Marketing Manager

KSB, Inc.; Richmond (VA); Remote; USD 75,000 - 120,000; Full time

Job summary

KSB Group in Richmond, VA (or remote) seeks a Marketing Manager to shape brand presence and drive growth across products and services. You will develop market-driven strategies, campaigns, and programs grounded in customer insights and market dynamics.

The ideal candidate is creative, digitally minded, and results-oriented with 3–5 years in marketing, strong collaboration skills, and the ability to translate feedback into impactful marketing initiatives.

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• 3-5 years in marketing or brand management.
• Understanding of industrial and B2B marketing.
• Proactive, opportunity-driven mindset with the ability to lead ideas and innovation.
• Strong creative skills even in high-pressure situations.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Proficiency in using digital marketing tools such as Google Analytics, social media platforms, content management systems, marketing automation software, etc.
• Graphic design skills and working knowledge of standard graphic design programs
• Analytical mind with the ability to interpret data and make data-driven decisions
• Ability to adapt to changing priorities and fast-evolving business and market dynamics, with the confidence to communicate effectively across all levels of the organization

Responsibilities

• Translate business and the overall marketing strategy into actionable marketing roadmaps and innovative customer-and result-focused campaigns across digital, print, and events to drive growth and brand awareness.
• Build and lead thought leadership campaigns and content by proactively identifying relevant customer, industry, and market themes, and driving execution in close collaboration with the market area.
• Develop and execute sales and rep enablement materials, campaigns, and tools—working closely with sales teams to understand customer needs and market dynamics.
• Build and implement digital lead management across the entire buying center (reps, OEM’s, consultants, and KSB), leveraging CRM and marketing technologies.
• Operate marketing automation driven campaigns and new marketing technologies to increase efficiency and customer engagement.
• Plan, execute, and optimize all marketing activities using data-driven insights, market research, competitive analysis, and customer feedback.
• Develop and oversee creation of engaging content for websites, social media, brochures, presentations, and other customer-facing materials.
• Continuously professionalize marketing and communications within the assigned market area by delivering standardized, cohesive sales and marketing materials.
• Manage marketing budgets, aligning spend with strategic objectives and ensuring measurable impact.
• Plan, organize, and execute trade shows, conferences, and customer events to strengthen brand presence and customer engagement.

Skills

Brand management

Marketing strategy

Digital marketing

Project management

Analytical mindset

Communication

Graphic design understanding

Content creation

Education

Bachelor’s degree in marketing/communications

Tools

Google Analytics

Content management systems

Marketing automation software

CRM platforms

Job description

KSB is a leading supplier of pumps, valves and related service. Our reliable, high-efficiency products are used in applications wherever fluids need to be transported or shut off, covering everything from building services,industry and water transport to waste water treatment, power plant processes and mining.

Founded in 1871 in Frankenthal, Germany, the company has a presence on all continents with its own sales and marketing organisations and manufacturing acilities. Around the globe, more than 190 service centres and around 3,500 service specialists are on hand to provide local inspection, servicing, maintenance and repair services under the KSB SupremeServ brand. Innovative technology that is the fruit of KSB’s research and development activities forms the basis for the company’s success. People. Passion. Performance. It is these three success factors that make KSB the company it is today.

At KSB, we recognise that it is people who actually make the difference – the people we employ and the people we serve. This is why we are committed to equal rights and treatment worldwide and never lose sight of the aspects ecology and sustainability when manufacturing our products.

Position Title: Marketing Manager

Reports to: Vice President, Integrated Marketing & Digital Enablement – North America

The Marketing Manager plays a pivotal role in shaping KSB’s brand presence and driving growth across products and services. This role is responsible for developing and executing marketing strategies for an assigned market area, building the KSB brand, and delivering creative campaigns that effectively reach target groups. The ideal candidate is creative, influential, and digitally minded, with a strong focus on developing and deploying market-driven strategies, campaigns, and programs grounded in customer and market understanding. This individual is results-oriented and motivated by business impact, with the ability to translate customer feedback and market dynamics into marketing approaches that drive measurable growth. Success in this role requires comfort operating in a fast-paced environment with high expectations. Marketing and digital initiatives are viewed as strategic levers at KSB, and the Marketing is expected to collaborate across functions, influence stakeholders, and execute with creative excellence.

Location: Richmond, VA (preferred) or Remote

Duties/Responsibilities:

• Translate business and the overall marketing strategy into actionable marketing roadmaps and innovative customer-and result-focused campaigns across digital, print, and events to drive growth and brand awareness.
• Build and lead thought leadership campaigns and content by proactively identifying relevant customer, industry, and market themes, and driving execution in close collaboration with the market area.
• Develop and execute sales and rep enablement materials, campaigns, and tools—working closely with sales teams to understand customer needs and market dynamics.
• Build and implement digital lead management across the entire buying center (reps, OEM’s, consultants, and KSB), leveraging CRM and marketing technologies.
• Operate marketing automation driven campaigns and new marketing technologies to increase efficiency and customer engagement.
• Plan, execute, and optimize all marketing activities using data-driven insights, market research, competitive analysis, and customer feedback.
• Develop and oversee creation of engaging content for websites, social media, brochures, presentations, and other customer-facing materials.
• Continuously professionalize marketing and communications within the assigned market area by delivering standardized, cohesive sales and marketing materials.
• Manage marketing budgets, aligning spend with strategic objectives and ensuring measurable impact.
• Plan, organize, and execute trade shows, conferences, and customer events to strengthen brand presence and customer engagement.

Required Skills and Qualifications

• Bachelor’s degree in marketing, communications or related field
• 3-5 years experience in marketing or brand management roles
• Understanding of industrial and B2B marketing
• Proactive, opportunity-driven mindset with the ability to lead ideas and innovation
• Strong creative skills even in high-pressure situations
• Strong project management skills and ability to manage multiple projects simultaneously
• Proficiency in using digital marketing tools such as Google Analytics, social media platforms, content management systems, marketing automation software, etc.
• Graphic design skills and working knowledge of standard graphic design programs
• Analytical mind with the ability to interpret data and make data-driven decisions
• Ability to adapt to changing priorities and fast-evolving business and market dynamics, with the confidence to communicate effectively across all levels of the organization

Salary Range: $75,000 - $120,000

KSB Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. KSB makes hiring decisions based solely on qualifications, merit, and business needs at the time. We value employees who take the initiative and are committed to our company; Employees who take responsibility and for whom business success is the focus of their actions. In return, we offer fair framework conditions for collective wages and pensions, flexible working time models, individual training opportunities and the best career prospects.

KSB is a leading supplier of pumps, valves and related service. Our reliable, high-efficiency products are used in applications wherever fluids need to be transported or shut off, covering everything from building services, industry and water transport to waste water treatment, power plant processes and mining. Founded in 1871 in Frankenthal, Germany, the company has a presence on all continents with its own sales and marketing organisations and manufacturing acilities. Around the globe, more than 190 service centres and around 3,500 service specialists are on hand to provide local inspection, servicing, maintenance and repair services under the KSB SupremeServ brand. Innovative technology that is the fruit of KSB’s research and development activities forms the basis for the company’s success. At KSB, we recognise that it is people who actually make the difference – the people we employ and the people we serve. This is why we are committed to equal rights and treatment worldwide and never lose sight of the aspects ecology and sustainability when manufacturing our products.

Get to know KSB