Marketing Manager

HOLT Group; San Antonio (TX); On-site; USD 85,000 - 115,000; Full time

Job summary

HOLT Group seeks a Marketing Manager to develop and execute integrated marketing strategies that support growth and business objectives for assigned product lines and business units. You will partner with sales, operations, and leadership to create plans, manage campaigns, oversee budgets, and drive brand awareness and demand.

The role requires collaboration across departments, digital and traditional channels, events, and content creation, with a focus on data‑driven decision making and

Qualifications

• Strong knowledge of integrated B2B marketing strategy and demand generation.
• Experience leading multi-channel marketing campaigns across digital, events, PR, and traditional channels.
• Ability to analyze marketing performance and drive data‑driven decisions.
• Familiarity with AI-powered marketing tools and emerging technologies.

Responsibilities

• Develop and execute annual marketing plans and campaigns for assigned product lines and units.
• Partner with sales, operations, product management, and leadership to align marketing with business goals.
• Manage budgets, co-op funding, agency relationships, and vendor contracts.
• Coordinate events, trade shows, product launches, and internal marketing initiatives.
• Monitor KPIs, website traffic, and marketing tech usage to optimize performance.

Skills

Integrated marketing strategy

Campaign planning

Digital marketing

Marketing analytics

Brand management

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation

Analytics software

Adobe Creative Suite / Canva

Job description

Description

The Marketing Manager is responsible for developing and executing integrated marketing strategies that support the growth and business objectives of assigned product lines and business units. This role partners closely with sales, operations, product management, and executive leadership to develop marketing plans, manage campaigns, oversee budgets, coordinate agency partners, and execute programs that increase brand awareness, generate demand, and strengthen customer relationships.

Job Description

Job Description

The Marketing Manager is responsible for developing and executing integrated marketing strategies that support the growth and business objectives of assigned product lines and business units. This role partners closely with sales, operations, product management, and executive leadership to develop marketing plans, manage campaigns, oversee budgets, coordinate agency partners, and execute programs that increase brand awareness, generate demand, and strengthen customer relationships.

The Incumbent Is Expected To Model The Following Daily

• Demonstrate alignment with HOLT Group's mission and core values.
• Build collaborative relationships across departments and with external partners.
• Pursue continuous learning and professional development.

Essential Functions

• Develop and execute annual marketing plans, promotional strategies, and campaign calendars that support assigned business units and organizational objectives.
• Partner with business leaders, sales teams, and subject matter experts to identify marketing opportunities and develop integrated marketing campaigns.
• Manage multi-channel marketing initiatives across digital, social media, email, advertising, events, public relations, and traditional marketing channels.
• Develop marketing briefs and oversee the creation of advertising, promotional materials, digital assets, sales collateral, videos, photography, and other marketing content.
• Manage relationships with advertising agencies, creative partners, media vendors, printers, and other external suppliers to ensure quality deliverables, cost efficiency, and timely execution.
• Coordinate customer events, trade shows, sponsorships, product launches, and internal marketing initiatives while ensuring consistent brand representation.
• Develop and manage annual marketing budgets, monitor expenditures, maximize available co-op funding opportunities, and ensure responsible financial stewardship.
• Monitor campaign performance, website traffic, digital analytics, and key performance indicators to measure effectiveness and identify opportunities for continuous improvement.
• Evaluate and utilize marketing technologies, automation platforms, analytics tools, and AI-enabled solutions to improve marketing efficiency, enhance customer engagement, optimize campaign performance, and support data-driven decision making.
• Collaborate with internal stakeholders to ensure marketing initiatives align with overall business strategy and customer experience objectives.
• Support photo and video production, content development, and brand storytelling efforts that strengthen customer engagement.
• Perform other duties as assigned.

Knowledge, Skills, and Abilities

• Strong knowledge of integrated B2B marketing strategy, branding, campaign planning, demand generation, and customer engagement.
• Working knowledge of digital marketing, social media, content marketing, SEO/SEM, email marketing, marketing automation, and emerging marketing technologies.
• Experience developing and executing strategic marketing plans while managing multiple campaigns simultaneously.
• Strong understanding of marketing analytics, campaign measurement, website performance metrics, customer insights, and data-driven decision making.
• Strong business acumen with the ability to understand commercial objectives, identify marketing opportunities, and develop strategies that support sales growth and measurable business results.
• Familiarity with AI-powered marketing tools and technologies used for content development, campaign optimization, customer segmentation, workflow automation, reporting, and marketing productivity.
• Ability to evaluate and adopt emerging marketing technologies that improve business performance and customer experience.
• Ability to develop, manage, and monitor marketing budgets while maximizing return on investment.
• Excellent project management, organizational, and time management skills with the ability to prioritize multiple initiatives in a fast-paced environment.
• Outstanding written, verbal, presentation, and interpersonal communication skills with the ability to influence and collaborate across all levels of the organization.
• Strong relationship management skills with internal clients, sales organizations, vendors, suppliers, and agency partners.
• Creative problem-solving skills with the ability to develop innovative marketing solutions that support business objectives.
• Familiarity with content strategy, community engagement, and social media best practices across major platforms.
• Proficiency with Microsoft Office Suite and familiarity with CRM systems, marketing automation platforms, analytics software, content management systems, and creative applications such as Adobe Creative Suite or Canva.
• Technical aptitude and the ability to understand industrial, construction equipment, manufacturing, rental, or related B2B industries.

Requirements

Education & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred.
• Minimum of eight (8) years of progressively responsible B2B marketing experience, including strategic planning, campaign management, digital marketing, budget management, and agency/vendor management.
• Experience utilizing modern marketing technologies, automation platforms, analytics tools, and AI-enabled marketing solutions is preferred.
• Experience within the construction equipment, heavy equipment, industrial, manufacturing, or related industries is preferred.

Supervisory Responsibilities

• None

Travel

• Travel up to 20% travel, to include overnight stays, required.

Work Environment/Physical Requirements

• This job is generally performed in a professional office environment. This role routinely uses standard office equipment such as computers, phones and photocopiers. This position involves extended periods in a stationary position; additionally, occasional movement inside the office to access office machinery, file cabinets, etc.

Disclaimer

Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.