Marketing Manager

Carrier Enterprise; Richmond (VA); On-site; USD 146,000 - 190,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Plan

Sales Incentives

Career Growth Opportunities

Job summary

An established industry player is seeking a dynamic Marketing Manager to join their team in Richmond, VA. This exciting role involves developing and executing strategic marketing plans to enhance brand awareness and drive customer acquisition in the HVAC/R sector. The ideal candidate will possess a blend of creativity, analytical skills, and project management expertise, ensuring that marketing initiatives align with the company's objectives. Join a collaborative environment where your contributions will significantly impact the business's success and growth. If you're passionate about marketing and eager to make a difference, this opportunity is perfect for you.

Qualifications

• Strong project management and organizational skills are essential.
• Experience in managing creative development and project management.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Plan and execute marketing campaigns across various channels.
• Lead and mentor a team of marketing professionals.

Skills

Project Management

Communication Skills

Analytical Skills

Creative Thinking

Email Marketing

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

Marketing Automation Tools

MS Office

Job description

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About Us

Carrier Enterprise (CE) is a subsidiary of the largest independent HVAC/R distribution company in the world, Watsco, Inc. At CE we proudly distribute industry leading brands such as Carrier, Bryant, Payne, GREE and other brands of HVAC and Refrigeration equipment, as well as a full-line of aftermarket parts, supplies and accessories. CE has approximately 200+ locations throughout 28 states, Puerto Rico, the Caribbean, Latin America, Mexico and Canada with over 2,000+ employees. Our vast footprint, inventory and e-Commerce platform allows us to provide our customers with best in class service when they need it and where they need it.

About Us

Carrier Enterprise (CE) is a subsidiary of the largest independent HVAC/R distribution company in the world, Watsco, Inc. At CE we proudly distribute industry leading brands such as Carrier, Bryant, Payne, GREE and other brands of HVAC and Refrigeration equipment, as well as a full-line of aftermarket parts, supplies and accessories. CE has approximately 200+ locations throughout 28 states, Puerto Rico, the Caribbean, Latin America, Mexico and Canada with over 2,000+ employees. Our vast footprint, inventory and e-Commerce platform allows us to provide our customers with best in class service when they need it and where they need it.

Carrier Enterprise is dedicated to providing Comfort Excellence to the HVAC/R industry. Our vision for Carrier Enterprise is simple...to become a world-class distribution company, and achieve differentiation through the relentless pursuit of service excellence. Our customers and our employees make the difference. We have vast opportunities at our stores, distribution centers, field offices, business units and Headquarter location. We embrace the diverse experiences, backgrounds, knowledge and ideas that make up our company culture. Those experiences only strengthen our teams and our business. From our retail locations to our e-Commerce and mobile platforms our team has the tools to help you grow your career at Carrier Enterprise. See where your drive will take you!

Find out more about CE at www.carrierenterprise.com.

Carrier Enterprise is an Equal Opportunity Employer. CE offers a competitive total pay (plus bonus on sales incentives) and benefits package inclusive of health, dental, vision, life insurance and 401(k).

Marketing Manager - HVAC Products | Carrier Enterprise | Richmond, VA

Introduction

Carrier Enterprise, a leading national distributor of residential and light commercial HVAC products, is seeking a dynamic Marketing Manager. Join a team that excels in providing top-notch HVAC/R products, parts, and supplies through licensed HVAC/R dealers and contractors.

Company Description

Carrier Enterprise (CE) is a premier national distributor specializing in residential and light commercial Heating, Ventilation, and Air Conditioning (HVAC) products, parts, and supplies. We serve licensed HVAC/R dealers and contractors, ensuring top-quality HVAC solutions across 28 states, Puerto Rico, the Caribbean, Latin America, Mexico, and Canada. With over 200+ locations, we are well-positioned to meet our customers' HVAC/R needs.

Company Website

www.carrierenterprise.com

Job Summary

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans and events for sales channels across the organization in order to attract potential customers and retain existing ones. This role requires a blend of creativity, analytical skills, and project management expertise to drive marketing initiatives that align with the company's goals and objectives.

Essential Duties And Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and achieve business objectives.
• Plan, execute, and oversee marketing campaigns across various channels, including digital, social media, email, and traditional media.
• Track and report result on campaign efficiencies and performance metrics.
• Analyze and report on key performance indicators (KPIs) for marketing campaigns, provide actionable insights and feedback to leadership.
• Maintain and enhance the company's brand identity and ensure consistency across all marketing materials and communications, Act as a brand steward, ensuring all marketing activities align with brand standards.
• Manage the launch of factory and supplier programs, coordinate with suppliers to ensure successful program implementation.
• Plan and execute marketing events, including trade shows, product launches, and promotional events, coordinate logistics, and promotional activities for events.
• Oversee the management of CE Rewards programs; ensure timely and accurate distribution of rewards.
• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment, providing support to team to achieve their individual and team goals.
  
  

Qualifications

• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Experience in managing creative development and project management.
• Proficiency in email marketing platforms and marketing automation tools.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical skills and experience with KPI reporting.
  
  

Preferred Qualifications

• Experience working with HVAC contractors is strongly desired.
• Computer literacy with proficiency in MS Office applications.
• Ability to work in a team environment and be willing to participate.
• Ability to function at an above-average level in a technical environment.
• Prior experience using sales and/or inventory management systems.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wholesale Building Materials

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