Marketing Manager

Homes of America, LLC; Riverview (FL); Remote; USD 80,000 - 90,000; Full time

Benefits offered by this job

Annual Bonus

Job summary

A nationwide real estate company is looking for a Marketing Manager to develop and execute marketing plans. The role involves both digital and traditional marketing strategies, ensuring brand consistency. Ideal candidates will have 5+ years of experience and proficiency in digital marketing platforms. This position is remote but based in the Tampa Bay area.

Qualifications

• Bachelor’s degree in marketing or communications or equivalent experience.
• 5+ years of marketing experience, preferably in real estate or property management.

Responsibilities

• Develop and execute marketing plans to promote housing products.
• Manage social media content and interactions.
• Create and distribute marketing materials for sales and events.

Skills

Proficiency in digital marketing platforms

Strong writing and editing skills

Knowledge of graphic design tools

Excellent organizational and multitasking abilities

Strong interpersonal skills

Proficiency in Microsoft Office Suite

Education

Bachelor’s degree in marketing or related field

5+ years of marketing experience

Tools

Canva

Adobe Creative Suite

Job description

Overview

Homes of America, LLC (HOA) is a nationwide owner and operator of manufactured housing communities. We are seeking a detail-oriented and creative Marketing Manager to join our team. This role develops and executes marketing plans to promote manufactured housing products and services and conduct market research. The ideal candidate will be responsible for executing digital and traditional marketing strategies, ensuring brand consistency, and enhancing customer engagement.

Base pay range

$80,000.00/yr - $90,000.00/yr

Additional compensation types

Annual Bonus

Responsibilities

• Digital Marketing:
• Posting, updating and maintaining property listings on third-party platforms (e.g., Zillow, MH Village, Apartments.com).
• Develop, schedule, and manage content for social media platforms (e.g., Facebook).
• Manage and update Google My Business (GMB) profiles to ensure accurate and engaging information for each property.
• Optimize digital advertising campaigns (Google Ads, Facebook Ads) to generate leads and improve ROI.

• Traditional Marketing:
• Creating print collateral, including brochures, flyers, and property signage, ensuring alignment with branding guidelines.
• Coordinate the production and distribution of marketing materials for sales, rentals, events, open houses, and community outreach initiatives.
• Collaborate with the team to develop and implement promotional campaigns targeting key demographics.

• General Responsibilities:
• Maintain and update marketing channels ensuring alignment with sales and rental goals.
• Collaborate with cross-functional teams to execute marketing strategies.
• Provide administrative support to the marketing team, including processing invoices and maintaining vendor relationships.
• Ensure compliance with industry regulations and company policies in all marketing efforts.
• Stay up to date on industry trends and emerging marketing tools to propose innovative ideas.

Qualifications

• Education & Experience:
• Bachelor’s degree in marketing, communications, or a related field, or equivalent work experience.
• 5+ years of marketing experience, preferably in the real estate or property management industry.

• Skills & Abilities:
• Proficiency in digital marketing platforms.
• Strong writing and editing skills with attention to detail.
• Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Excellent organizational and multitasking abilities.
• Strong interpersonal skills and the ability to work collaboratively in a team environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM systems.

Work Environment

• Remote but based in the Tampa Bay area with occasional travel to properties and events.
• Ability to work in a fast-paced environment and meet tight deadlines.
• May require occasional evening or weekend work to support events.