Marketing Manager

Sirona Medical; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Sirona Medical, a San Francisco-based, AI-native marketing team, is seeking a hands-on Marketing Manager to lead social, content, webinars, paid campaigns, and in-house video. The role spans three concentrations: social media, general content creation, and paid media, with a people-facing, collaborative approach.

You will plan and run webinars and events, create on-brand assets, and drive a steady cadence of communications to generate pipeline. Occasional travel for events is expected.

Responsibilities

• Own Sirona's social presence end to end, especially LinkedIn, across calendars, publishing, and community management.
• Create on-brand content: social posts, short videos, graphics, blogs/newsletters, campaigns.
• Plan and run webinars and events with the Director; handle planning, prep, logistics, on-camera hosting, follow-up.
• Build and optimize paid campaigns on Google Ads and LinkedIn; manage budget and reporting.
• Use AI tools to draft and scale content and analysis; adapt to evolving tooling.
• Shoot and edit video in-house for events and social clips; travel may be required.
• Maintain brand consistency across assets.

Tools

Google Ads

LinkedIn

Job description

About Sirona Medical

At Sirona Medical, we're building software that enables physicians to work as fast as they can think. Each year in the U.S., billions of patient images are captured and nearly all of them are reviewed and diagnosed by radiologists. These specialists are the central hub of diagnostic medicine: over 80% of all healthcare data flows through radiology IT systems. Yet despite their pivotal role, radiologists are overburdened by outdated, fragmented software which limits their efficiency and ultimately the quality and efficiency of care that health systems can provide patients. That's where Sirona comes in.

We're a San Francisco-based, cloud-native software company with employees around the world. Our deep understanding of both the practice and business of radiology has allowed us to build RadOS - a unified, AI-powered operating system powering the entire radiology workflows.

How Sirona Solves the Problem

Sirona Is Uniquely Positioned To Transform The Way Radiology Is Practiced. We're Delivering The Organizational Shift That Both Individual Radiologists And Entire Practices Urgently Need

• A unified, intuitive, and platform-agnostic solution
• A streamlined workspace that makes every part of the radiologist's workflow faster and easier
• The freedom to read from anywhere, for anyone

By cutting clicks, optimizing diagnostic time, and unlocking efficiencies that extend far beyond the reading room into all care settings, Sirona empowers radiologists—and in doing so, we help the entire healthcare system move faster, smarter, and with greater impact on patient outcomes.

For more information, please visit https://sironamedical.com/join/.

Sirona Marketing Manager Role Summary

Sirona is looking for a hands-on, full-stack marketer who becomes the day-to-day engine behind how Sirona shows up in the market and how we turn attention into pipeline. The role spans three concentrations: social media (owning our channels end to end), general content creation (across formats), and paid media (running our Google and LinkedIn programs). Just as important, this is a people-facing role. This person will be a personable partner who helps plan, promote, and run our webinars and events alongside the Director of Marketing Operations. This includes showing up in person when needed.

We are an AI-native marketing team. This role will use AI tools every day to create, scale, and measure their work, and is excited to keep learning as the tooling evolves. This will will create on-brand content at a steady cadence, run an active and engaged social presence, produce video and graphics in-house, and manage paid campaigns against a spend-to-pipeline target. We will hire a versatile doer who turns Sirona's story into a consistent, always-on stream of brand and demand.

Key Responsibilities:

• Social channels. Own Sirona's presence end to end — LinkedIn first, plus emerging channels: calendar, publishing, community management, and active engagement with companies, partners, and people in radiology
• Content creation - Produce social posts, short-form video, graphics, blog/newsletter support, and campaign creative - on-brand and on-voice, across formats and at a steady cadence
• Webinars & events - Help plan and run Sirona's webinars and events end to end, hand in hand with Jenna - topic and speaker planning, presenter prep, production and platform logistics, live moderation/hosting, and post-event follow-up. Drive attendance through organic and paid promotion, attend events in person, capture content on site, and repurpose it afterward. A personable, on-camera-comfortable presence who's genuinely good with people
• Paid media - Build, launch, and optimize paid campaigns across Google Ads (search) and LinkedIn (and emerging channels): audience and creative setup, budget pacing, A/B testing, and weekly reporting on spend - MQL - opportunity - pipeline against target
• Work AI-first - Use AI tools to draft, produce, and scale content, creative, and analysis - and help push how our AI-native marketing team works. We give you the tools; we expect you to run with them and keep leveling up
• Videography - Shoot and edit video in-house - event capture, customer and product moments, social clips, and thought-leadership pieces. Light editing is expected day to day. May require travel
• Brand consistency - Keep every asset aligned to