Marketing Manager

Socket.dev; Rochester Hills (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Guardian Angel Home Care is seeking an experienced Marketing Manager with a strong background in home health, hospice, or healthcare marketing to lead our team of Home Health Marketers across multiple offices. The role focuses on building referral relationships, driving admissions, and census growth with hands‑on leadership.

The ideal candidate has proven success in healthcare marketing and will coach marketers, monitor performance, and guide strategy while traveling to agency locations as

Qualifications

• 3+ years of marketing, business development, or referral development in home health, hospice, or related healthcare.
• Strong understanding of how home health referrals and admissions are generated.
• Experience leading, training, mentoring, or managing marketers or BDRs.
• Ability to build relationships with healthcare professionals and referral sources.
• Strong communication, coaching, organization, and leadership skills.
• Ability to analyze marketer performance and drive improvements.
• Comfortable working with multiple offices, territories, and teams.
• Ability to travel as needed.
• Direct home health marketing experience strongly preferred.
• Experience as Marketing Manager or healthcare leadership roles.

Responsibilities

• Lead, coach, and support Home Health Marketers across offices and territories.
• Develop strategies to increase referrals, admissions, and census growth.
• Train marketers on field marketing, relationship building, follow‑up, and account development.
• Target high‑value referral sources including physicians, hospitals, SNFs, and more.
• Review marketer activity, referral numbers, admissions, and performance.
• Identify underperforming territories or marketers and create improvement plans.
• Travel to agency locations to provide hands‑on support and training.
• Collaborate with agency leadership and operations to align referrals and service.
• Participate in community and healthcare events and referral‑source meetings.

Skills

Leadership

Coaching

Relationship building

Healthcare marketing

Strategic planning

Communication

Travel

Job description

Marketing Manager – Home Health

Guardian Angel Home Care

About the Role

Guardian Angel Home Care is seeking an experiencedMarketing Manager with a strong background inhome health, hospice, healthcare marketing, or a closely related field.

This position will be responsible for supporting, coaching, and developing our current team of Home Health Marketers across multiple locations. We are looking for someone who understands the home health industry, knows how to build strong referral relationships, and can help marketers turn activity into consistent admissions and census growth.

The ideal candidate is someone who has personally succeeded in healthcare marketing and can use that experience to guide others. This is a hands‑on leadership position. The Marketing Manager will monitor marketer performance, identify areas for improvement, assist with difficult accounts or markets, and provide marketers with the tools, direction, and accountability they need to succeed.

Key Responsibilities

• Lead, coach, and support Home Health Marketers across assigned offices and territories.
• Develop strategies to increase referrals, admissions, and overall census growth.
• Train marketers on effective field marketing, relationship building, follow‑up, and account development.
• Help marketers identify and target high‑value referral sources including:
  • Physicians and physician groups
  • Hospitals
  • Skilled nursing facilities
  • Assisted living communities
  • Rehabilitation facilities
  • Senior communities
  • Case managers and discharge planners
  • Other healthcare referral partners
• Review marketer activity, referral numbers, admissions, and overall performance.
• Identify struggling territories or marketers and create specific improvement plans.
• Assist marketers with difficult accounts, referral barriers, and opportunities for growth.
• Conduct regular one‑on‑one coaching and team meetings.
• Help establish realistic goals and hold marketers accountable for reaching expectations.
• Work closely with agency leadership and operations teams to ensure referrals can be accepted and serviced appropriately.
• Monitor market conditions, competitors, referral trends, and opportunities within each territory.
• Help develop marketing materials, campaigns, presentations, and tools that support field marketers.
• Participate in community networking events, healthcare events, and referral‑source meetings when appropriate.
• Travel to agency locations or markets as needed to provide hands‑on support and training.

Minimum Qualifications

• 3+ years of successful marketing, business development, or referral development experience within home health, hospice, skilled nursing, healthcare, or a closely related industry.
• Strong understanding of how home health referrals and admissions are generated.
• Previous experience managing, training, mentoring, or leading marketers or business development representatives.
• Demonstrated ability to develop relationships with healthcare professionals and referral sources.
• Strong communication, coaching, organization, and leadership skills.
• Ability to analyze marketer performance and develop strategies to improve results.
• Comfortable working with multiple offices, territories, and team members.
• Ability to travel as needed.

Preferred Qualifications

• Directhome health marketing experience strongly preferred.
• Previous experience as a Marketing Manager, Director of Business Development, Regional Marketing Manager, or similar healthcare leadership position.
• Established understanding of Medicare-certified home health operations and referral processes.
• Experience managing marketers across multiple locations or territories.
• Proven history of increasing referrals, admissions, or census.

What We Are Looking For

We are looking for someone who understands that successful home health marketing is about more than making stops. The right candidate will understand how to build meaningful referral relationships, maintain accounts, identify opportunities, overcome objections, and convert marketing activity into actual patient admissions.

This person should be comfortable working directly with marketers in the field, reviewing their performance, helping them improve their approach, and stepping in when additional support is needed.

Our goal is to have a Marketing Manager who can help turn a team of individual marketers into aconsistent, organized, accountable, and high‑performing marketing department.

n tools and methodologies, ensuring campaigns are both innovative and efficiently delivered.