Marketing Manager

Foundation; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Foundation seeks a Marketing Manager to drive execution of the marketing plan across campaigns, website, SEO, paid media and sales enablement. The role partners with Sales and Paid to grow pipeline, improve conversion and maintain high standards.

It also leads the Social Media & Marketing Coordinator and prepares for more strategic planning over time. The ideal candidate ships quickly, measures everything, and keeps quality tight, while mentoring team members and collaborating with Creative and

Qualifications

• 3–5 years of B2B marketing experience in SaaS/tech or agency environments.
• Hands-on SEO experience including technical and on-page optimization.
• Experience editing and building pages in a CMS (WordPress, HubSpot, Webflow or similar).
• Strong analytics skills with dashboards, attribution, and data-driven recommendations.
• Track record of collaborating with Sales and Paid teams to drive pipeline.
• Proven ability to organize, execute and meet deadlines without sacrificing quality.

Responsibilities

• Pipeline execution with Sales & Paid teams.
• Collaborate with Sales on lead handoff, MQL/SAL follow-up and pipeline reviews.
• Launch and optimize campaigns including audience targeting, landing pages, offers, and budget pacing.
• Identify blockers in pipeline and run tests to improve flow and velocity.
• Build nurture and lifecycle email programs that advance MQLs to sales conversations.
• Own Foundation website and SEO efforts, including site updates and technical optimization.
• Improve conversion rates through testing forms, CTAs, and page layouts.
• Develop dashboards and reports showing funnel performance and marketing-influenced revenue.

Skills

B2B marketing

SEO

Website CMS management

HTML/CSS familiarity

Analytics & dashboards

CRM (HubSpot)

Sales alignment

Tools

WordPress

HubSpot

Webflow

GA4

Ahrefs

Semrush

Google Search Console

Job description

Mission

The Marketing Manager runs execution for Foundation's marketing engine. This person takes the plan set by the Head of Marketing and makes it happen across campaigns, the website, SEO, paid media and sales enablement. They work with Sales and Paid to grow pipeline and improve how much of it converts to revenue. This is a hands-on role for a strong operator who ships quickly, measures everything and keeps standards high. It also leads the Social Media & Marketing Coordinator, which includes delegating work, coaching and holding quality. There's a clear path to take on more strategic planning over time.

Core Responsibilities

• Pipeline Execution with Sales & Paid
• Work with Sales on lead handoff, MQL/SAL follow-up and regular pipeline reviews, so marketing-sourced leads move quickly and nothing falls through
• Work with the Paid Department to launch and improve campaigns: audience targeting, landing pages, offers and budget pacing, measured on pipeline outcomes, not just clicks and form fills
• Find where pipeline stalls (volume, conversion or velocity) and run tests to fix it
• Build and run nurture and lifecycle email programs that move MQLs toward sales conversations
• Website & SEO Own the Foundation website: updates, new pages, landing pages and day-to-day maintenance in the CMS
• Own on-page and technical SEO for the site, service pages and landing pages, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability for both search engines and AI crawlers
• Improve the site's conversion rate through testing forms, CTAs, page layout and offers
• Monitor site health and performance in tools like Google Search Console, GA4, Ahrefs or Semrush, and fix issues proactively
• Work with the Content Manager where site SEO and editorial content overlap (for example, internal linking, page templates and topic overlap between service pages and articles)
• Campaigns, Programs & Go-to-Market Execution Execute integrated marketing campaigns tied to service launches, Industry moments and events, Thought leadership themes (collaborate with the Content Manager)
• Run webinars, podcasts, partnerships and sponsorships that drive MQLs and pre-sales conversations, covering logistics, promotion and follow-up
• Coordinate with Creative, Growth, Paid, Sales and Content so campaigns ship on time, on brand and as planned
• Apply Brand-to-Demand principles and Category Entry Points (CEPs) in targeting, landing pages, paid campaigns and sales materials
• Team Leadership & Delegation Coach and mentor the Marketing Coordinator: set goals, give regular feedback and build a development plan that grows them toward fully owning social
• Delegate execution with clear briefs, owners and deadlines, then hold the line on quality and timelines
• Work with the Creative Director to uphold creative quality standards on everything this role ships
• Performance Analytics & Reporting Own funnel reporting: MQL volume, MQL SAL conversion, pipeline velocity, cost per SAL and marketing-influenced revenue
• Build and maintain dashboards (HubSpot preferred) that give leadership a clear, trusted view of performance
• Track performance across Paid media efficiency and pipeline contribution, Website traffic, conversion rate and organic/AI search visibility, Campaign, event and email engagement, Sales enablement asset usage
• Analyze results and bring the Head of Marketing clear insights and recommended next steps
• Keep consistent reporting cadences and documentation
• Sales Enablement & Pre-Sales Support Act as a subject matter expert on Foundation's services (SEO, GEO, Reddit, distribution, content) on second and third sales calls, building credibility, clarity and buyer confidence
• Support audits and proposals as a reviewer and quality partner, making sure they match Foundation's positioning and the buyer's needs
• Oversee production and upkeep of sales enablement assets: pitch decks, templates, one-pagers, service pages and supporting documentation for audits and proposals
• Make sure Sales always has current messaging, proof points, service positioning and case studies (case study production sits with the Content Manager)
• Build and maintain repeatable marketing and enablement systems: SOPs, templates and playbooks
• Capture patterns from sales conversations and buyer questions (objections, CEPs, decision dynamics) and share them with the Head of Marketing, Content Manager and Sales

What You Bring

• 3-5 years of B2B marketing experience.
• SaaS, tech or agency experience preferred.
• Hands-on SEO experience: technical and on-page SEO, keyword research and SEO tools (GSC, GA4, Ahrefs or Semrush)
• Website experience: comfortable building and editing pages in a CMS (WordPress, HubSpot, Webflow or similar).
• Basic HTML/CSS is a plus.
• Strong analytical skills: CRM (HubSpot preferred), dashboards, spreadsheets and attribution, and you turn data into clear recommendations
• A track record of working with Sales and Paid teams to drive pipeline
• A strong executor: organized