Marketing Manager

Hyatt Hotels Corporation; Scottsdale (AZ); On-site; USD 70,000 - 100,000; Full time

Job summary

Join a leading hospitality brand as a Marketing Leader at Hyatt Hotels Corporation. This role involves strategic marketing planning, brand management, and digital marketing oversight that aligns with business goals at the Grand Hyatt Scottsdale Resort. With a focus on creativity and leadership, expect to collaborate across departments while developing marketing initiatives that enhance guest experiences and drive brand engagement. The role offers growth opportunities and benefits such as employee meals, insurance, and training programs.

Benefits

Discounted & Complimentary Hotel Room Nights

Free employee meals in dining hall

Medical, Dental, and Vision Insurance

Retirement savings plan

Tuition/Wellness reimbursement, up to $1,000 a year

Employee Stock Purchase plan

Discounts at various retailers

Qualifications

• 4-6 years experience in integrated marketing role.
• Advanced skills in PPT and Excel.
• Experience in fast-paced, digital marketing environment.

Responsibilities

• Develop and implement annual marketing plans aligned with brand positioning.
• Lead digital campaigns including SEO, SEM, email marketing, and social media.
• Manage marketing budget efficiently, reporting on KPIs.

Skills

Written Communication

Presentation Skills

Project Management

Organizational Skills

Relationship Building

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

"Hyatt is a place of learning – similar to a university. The company offers so many ways for me to learn and grow, both professionally and personally."

Connect to the heart of the West and embrace the captivating optimism of the Sonoran Desert at Grand Hyatt Scottsdale Resort. The richly appointed property and sophisticated architectural designs inspired by Frank Lloyd Wright, reflect the romance of the American Southwest. Our magnificently designed property and artistic architectural features amplify dramatic mountain views, inspire connections to water, and reveal enticing botanical interactions. Captivating amenities and six elevated dining experiences, led by celebrity chef Richard Blais, echo the region's variety and rich heritage–beckoning travelers to deeply connect with the illuminating essence of our surroundings.

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Role and responsibilities include but are not limited to:

Serves as the marketing leader and brand guardian at the property, working closely with all other departments (Sales, Events, Restaurant, Operations and Revenue Management) and corporate marketing & communications teams.

Responsible for creating, activating, monitoring, adjusting and measuring annual, integrated 360-degree marketing plans that align with the brand standards, the hotel positioning and business objectives.

Ensures consistency of the image and identity of the hotel through management of all internal and external communication channels including (but not limited to) the website, third party sites and social media.

Identifies opportunities to augment current plans through relationship building with local media, business and community partners.

1. Strategic Marketing Planning

a. Develop and implement annual marketing plans aligned with the resort’s brand positioning and business goals.

b. Conduct market research and competitive analysis to identify growth opportunities and target markets.

2. Brand Management

a. Ensure consistent and high-end representation of the resort’s brand across all channels and materials.

b. Oversee the creation and curation of brand visuals, tone of voice, and storytelling.

3. Digital Marketing Oversight

a. Lead all digital campaigns including SEO, SEM, email marketing, and social media to drive direct bookings.

b. Manage the resort’s website to ensure an optimized, luxurious, and user-friendly experience.

4. Public Relations & Media

a. Build relationships with luxury travel publications, journalists, influencers, and media partners.

b. Organize press trips, write press releases, and secure high-profile media coverage.

5. Campaign Management

a. Plan and execute integrated marketing campaigns (digital, print, events) to promote new offerings, packages, and seasonal promotions.

b. Measure campaign performance and adjust strategies for optimal ROI.

6. Content Development

a. Oversee production of high-end photo and video content for promotional use.

b. Collaborate with photographers, videographers, and writers to produce compelling lifestyle-driven content.

7. Event & Partnership Marketing

a. Coordinate luxury events, product launches, and VIP experiences to drive engagement and elevate the brand.

b. Develop strategic partnerships with luxury brands, travel agents, and tourism boards.

a. Work closely with the sales team to align marketing strategies with revenue targets and group business goals.

b. Support MICE and wedding segments with customized marketing collateral and packages.

9. Guest Experience Integration

a. Monitor guest feedback on platforms like TripAdvisor and integrate insights into marketing strategies.

b. Promote exceptional guest experiences through testimonials and case studies.

10. Budget Management

a. Manage the marketing budget efficiently, allocating resources for maximum impact.

b. Report on KPIs, ROI, and key performance metrics to senior leadership.

11. Administrative

a. Day to day contact for corporate Field Marketing/Communications teams and social media agency

b. Update all online/offline assets with new information/imagery as needed (on-property, websites, printed materials)

c. Provide ongoing marketing leadership and guidance to Leadership Committee

d. Responsible for weekly and monthly reporting of efforts (cadence TBD per DOSME)

Qualifications

Qualifications:

● Bachelor’s degree in marketing or related field

● 4-6 years relevant experience in an integrated marketing role (digital, brand, events/PR, general marketing/communications)

● Experience working in a fast paced, digital marketing environment

● Advanced skills in PPT and Excel

● Strong written and presentation skills

● Excellent organizational and project management skills

● Detail oriented with the ability to handle multiple projects at once

● Well-connected within the market with the ability to seek and build new relationships to help support business objectives.

· Opportunities to work around the world with Hyatt Hotels and Resorts

· Discounted & Complimentary Hotel Room Nights

· Enjoy free employee meals in our employee dining hall

· Free covered parking

· Medical Dental and Vision Insurance (Full-time colleagues)

· Retirement savings plan

· Excellent training and professional development

· Tuition/Wellness reimbursement, up to $1,000 a year!

· Employee Stock Purchase plan

· Discounts at various retailers - Apple, AT&T, Verizon, Headspace and many more

Our Values: Empathy | Integrity | Respect | Inclusion | Experimentation | Wellbeing

About The Hiring Process

We areexcited thatyou havechosen to express interest in joining Hyatt Hotels and Resorts.We willbe sure to take a look at your application and get back to you within a week of your submission. Thankyou for your patience while we do so.

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Proof of eligibility to work in the United States is required, as well as a completed background check.

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