Marketing Manager

TestSprite Inc.; Seattle (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

TestSprite Inc. in Seattle is seeking a Marketing Manager to own brand and product marketing at a seed-stage AI startup. You will drive partner programs, SEO, creator relationships, and cross-functional marketing operations, shaping GTM strategy from day one.

You will analyze data to guide marketing decisions, manage large partner databases, and coordinate with engineers and product teams to translate insights into actionable campaigns in a fast-paced environment.

Qualifications

• Strong analytical mindset and data-driven decision making.
• Experience managing large structured datasets or CRM/partner databases.
• Familiarity with SEO tools and organic growth strategies.
• Excellent written and verbal communication skills.
• Organized, proactive, and able to thrive in a fast-moving startup.

Responsibilities

• Identify and evaluate influencer partners and promotional channels using audience data and ROI metrics.
• Build and manage a creator/partner database with 20k+ records across platforms (YouTube, TikTok, X/Twitter).
• Contribute to SEO by analyzing keyword rankings and optimizing site structure and content.
• Manage internal information systems including CRM and project management tools to keep teams efficient.
• Collaborate with engineers, product managers, and marketing leads to align product strategy with market data.

Skills

Analytical mindset

CRM/Partner databases

SEO and organic growth

Written and verbal communication

Startup environment adaptability

Tools

HubSpot

Notion

Linear

Job description

TestSprite is building the world's most advanced AI-powered software testing agent — helping developers and QA teams plan, generate, run, and debug tests automatically. Backed by top investors and trusted by thousands of dev teams worldwide, we're scaling fast.

We're looking for a Marketing Manager to join our team in Seattle and work at the intersection of marketing, data analysis, and systems management. This role drives brand and product strategy for a seed-stage AI startup, with direct ownership over partner programs, SEO, creator relationships, and cross-functional marketing operations.

What You'll Do

• Identify and evaluate influencer partners and promotional channels by analyzing audience behavior data and measuring ROI through CPR and other performance metrics.
• Build, maintain, and manage a structured creator and partner database of 20k+ records across YouTube, TikTok, and X/Twitter — ensuring data quality, deduplication, and consistency across sources.
• Contribute to SEO efforts by analyzing keyword rankings, optimizing website structure and content to grow organic traffic, and tracking performance trends over time.
• Manage and organize internal information systems including CRM tools, project management platforms, and content workflows to keep the team efficient and information accessible across departments.
• Collaborate cross-functionally with engineers, product managers, and marketing leads to implement design updates, define user needs, and align product strategy with market data.

What We're Looking For

• Strong analytical mindset with experience using data to drive marketing decisions.
• Hands-on experience managing large structured datasets or CRM/partner databases.
• Familiarity with SEO tools and organic growth strategies.
• Excellent written and verbal communication skills.
• Organized, proactive, and comfortable operating in a fast-moving startup environment.

Nice to Have

• Experience with influencer/creator marketing or affiliate program management.
• Familiarity with tools like HubSpot, Notion, Linear, or similar platforms.
• Technical or coding background — even basic familiarity is a plus.

Why TestSprite

• Real ownership over high-impact marketing programs from day one.
• Direct exposure to startup growth, GTM strategy, and AI developer marketing.
• Work closely with the founding team in a high-trust, collaborative environment.
• Competitive compensation and opportunity to grow with the company.