis.

Qualifications

• 2+ years of experience in multifamily marketing management.
• Proven ability to manage marketing planning from inception to execution.
• Exceptional communication skills.

Responsibilities

• Develop and implement property-specific marketing plans.
• Collaborate with internal teams to enhance marketing performance.
• Oversee community-level social media and online reputation management.

Skills

Digital media expertise

Data analysis

Strategic marketing

Community branding

Communication

Tools

Yardi

SOCi

Opiniion

PPC

SEO

Job description

SUMMARY

RADCO is seeking a talented and strategic Marketing Manager to lead and execute comprehensive marketing initiatives that elevate brand awareness, drive resident acquisition, and enhance retention within an assigned portfolio of apartment communities across the Southeast. This position will be a key liaison with internal teams, marketing partners, Unmaker (our internal branding agency), and third-party clients, ensuring all properties are equipped with the marketing tools and brand recognition needed to exceed performance expectations, both internal and external.

WHAT YOU’LL OWN:

1. Develop and implement property-specific marketing plans that align with RADCO’s goals and vision.
2. Design and execute Troubled Asset Procedures (TAPs) and marketing action plans for underperforming communities, focusing on communities with high available-to-rent (ATR) product.
3. Participate in community takeovers and onboarding, ensuring all marketing touchpoints—websites, digital ads, social media, ILSs—are prepared and launched seamlessly, in collaboration with the Director of Property Marketing and Performance Marketing Manager.
4. Support new business initiatives through digital audits, strategic presentations, and representing RADCO’s commitment to excellence to potential clients.
5. Collaborate with the Performance Marketing Manager to create targeted, data-driven marketing campaigns that drive measurable results.
6. Partner with regional operational leadership and asset management teams to review marketing performance, adjusting strategies as necessary to maintain strong outcomes.
7. Assist in testing and deploying new technologies, ensuring successful integration with marketing efforts.
8. Work alongside Unmaker Studio, RADCO’s in-house branding agency, on creative projects and community rebrands to maintain a cohesive and impactful brand presence.
9. Oversee community-level social media and online reputation management through SOCi and Opiniion, ensuring customer satisfaction and engagement are optimized.
10. Educate and support on-site teams in the effective use of marketing platforms, fostering a culture of continuous learning.
11. Collaborate across internal and external teams, ensuring alignment and cohesion in marketing strategies.

WHAT YOU’LL BRING:

• 2+ years of experience in multifamily marketing management, with expertise in paid digital media, strategic marketing, data analysis, and decision-making.
• 2+ years of hands-on experience in multifamily leasing and/or property management.
• Proven ability to manage marketing planning and activation from inception to execution.
• A self-starter who thrives in a fast-paced environment, able to juggle multiple projects and deadlines effectively.
• Demonstrated experience in community-level branding and launching new brands within a competitive market.
• Exceptional communication skills, with the ability to simplify and convey complex information clearly and concisely.

WHO YOU ARE:

• A technical guru. You know your stuff when it comes to marketing technology and trends. Ideally, you have advanced knowledge of ILSs, PPC, SEO, Yardi, SOCi, and Opiniion.
• A creative executor. You bring a blend of creativity and strategic insight to your marketing campaigns, with a sharp focus on engaging, informing, and motivating your target audience while maintaining budget discipline.
• A supportive team player. You work effectively with others and go above and beyond to support your coworkers. You are reliable, flexible, and communicate effectively by addressing issues and challenges, listening, compromising, and seeking feedback.
• A multitasking ninja. You have a proven track record of successfully managing complex projects in a fast-paced environment, always delivering on time and exceeding goals.
• A consumer advocate. You understand the entire customer journey, always seeking innovative ways to elevate the experience and continuously push boundaries.
• Remote-ready. You thrive in a remote work environment, demonstrating self-discipline, strong communication skills, and the ability to stay organized and motivated while working independently. You are comfortable collaborating virtually with cross-functional teams and managing responsibilities across multiple locations.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing