Marketing Manager

Xealth; Seattle (WA); Hybrid; USD 115,000 - 125,000; Full time

Benefits offered by this job

Competitive salary package

Flexible time off

Comprehensive benefits coverage

Job summary

Xealth in Seattle is looking for an experienced Marketing Manager to lead demand-side marketing execution. The role involves managing relationships with agencies, creating marketing content, and executing campaigns across digital channels.

A successful candidate will own demand generation efforts and coordinate with other departments to ensure a seamless marketing operation. This position offers a competitive salary range of $115,000 to $125,000, commensurate with experience.

Qualifications

• 5+ years of experience in demand-side marketing.
• Strong understanding of digital marketing strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Lead demand generation marketing efforts and campaign execution.
• Manage relationships with marketing agencies.
• Create and oversee content for marketing channels.

Skills

Marketing automation

Campaign management

Content creation

Event planning

CRM proficiency

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

Job description

At Xealth, we’re revolutionizing healthcare by leveraging data and automation to empower care providers—building on EHRs such as Epic and Cerner—to seamlessly prescribe, deliver, and monitor digital health for patients. We are a detail‑oriented team committed to maintaining high standards while moving with agility and impact.

As Marketing Manager at Xealth, you will be the in‑house lead for demand‑side marketing execution. Where the Director of Communications owns Xealth’s narrative, thought leadership, media and analyst relations, and customer storytelling, you own the demand engine — directing the agency’s campaign work, running our industry events, activating sales enablement in the field, executing partner and co‑marketing programs, and keeping marketing operations and pipeline reporting running cleanly.

What You'll Own and Deliver (Responsibilities)

Agency Partnership & Campaign Orchestration

• Serve as day‑to‑day owner of Xealth’s relationship with the agency for the demand‑generation scope — briefs, reviews, approvals, scope, timeline, and performance against the monthly retainer.
• Translate Xealth priorities into clear campaign briefs and review outputs — sales decks, sell sheets, battle cards, explainer videos, ROI calculator, landing pages, nurture emails, paid social creative, ABM materials — for accuracy, sales usability, and adherence to existing brand and messaging guidelines.
• Line up product, sales, and customer success experts to feed demand‑side work, and route demand‑side marketing assets through the right Xealth approvers (product, legal, executive) on time.
• Track agency hours, deliverables, and out‑of‑pocket expenses against the retainer; flag overages and reallocate scope as priorities shift.

In-House Demand Generation & Funnel

• Write and run in‑house nurture streams that complement the campaign‑driven nurtures — multi‑step email sequences for prospects in evaluation, stalled sales cycles, and dormant accounts.
• Own post‑event outreach — conference follow‑ups, customer dinner thank‑yous, webinar attendee nurtures, and meeting recap sequences — mapped to lead status in CRM.
• Write ad copy and newsletter content for Xealth’s in‑house channels — subject lines, body copy, and CTAs — working within the messaging set by the Director of Communications.
• Plan and execute select tactical paid social campaigns (event promotion, recruiting, time‑sensitive announcements) alongside the Communications Director.

Website & External Brand Consistency

• Own day‑to‑day content and updates for Xealth’s website beyond editorial pieces — product pages, solutions, About, Resources, Partners, Careers, navigation copy, and forms.
• Maintain template libraries (decks, one‑pagers, social graphics, email templates) so internal teams can produce on‑brand materials quickly.

Industry Events, Webinars & Media Buys

• Plan and execute Xealth’s physical event presence (HIMSS, ViVE, HLTH, ATA, and customer/partner forums) end‑to‑end — sponsorships, booth, signage, swag, staffing, lead capture, and follow‑up.
• Organize and project‑manage webinars — Xealth‑owned and Sage‑led sponsored webinars (e.g., Becker’s) — including invitation lists, registration, attendee outreach, run‑of‑show, and rehearsal.
• Manage publisher and sponsorship relationships (Becker’s, MedCity, and other inbound publisher pitches) — evaluate opportunities, negotiate buys, contract, and project‑manage delivery alongside the agency.
• Run executive briefings, customer dinners, partner roundtables, and field events that move active opportunities.
• Own the lead‑capture‑to‑CRM workflow and report on event‑sourced and event‑influenced pipeline; coordinate with the Director of Communications on earned‑media moments tied to events.
• Drive in‑field adoption of sales tools (pitch deck, sell sheets, battle cards, explainer video, economic value calculator) — distribution, sales training, rollout, and a feedback loop back to Sage for refinement.
• Build the day‑to‑day operational artifacts with the agency — talk tracks, email templates, follow‑up sequences, and CRM cadences.
• With the Xealth product team, assist in the creation of assets to use to promote adoption of new or existing Xealth product features or capabilities.
• Partner with sales leadership on the marketing‑to‑sales handoff, MQL → SQL SLAs, and conversion reporting.

Vendor Community Promotion

• With the VP Partnerships, maintain Xealth’s marketing vendor directory — printers, swag and merch, event production, video, design, paid media platforms, and list providers — including scope, pricing, performance, and renewal tracking.
• Over time, coordinate with additional resources in the partner team to promote vendor‑targeted initiatives.
• Own day‑to‑day operation of the marketing technology stack — CRM (HubSpot), marketing automation, lead routing, list hygiene, and database compliance (GDPR/CAN‑SPAM), working with sales to link to sales CRM processes (Salesforce).
• Take monthly performance dashboards and translate them for Xealth leadership and sales — pipeline contribution, MQL/SQL volumes, cost per opportunity, and campaign ROI.
• Ensure clean attribution and source data flow from campaigns into Xealth’s CRM, and coordinate with the Director of Communications so marketing pipeline reporting and communications KPIs tell one consistent story.

Benefits

• Pioneer Automation: This role offers the autonomy to build intelligent, self‑driving infrastructure — the future of cloud operations.
• Meaningful Work: Your engineering directly enables better patient care and health outcomes for millions.
• Cutting‑Edge Stack: Work with modern tools and a team that prioritizes technical excellence and continuous learning.
• Best Workplace: Xealth has been named to the World's Best Digital Health Companies list by Newsweek, awarded gold in the Digital Health awards in 2024 and twice in 2023. In 2026 Xealth was also listed as one of BuiltIn's Best Places to Work, and one of Fierce Healthcare's Fierce 15 of 2023.
• Multi‑tiered compensation package including base salary ($115,000‑$125,000 depending on geographic market), bonus, and a comprehensive suite of benefits.
• Paid parental leave.
• Comprehensive medical, dental, and vision policies – Xealth covers 100% of employee premiums.
• Employee Assistance Programs.
• Company‑provided laptop and home office stipend.
• Generous learning & development opportunities.
• 401(k) match: dollar‑for‑dollar up to 3%.
• Flexible time off & 10 standardized holidays.
• $500 yearly fitness stipend.

Equal Employment Opportunity

Xealth is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

• Disabled veteran: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.
• Recently separated veteran: any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
• Active‑duty wartime or campaign badge veteran: a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
• Armed forces service medal veteran: a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Xealth is open to hiring in the following states: Arizona, California, Idaho, Massachusetts, Minnesota, Missouri, New Jersey, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Washington, Wisconsin.

Please note: You MUST be a U.S. Citizen or Permanent Resident to be hired.

Xealth is an equal opportunity employer. We do not discriminate on the basis of any protected group status under any applicable law.