Marketing Manager

StaffBuffalo; Town of Amherst (NY); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Competitive salary

International travel

Leadership opportunity

Global exposure

Job summary

StaffBuffalo is hiring a Marketing Manager in Amherst, NY. The role offers $85,000-$105,000 and ownership of clinical marketing across a North American portfolio, driving growth, brand awareness, and lifecycle management.

The position blends strategy and execution, including integrated marketing planning, pricing, market research, launches, forecasting, and campaigns. Travel, leadership, and cross-functional collaboration are integral to the role.

Qualifications

• Bachelor's degree in Marketing, Management, Business, or a related field required.
• Approximately 5+ years of relevant product management or product marketing experience.
• Demonstrated ownership of product launches and product lifecycle management.
• Experience developing integrated marketing plans tied to commercial and sales objectives, with strong cross-functional partnership.

Responsibilities

• Drive growth and brand awareness for the clinical portfolio while managing products throughout the product lifecycle.
• Develop and execute integrated marketing plans aligned with commercial and sales objectives.
• Lead new product launches and bring products to market, coordinating strategy and execution across key stakeholders.
• Conduct market research and competitive analysis, and support pricing, forecasting, and performance reporting.
• Partner closely with Sales, Marketing Communications, Education, global business counterparts, distributors, and external partners.
• Develop sales tools, campaigns, and product education, and present product information to customers and internal stakeholders.
• Provide leadership and management within the function while working effectively across a larger, global organization.

Skills

Product marketing

Product launches

Market research

Pricing & forecasting

Cross-functional collaboration

Leadership

Education

Bachelor's degree in Marketing/Management/Business

Master's degree preferred

Job description

Marketing Manager

Overview

StaffBuffalo is working with a global organization in the clinical products space to hire an experienced Marketing Manager in Amherst, NY. This role offers a salary of $85,000-$105,000 and the opportunity to take meaningful ownership of product and clinical marketing across a North American portfolio, driving growth, brand awareness, and successful product lifecycle management.

This position blends strategy and execution, including integrated marketing planning, pricing, market research, product launches, forecasting, reporting, sales tools, campaigns, and product education. The Marketing Manager will work closely with Sales, Marketing Communications, Education, global business counterparts, distributors, and external partners to connect marketing activity with commercial objectives.

The ideal candidate is a seasoned marketing professional who is comfortable operating at the manager level within a larger, global organization. This role includes leadership and management responsibilities and requires the ability to travel, including internationally.

Responsibilities

• Drive growth and brand awareness for the clinical portfolio while managing products throughout the product lifecycle.
• Develop and execute integrated marketing plans aligned with commercial and sales objectives.
• Lead new product launches and bring products to market, coordinating strategy and execution across key stakeholders.
• Conduct market research and competitive analysis, and support pricing, forecasting, and performance reporting.
• Partner closely with Sales, Marketing Communications, Education, global business counterparts, distributors, and external partners.
• Develop sales tools, campaigns, and product education, and present product information to customers and internal stakeholders.
• Provide leadership and management within the function while working effectively across a larger, global organization.

Qualifications

• Bachelor's degree in Marketing, Management, Business, or a related field required. Master's degree preferred.
• Approximately 5+ years of relevant product management or product marketing experience.
• Demonstrated ownership of product launches and product lifecycle management.
• Experience developing integrated marketing plans tied to commercial and sales objectives, with strong cross-functional partnership with Sales.
• Experience with market research, competitive analysis, pricing, forecasting, and reporting.
• Ability to present product information to customers and internal stakeholders, with leadership capability and experience operating at the manager level.
• Ability to travel, including internationally. Dental industry, healthcare, medical device, life sciences, laboratory, technical product, distributor/channel marketing, education/training, or global company experience is preferred.

Benefits

• Competitive salary of $85,000-$105,000.
• Experienced manager-level opportunity with meaningful ownership of the clinical marketing function.
• Broad strategic and hands-on scope across product lifecycle management, integrated marketing, pricing, research, launches, forecasting, reporting, campaigns, and education.
• High visibility and collaboration with Sales, Marketing Communications, Education, global business counterparts, distributors, and external partners.
• International travel and cross-functional exposure.

The advertised pay range represents what we believe at the time of this job posting, that our client would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range.

StaffBuffalo is an Equal Opportunity Employer and does not discriminate in employment on account of race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, gender, gender identity or expression, marital status, physical or mental disability, military status, or unfavorable discharge from military service.

$85,000-$105,000 per year