Marketing Manager

State Farm Mutual Automobile Insurance Company; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in the nonprofit sector seeks a Marketing Manager to execute marketing campaigns and engage their community effectively. This position involves brand development, digital marketing, and coordinating with consultants while offering growth potential towards a Director-level role. The ideal candidate should possess strong content creation skills, familiarity with digital platforms, and a passion for mission-driven marketing.

Qualifications

• 3-5 years of marketing or communications experience in a nonprofit.
• Demonstrated ability to develop content across multiple platforms.
• Working knowledge of SEO best practices and digital engagement metrics.

Responsibilities

• Execute integrated marketing campaigns to promote CUE’s programs and events.
• Maintain and update the website while aligning content with SEO best practices.
• Collaborate with external consultants to implement campaign elements.

Skills

Content Creation

Digital Marketing

SEO

Communication

Collaboration

Tools

Adobe Creative Suite

Google Analytics

WordPress

Job description

The Marketing Manager will work in close collaboration with the Executive Director and other members of the leadership team to implement CUE’s marketing, communications, and engagement strategies. This role focuses on executing integrated marketing campaigns, maintaining digital platforms, promoting key programs and events, and coordinating with external consultants and vendors. The ideal candidate has strong nonprofit marketing experience, excellent content creation skills, and a passion for storytelling and mission-driven engagement.

This role is designed with future growth in mind. As CUE’s visibility and reach expand, this position offers the opportunity to grow into a Director-level role, with increased ownership of strategy and leadership.

Key Responsibilities
Brand Integration & Content Development
Support the execution of CUE’s rebranding initiative by applying the new brand identity across digital, print, and event communications
Ensure consistency in brand voice, visuals, and messaging across all materials and platforms
Draft compelling, audience-appropriate content for email campaigns, social media, blog posts, website updates, and press materials

Campaign Implementation
Execute strategic marketing and communications campaigns to promote CUE’s programs, events, and membership opportunities
Work with leadership to plan content calendars, engagement strategies, and campaign timelines
Analyze email and social media engagement metrics and adjust content strategy accordingly

Digital Marketing & SEO
Maintain and update CUE’s website (WordPress), ensuring content is current, engaging, and aligned with SEO best practices
Implement basic SEO strategies and coordinate with consultants as needed to improve site visibility and search performance
Support the development of user journeys and audience targeting across digital channels

Vendor & Consultant Coordination
Collaborate with external branding, design, and marketing consultants to execute campaign elements and creative deliverables
Coordinate RFPs, timelines, and materials with external vendors in alignment with organizational priorities
Ensure quality and consistency across all externally developed assets

Event & Membership Marketing
Partner with the Events Manager to develop and implement promotional strategies for CUE’s flagship events

Create digital and print materials to support registration, sponsorship visibility, and on-site experience
Support real-time social media and live coverage during key events
Collaborate with the Membership Coordinator to develop marketing assets and campaigns that support recruitment, retention, and engagement

Required:

3–5 years of marketing or communications experience, preferably in a nonprofit or mission-driven setting
Demonstrated experience developing content across platforms (email, web, social)
Familiarity with website content management (preferably WordPress) and email marketing platforms
Working knowledge of SEO best practices and digital engagement metrics
Excellent writing and editing skills with strong attention to detail
Collaborative, self-directed, and comfortable working with both internal teams and external partners

Preferred:

Experience with branding or rebranding initiatives
Familiarity with education or education technology sectors
Experience with platforms like Adobe Creative Suite, Google Analytics, and project management tools
Understanding of association management software (AMS), Cvent, or similar platforms