Marketing Manager

Benesch Friedlander Coplan & Aronoff; San Diego (CA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Base salary $150,000+

Annual bonus

Profit sharing

Medical insurance

Dental insurance

Vision insurance

HRA contribution

Disability insurance

Life insurance

401(k) with profit sharing

Pre-tax transportation

Professional development support

Job summary

Berger Montague is seeking a Marketing Manager in Strategy & Development to join our growing team in San Diego. You will work at the intersection of business development strategy and marketing execution, shaping pitches, proposals, and the firm’s story for potential clients and audiences.

You will develop the pitch and proposal function, sharpen competitive positioning, and grow into a leadership role within the marketing department, partnering with senior leadership to win new business and

Qualifications

• Minimum 3-5 years of marketing and business development experience.
• Experience leading and winning pitches, RFPs, and proposals.
• Strong independent project management and attention to detail.
• Excellent written and verbal communication, tailoring messaging for audiences.
• Experience using data to track and report pipeline and BD metrics.
• Collaborative with attorneys, staff, and leadership.
• Bachelor’s degree required; MBA in Marketing a plus.

Responsibilities

• Lead the development and execution of pitches, RFP responses, and proposals for new client engagements across practice areas.
• Identify and pursue revenue opportunities, monitoring diverse sources.
• Develop and maintain pitch materials, capability statements, and case studies.
• Coordinate with Department Chairs and attorneys to gather case information and differentiators.
• Ensure submissions are on time, on brand, and high quality.
• Develop and execute an annual business development plan with Firm leadership.
• Identify opportunities with referral counsel, institutional clients, and other entities.
• Manage and grow the Firm’s pipeline and CRM records.
• Leverage technology, including AI, to advance marketing and BD efforts.
• Oversee website updates, newsletters and social media presence.

Skills

Marketing & BD experience

Pitch & proposal development

Project management

Strong communication

Data-driven BD

Education

Bachelor’s degree

MBA in Marketing (plus)

Job description

Marketing Manager

Strategy & Development

WHY THIS MARKETING ROLE IS DIFFERENT

This role sits at the intersection of business development strategy and marketing execution, working with the Firm's senior leadership to identify opportunities, win new business, work on pitches and proposals, and shape how Berger Montague tells its story. This is a chance to build. You will develop the Firm’s pitch and proposal function, sharpen its competitive positioning, and grow into a leadership role within the marketing department.

ABOUT BERGER MONTAGUE

Berger Montague is one of the nation’s preeminent law firms focusing on complex civil litigation, class actions, and mass torts in federal and state courts throughout the United States. With more than $2.4 billion in 2025 post-trial judgments alone, the Firm is a leader in the fields of complex litigation, antitrust, consumer protection, defective products, environmental law, employment law, securities, and whistleblower cases, among many other practice areas. For over 55 years, Berger Montague has played leading roles in precedent-setting cases and has recovered over $50 billion for its clients and the classes they have represented. Berger Montague is headquartered in Philadelphia and has offices in Chicago; Malvern, PA; Minneapolis; San Diego; San Francisco; Toronto, Canada; Washington, DC, and Wilmington, DE.

THE MARKETING DEPARTMENT

This Marketing Department is responsible for Berger Montague’s branding, messaging, marketing, and advertising. Utilizing a consistent message in the Firm’s voice is critical to continuing to build and refine our brand and recognition in the market, including but not limited to clients and potential clients, courts, judges, attorneys, and the public. The Marketing Department is responsible for how the Firm competes for new business and presents itself to its various audiences—from formal pitches and RFP responses to the Firm’s public profile and brand. This role will be central to that mission, with particular emphasis on business development strategy and execution.

WHAT YOU WILL DO

Pitch & Proposal Development and Execution

• Lead the development and execution of formal pitches, RFP responses, and proposals for new client engagements across the Firm’s practice areas, including antitrust, environmental, commercial litigation, securities, consumer protection, and other Firm practice areas.
• Assist in identifying potential revenue opportunities for the Firm, including by monitoring and evaluating various sources for such opportunities.
• Develop and maintain a library of pitch materials, capability statements, case studies, practice group profiles, and other Firm collateral that can be efficiently tailored for individual opportunities.
• Coordinate with Department Chairs, attorneys, and professional staff to gather relevant case information, attorney credentials, and differentiators for inclusion in pitches and proposals.
• Ensure submissions are delivered on time, on brand, and at the highest level of quality, with attention to detail.

Business Development Strategy

• Develop and execute an annual business development plan in coordination with Firm leadership, identifying target audiences, industries, institutional clients, referral sources, and geographic markets aligned with the Firm's business.
• Identify and pursue opportunities with referral counsel and co-counsel, institutional investors, pension funds, unions, governmental entities, and other entities that retain plaintiffs’ firms on a contingent basis.
• Manage and grow the Firm’s pipeline of business development opportunities using and optimizing the Firm’s operating platform, maintaining accurate records of contacts, meetings, proposals, and outcomes, including building and maintaining a Firm referral network.
• Identify opportunities to leverage technology, including AI, to advance the Firm’s marketing and business development efforts.

Marketing & Brand Management

• Support the Firm’s existing marketing personnel to ensure execution of Firm Biography, website, awards submissions (e.g., Chambers, Legal 500), and thought leadership opportunities.
• Oversee updates of the Firm website, internal and external newsletters, and social media presence.
• Oversee marketing vendor relationships, including, pitch consultants.

QUALIFICATIONS

Required

• Minimum 3-5 years of demonstrated successful experience in marketing and business development, ideally within a legal or professional services/corporate environment.
• Demonstrated experience leading and winning formal pitches, RFP responses, and proposals.
• Strong independent project management skills and attention to detail.
• Excellent written and oral communication skills, with the judgment to tailor messaging for different audiences (for example attorneys, referral sources, and institutional clients).
• Experience and comfort using data to track and report on pipeline and business development metrics.
• Collaborative instincts and the ability to work effectively with attorneys, professional staff, and Firm leadership.
• Bachelor’s degree required; MBA in Marketing a plus.

COMPENSATION & BENEFITS

Berger Montague offers a highly competitive compensation and benefits package designed to attract and retain exceptional marketing and business development professionals.

Compensation

• Base salary $150,000+, commensurate with experience
• Annual performance bonus
• Profit sharing plan

Benefits

• Comprehensive medical, dental, and vision insurance
• Health Reimbursement Account (HRA) contribution
• Short and long-term disability insurance
• Life insurance
• 401(k) with profit sharing
• Pre-tax transportation benefits
• Professional development support

Berger Montague PC is an equal opportunity employer committed to fostering a diverse, equitable, and inclusive workplace. We actively encourage applications from candidates of all backgrounds, including those from communities historically underrepresented in the legal profession. We believe that a diverse team produces better advocacy and better outcomes for the workers and clients we represent.