Marketing Manager

Carson Group; United States; On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

401(k) with company match

PTO (Paid Time Off)

Parental Leave

Sabbatical Leave

Medical, Dental, Vision

Job summary

Carson Group is seeking a strategic marketing partner to define growth goals, build actionable marketing strategies, and guide execution across multi-channel programs. You will leverage data, analytics, and cross-functional collaboration to ensure high-quality execution, performance tracking, and continuous optimization.

The role offers autonomy and opportunities to scale marketing support across the organization.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• Five+ years of progressive marketing experience, preferably in consulting/advisory roles.
• Experience developing and executing integrated marketing strategies across multiple channels.
• Ability to manage complex projects, timelines, and many stakeholders.
• Experience collaborating with creative, digital, analytics, and cross-functional teams.
• Knowledge of marketing performance measurement and ROI assessment using tools like Excel/PowerBI/Tableau.

Responsibilities

• Act as a strategic advisor to assigned firms by clarifying growth goals and translating them into multi-channel marketing strategies.
• Develop and guide advisors through strategic marketing plans aligned to objectives, capacity, and target audiences.
• Provide informed recommendations across digital, events, referrals, COIs, content, automation, and brand.

Skills

Strategic thinking

Data analysis

Cross-functional collaboration

Project management

Communication

Ownership mindset

Education

Bachelor’s degree in marketing or related field

Tools

Excel

PowerBI

Tableau

Job description

Who We Are

In an increasingly complex world where people are starving for someone they can trust, we stand for something simple: always put the client first. We do well by doing good for those we serve. It’s the ultimate measure. We believe in providing value beyond a doubt and in the notion that time will either expose you or promote you, based on your willingness to embrace change.

Job Details

Description

In an increasingly complex world where people are starving for someone they can trust, we stand for something simple: always put the client first. We do well by doing good for those we serve. It’s the ultimate measure. We believe in providing value beyond a doubt and in the notion that time will either expose you or promote you, based on your willingness to embrace change.

We serve financial advisors and investors through three entities, each headquartered in Omaha, Nebraska: Carson Wealth, Carson Coaching and Carson Partners. We provide coaching and partnership services to advisor firms – and straightforward financial advice to the investing public. We all share a common mission to be the most trusted in financial advice.

Who We Want

Serve as a strategic marketing partner to advisory firms by defining growth goals, building actionable marketing strategies, and guiding execution against long-term business objectives. Leverage data, insights, and cross-functional collaboration to ensure high-quality execution, performance tracking, and continuous optimization. Operate with a high degree of autonomy while identifying opportunities to improve, scale, and evolve how marketing support is delivered.

Essential Functions

• Strategic Growth Planning & Thought Leadership: Act as a strategic advisor to assigned firms by clarifying growth goals and translating those goals into multi-channel marketing strategies. Develop and guide advisors through strategic marketing plans aligned to objectives, capacity, and target audiences. Provide informed recommendations across digital, events, referrals, COIs, content, automation, and brand. Serve as a trusted thought partner by introducing new ideas, frameworks, and best practices that elevate marketing maturity. Present ideas, insights, and recommendations confidently in internal and partner-facing settings. Serve as a subject matter expert within assigned areas to support team knowledge-sharing and continuous learning.
• Data & Insights: Leverage marketing data, analytics, and performance metrics to inform recommendations and evaluate effectiveness. Collect, synthesize, and share growth insights to inform broader strategy. Apply data and professional judgment to make independent decisions, elevate appropriately, and resolve issues.
• Program Leadership & Execution: Lead complex marketing initiatives from strategy through execution with minimal guidance. Partner with internal production teams to ensure work aligns with strategic intent. Support enterprise-level initiatives, pilots, and rollouts by contributing strategic perspective and hand-on leadership.
• Marketing Operations & Cross-Functional Collaboration: Identify opportunities to improve processes, streamline workflows, and scale effective strategies. Proactively surface gaps, inefficiencies, and risks while recommending solutions that improve outcomes and advisor experience. Contribute to the evolution of the marketing operating model through feedback, testing, and iteration. Collaborate closely with cross-functional partners across Marketing, Product, Analytics, Compliance, and Operations. Coordinate with marketing coordinators and specialists to process standard requests and communicate out-of-scope items.
• Other Duties: Perform additional tasks, duties, and responsibilities as needed or assigned by leadership to support departmental and organizational objectives.

What You Need

• Bachelor’s degree in marketing, communications, or a related field required.
• Minimum of five years of progressive marketing experience required, preferably in a consulting, advisory, or client-facing role.
• Demonstrated experience developing and executing integrated marketing strategies across multiple channels required.
• Proven ability to manage complex projects, timelines, and multiple stakeholders simultaneously required.
• Experience working collaboratively with creative, digital, analytics, and cross-functional teams required.
• Working knowledge of marketing performance measurement and ROI assessment using tools such as Excel, PowerBI, Tableau, or similar platforms preferred.
• Strong strategic thinking, problem-solving, and decision-making skills required.
• Excellent communication and presentation skills required.
• High ownership mindset with comfort leading work end-to-end and managing ambiguity required.

EEO Statement

In exchange for your expertise, we offer a base salary, bonus potential, 401(k) plus matching, health benefits, and a great working environment. This is your chance to play a key role in the continued success of our company. Our culture is fast-paced, collaborative, innovative, and focused on healthy living. Carson strives to promote the health and wellness of its stakeholders by maintaining a tobacco-free workplace.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, protected veteran status, sexual orientation, age or any other characteristic protected by law.

The Total Rewards Expected For This Role Include

• Starting annual base salary between $75,000 - $100,000.
• Variable compensation potential (Bonus and/or commissions)
• Competitive benefits including 401(k) with company contribution, PTO, Parental Leave, Sabbatical Leave, Medical, Dental, Vision, Health Savings Accounts, Flexible Spending Accounts, Life and AD&D Insurance, Short and Long-Term Disability, Work/Life Benefits and Holistic Wellbeing Programs.