Marketing Manager

KSB Company; Richmond (VA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading industrial firm in Richmond, Virginia is seeking a Marketing Manager to shape the brand presence and drive growth. The ideal candidate will develop and execute marketing strategies, manage campaigns, and lead thought leadership initiatives. They will focus on building customer engagement through innovative approaches and data-driven insights. Candidates should have a Bachelor’s degree, 3-5 years of marketing experience, and proficiency in digital marketing tools. This role offers a dynamic environment with strategic responsibilities.

Qualifications

• 3-5 years experience in marketing or brand management roles.
• Understanding of industrial and B2B marketing.
• Ability to interpret data and make data-driven decisions.

Responsibilities

• Translate business and marketing strategy into actionable marketing roadmaps.
• Develop and execute sales and rep enablement materials.
• Plan, organize, and execute trade shows, conferences, and customer events.

Skills

Creative skills

Project management

Digital marketing tools proficiency

Graphic design skills

Analytical skills

Education

Bachelor’s degree in marketing, communications or related field

Tools

Google Analytics

Marketing automation software

Content management systems

Job description

The Marketing Manager plays a pivotal role in shaping KSB’s brand presence and driving growth across products and services. This role is responsible for developing and executing marketing strategies for an assigned market area, building the KSB brand, and delivering creative campaigns that effectively reach target groups.The ideal candidate is creative, influential, and digitally minded, with a strong focus on developing and deploying market-driven strategies, campaigns, and programs grounded in customer and market understanding. This individual is results-oriented and motivated by business impact, with the ability to translate customer feedback and market dynamics into marketing approaches that drive measurable growth.Success in this role requires comfort operating in a fast-paced environment with high expectations. Marketing and digital initiatives are viewed as strategic levers at KSB, and the Marketing is expected to collaborate across functions, influence stakeholders, and execute with creative excellence.* Translate business and the overall marketing strategy into actionable marketing roadmaps and innovative customer-and result-focused campaigns across digital, print, and events to drive growth and brand awareness.* Build and lead thought leadership campaigns and content by proactively identifying relevant customer, industry, and market themes, and driving execution in close collaboration with the market area.* Develop and execute sales and rep enablement materials, campaigns, and tools—working closely with sales teams to understand customer needs and market dynamics.* Build and implement digital lead management across the entire buying center (reps, OEM’s, consultants, and KSB), leveraging CRM and marketing technologies.* Operate marketing automation driven campaigns and new marketing technologies to increase efficiency and customer engagement.* Plan, execute, and optimize all marketing activities using data-driven insights, market research, competitive analysis, and customer feedback.* Develop and oversee creation of engaging content for websites, social media, brochures, presentations, and other customer-facing materials.* Continuously professionalize marketing and communications within the assigned market area by delivering standardized, cohesive sales and marketing materials.* Manage marketing budgets, aligning spend with strategic objectives and ensuring measurable impact.* Plan, organize, and execute trade shows, conferences, and customer events to strengthen brand presence and customer engagement.***Required Skills and Qualifications**** Bachelor’s degree in marketing, communications or related field* 3-5 years experience in marketing or brand management roles* Understanding of industrial and B2B marketing* Proactive, opportunity-driven mindset with the ability to lead ideas and innovation*Duties/Responsibilities:*Strong creative skills even in high-pressure situations Strong project management skills and ability to manage multiple projects simultaneously Proficiency in using digital marketing tools such as Google Analytics, social media platforms, content management systems, marketing automation software, etc.Graphic design skills and working knowledge of standard graphic design programs Analytical mind with the ability to interpret data and make data-driven decisionsAbility to adapt to changing priorities and fast-evolving business and market dynamics, with the confidence to communicate effectively across all levels of the organization