Marketing Manager

Zymo Research Corporation; Tustin (CA); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Life

401(k) with matching

Employee Referral Bonus

Complimentary fruit, snacks, and daily

Complimentary catered lunches on team

EV charging access

Cell phone stipend

Job summary

Zymo Research Corporation in California is seeking a Marketing Manager to oversee online and offline initiatives, manage programs, and drive brand awareness, lead generation, and conversions.

You will lead campaigns from briefing to execution, collaborate with cross-functional teams, manage timelines and budgets using Monday, and develop assets with the Creative Services team. This role emphasizes strategic thinking and stakeholder influence to meet business objectives.

Qualifications

• Minimum 5 years of non-internship experience in integrated marketing campaign management.
• Bachelor’s degree in marketing, business, communications or related field required.
• Strong experience with multi-channel campaigns and lead generation.

Responsibilities

• Develop strategic planning briefs, lead campaign management, and execute go-to-market strategies and tactics.
• Collaborate with commercialization team and channel managers to launch multichannel campaigns that enhance brand awareness, generate leads, and drive conversions.
• Author creative briefs and work with Creative Services to develop assets aligned with campaign objectives.
• Own development, promotion, and execution of webinars and online events, including audience growth.
• Track and optimize campaign performance using data-driven insights for continuous improvement.
• Drive event and conference promotions, marketing plans, collateral, and promotional materials.
• Assist with special brand marketing programs and promotions as needed.

Skills

Campaign management

Go-to-market strategies

Cross-functional collaboration

Analytics

Project management

Strategic thinking

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Marketing automation tools

AI-enabled marketing tools

Job description

As a Marketing Manager at Zymo Research, you will play a pivotal role in the marketing department, reporting directly to Senior Marketing Manager. In this position, you will oversee both online and offline marketing initiatives, as well as manage special programs and promotions. Your strong project management and tactical marketing skills will be essential in achieving marketing objectives and ensuring the seamless execution of day-to-day marketing activities.

We are looking for a dynamic, flexible, and passionate marketer who thinks creatively and strategically to drive brand awareness, lead generation, and conversion. This role requires a strategic marketer who can influence cross-functional stakeholders and drive alignment to achieve business objectives.

Join us in making a meaningful impact!

Essential Duties and Responsibilities:

• Develop strategic planning briefs, lead campaign management, and execute go-to-market strategies and tactics. Collaborate with the commercialization team and channel managers to launch multichannel campaigns that enhance brand awareness, generate leads, and drive conversions.
• Partner with commercialization managers and cross-functional teams to manage campaign execution, utilizing project management tools (Monday) to develop timelines, oversee budgets, and ensure all deliverables are completed on schedule.
• Author creative briefs and collaborate with the Creative Services team to develop marketing and communication assets that align with campaign objectives.
• Own the development, promotion, and execution of webinars and online events, including audience acquisition and registration growth.
• Track and optimize marketing campaign performance, leveraging data-driven insights to refine strategies and continuously improve brand awareness, lead generation, and conversions.
• Drive event and conference promotions, including the development and execution of marketing plans, collateral, and promotional materials.
• Assist with special brand marketing programs and promotions as assigned.

Preferred Qualifications:

• Proven experience in developing and executing marketing campaigns that drive lead generation, while effectively managing multiple projects.
• Demonstrated success in developing and executing go-to-market strategies that drive results.
• Experience using marketing automation tools and AI technologies to streamline workflows, improve efficiency, and track marketing performance.
• Strong analytical skills and proficiency in using marketing analytics and project management tools.
• Excellent communication and interpersonal skills.
• Self-starter with the ability to independently lead campaigns from briefing to execution.
• Knowledge of biotechnology or life sciences is a plus.

Education and Experience:

• Minimum of 5 years of non-internship experience in integrated marketing campaign management within a corporate or agency environment.
• Bachelor’s degree in marketing, business, communications or a related field.

About Us:

Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high-quality research tools and products. Whether it's DNA, RNA, epigenetics, microbiomics, protein, or yeast-based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance.

Recognized as a Top Workplace by the Orange County Register in 2021, 2022, and named a Top Workplace USA in 2023, Zymo Research continues to be a vibrant community where employees thrive, feel connected, and are inspired by their work. If you are passionate about contributing to scientific advancement and want to be part of an exceptional team in a dynamic, growing company, we'd love to hear from you!

Compensation, Benefits, and Perks:

The estimated base compensation range for this position is $85,000-105,000 at the time of posting. Actual compensation details will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.

Zymo Research also offers competitive benefits and perks including:

• Medical, Dental, Vision, and Life Insurance Coverages
• EAP Sessions
• Generous 401(K) with matching
• Employee Referral Bonus
• Complimentary fruit, snacks, and beverages
• Complimentary catered lunches on Thursdays
• Complimentary EV Charging
• Cell phone stipend

Equal Employment Opportunity Employer:

Zymo Research welcomes candidates of all backgrounds. These include sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, gender, gender identity, gender expression, physical & mental disability, medical condition, genetic information, military and veteran status, or any other protected status as defined by federal, state, or local law.

Location:

Onsite – Zymo Research Corporation – 2961 Dow Ave., Tustin, CA, 92780

Disclaimer:

At Zymo, we take the integrity of our hiring process seriously. Please be aware of fraudulent recruitment activities that may use our name to deceive job seekers. We will never ask for payment, sensitive personal information, or financial details during the recruitment process.

All legitimate communications will come from an official Zymo or TriNet Hiring email address. If you are contacted by anyone claiming to represent us using a free email service (e.g., Gmail, Yahoo, Hotmail) or asking for payment, please treat this as fraudulent and report it immediately to [e-mail]